• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • C

    Coursera

    Psychology in the Age of GenAI: The Human Mind and Behavior

    Skills you'll gain: Consumer Behaviour, ChatGPT, Empathy, Prompt Engineering, Health And Wellness Coaching, Responsible AI, Emotional Intelligence, Human Computer Interaction, Psychology, Artificial Intelligence, Data Analysis, Generative AI, Stress Management, Data Ethics, Active Listening, Decision Making, Communication, Critical Thinking, Mindfulness, Goal Setting

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Virginia

    Advanced Business Strategy

    Skills you'll gain: Business Strategy, Business Ethics, Corporate Strategy, Competitive Analysis, Strategic Thinking, Stakeholder Management, Innovation, Global Marketing, Stakeholder Analysis, International Finance, Growth Strategies, Strategic Decision-Making, Market Dynamics, Product Lifecycle Management, Mergers & Acquisitions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Vibe Coding with Lovable: From Idea to App

    Skills you'll gain: Prompt Engineering, Vibe coding, Application Development, Application Design, No-Code Development, Data Ethics, Artificial Intelligence, Product Development, Design and Product, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Business Ethics, Ethical Standards And Conduct, Personal Development, Marketing Design, Product Marketing, Marketing Automation, Marketing, Business Marketing, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Measure Vector Similarity

    Skills you'll gain: Data-Driven Decision-Making, Vector Databases, NumPy, Data Analysis, Model Evaluation, Machine Learning, Machine Learning Algorithms, Analysis, Linear Algebra, Python Programming, Classification Algorithms, Performance Testing

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnKartS

    AI SEO with ChatGPT: Keywords, Content & Rankings

    Skills you'll gain: Copywriting, Keyword Research, Blogs, Search Engine Optimization, ChatGPT, Web Analytics and SEO, Web Content, Competitive Analysis, Generative AI, Content Strategy, Content Creation, Lead Generation, Writing

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Marketing & Business: Growth, Strategy & Social Media Skills

    Skills you'll gain: Drive Engagement, Instagram, Goal Setting, Target Audience, Prioritization, Community Development, Social Media Content, Entrepreneurship, Business Planning, Professional Development, Smart Goals, Business Priorities, Personal Development, Content Strategy, Business Strategy, Telecommuting, Content Creation, Marketing Strategies, Marketing, Business

    Beginner · Specialization · 1 - 3 Months

  • U

    University of California San Diego

    Human-Centered Design: an Introduction

    Skills you'll gain: Interaction Design, Usability, Human Centered Design, Mockups, Storyboarding, User Experience Design, Design Thinking, Prototyping, User Interface (UI) Design, User Research, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.8K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Strategies for Scaling and Optimizing Content

    Skills you'll gain: Content Performance Analysis, Key Performance Indicators (KPIs), Search Engine Optimization, Content Strategy, Keyword Research, Content Creation, Web Analytics and SEO, Scalability, Content Management, Strategic Partnership, AI Enablement, Automation

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Social Impact Strategy: Tools for Entrepreneurs and Innovators

    Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Human Centered Design, Sustainable Development, Innovation, Entrepreneurship, Business Modeling, Project Performance, Strategic Thinking, Organizational Structure, Needs Assessment, Growth Strategies, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Claude AI Comprehensive Guide

    Skills you'll gain: Prompt Engineering, Business Writing, Email Automation, Strategic Thinking, Artificial Intelligence, AI Security, AI Workflows, Copywriting, Business Risk Management, AI Personalization, Data-Driven Decision-Making, Marketing Communications, Marketing Automation, Content Strategy, Engineering Documentation, Ethical Standards And Conduct, Research Reports, Business Communication, Information Privacy, Security Awareness

    Beginner · Course · 1 - 3 Months

  • J

    John Wiley & Sons

    Future Health: Digital Health and Healthcare Innovation

    Skills you'll gain: Health Technology, Precision Medicine, Telehealth, Health Systems, Health Informatics, Digital Transformation, Data-Driven Decision-Making, Health Care, Data Science, Innovation, Analytics, Big Data, Medical Equipment and Technology, Medical Science and Research, Medical Devices, Health Policy, Health Care Administration, Health Education, Home Health Care, General Medicine

    Beginner · Course · 3 - 6 Months

  • Status: Hot New Release
    Hot New Release
    U

    University of London

    Authentic Communication With Confidence And Impact

    Skills you'll gain: Storytelling, Oral Expression, Persuasive Communication, Empathy, Rapport Building, Strategic Communication, Emotional Intelligence, Communication Strategies, Personal Attributes, Public Speaking, Verbal Communication Skills, Communication, Relationship Building, Interpersonal Communications, Target Audience, Non-Verbal Communication, Self-Awareness, Executive Presence, Assertiveness, Active Listening

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research analysis
1…818283…375

In summary, here are 10 of our most popular market research courses

  • Psychology in the Age of GenAI: The Human Mind and Behavior: Coursera
  • Advanced Business Strategy: University of Virginia
  • Vibe Coding with Lovable: From Idea to App: SkillsBooster Academy
  • Measure Vector Similarity: Coursera
  • AI SEO with ChatGPT: Keywords, Content & Rankings: LearnKartS
  • Marketing & Business: Growth, Strategy & Social Media Skills: Skillshare
  • Human-Centered Design: an Introduction: University of California San Diego
  • Strategies for Scaling and Optimizing Content : University of California, Davis
  • Social Impact Strategy: Tools for Entrepreneurs and Innovators: University of Pennsylvania
  • Claude AI Comprehensive Guide: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok