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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado System

    Customer Data Analytics for Marketers

    Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Machine Learning for Marketers

    Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Supervised Learning, Dimensionality Reduction, Marketing Effectiveness, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Campaign Management, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Time, Change, and Decisions for Marketing

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Forecasting, Marketing Strategies, Strategic Decision-Making, Strategic Leadership, Time Series Analysis and Forecasting, Statistical Modeling, Simulation and Simulation Software, Predictive Analytics, Customer Retention, Reinforcement Learning

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Regression Modeling for Marketers

    Skills you'll gain: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Demographics: Unlock Audience Insights

    Skills you'll gain: Google Analytics, Adobe Analytics, Web Analytics, Trend Analysis, Marketing Analytics, Variance Analysis, Target Audience, Demography, Data Analysis, Marketing Strategies, Data-Driven Decision-Making, Descriptive Analytics, Strategic Marketing

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Digital Marketing

    Skills you'll gain: Customer Engagement, Marketing Strategy and Techniques, Online Advertising, Web Analytics and SEO, MarTech, Data Architecture, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, Content Strategy, Performance Analysis, Consumer Behaviour, Driving engagement, Marketing Planning, Digital Transformation, Customer Insights, Emerging Technologies, Experimentation, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Arizona

    Strategic Digital Marketing

    Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, User Experience Design, Google Ads, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Campaign Management, Content Marketing, Keyword Research, Data-Driven Decision-Making, Social Media Strategy, Marketing Effectiveness, Digital Media Strategy, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Uncover Product Insights: Analyze Engagement Metrics

    Skills you'll gain: Statistical Reporting, Web Analytics, Statistical Process Controls, Data Analysis, Statistical Analysis, Strategic Decision-Making, Analytics, Statistical Methods, Business Metrics, Performance Metric, Performance Analysis, Anomaly Detection, Descriptive Analytics, Customer Engagement, Benchmarking

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Advanced Digital Marketing

    Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Marketing Strategies, Customer Engagement, Marketing Analytics, Consumer Behaviour, AI Enablement, B2B Sales

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Email Metrics, Reporting & Campaign Strategy

    Skills you'll gain: Dashboard, Stakeholder Communications, Campaign Management, Performance Reporting, Data-Driven Decision-Making, Email Marketing, Smart Goals, Marketing Analytics, Marketing Effectiveness, Performance Analysis, Marketing Strategies, Business Writing, Workflow Management, Data Presentation, Strategic Marketing, Goal Setting, Data Storytelling, Strategic Planning, Data Visualization, A/B Testing

    Intermediate · Specialization · 3 - 6 Months

  • M

    Meta

    Statistics Foundations

    Skills you'll gain: Bayesian Statistics, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Data Modeling, Statistics, Probability & Statistics, Statistical Analysis, Statistical Methods, Statistical Modeling, Marketing Analytics, Tableau Software, Data Analysis, Spreadsheet Software, Analytics, Time Series Analysis and Forecasting, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    390 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Analyze Users & Optimize Product Retention

    Skills you'll gain: Data Storytelling, Customer Analysis, Customer Retention, Marketing Analytics, Customer Insights, Strategic Decision-Making, Product Strategy, Data Analysis, Product Management, Data-Driven Decision-Making, Advanced Analytics, Unsupervised Learning, Technical Documentation, Performance Measurement, Machine Learning Algorithms

    Intermediate · Course · 1 - 4 Weeks

1…91011…457

In summary, here are 10 of our most popular marketing analytics courses

  • Customer Data Analytics for Marketers: University of Colorado System
  • Machine Learning for Marketers: University of Colorado System
  • Time, Change, and Decisions for Marketing: University of Colorado System
  • Regression Modeling for Marketers: University of Colorado System
  • Analyze Demographics: Unlock Audience Insights: Coursera
  • Digital Marketing: University of Illinois Urbana-Champaign
  • Strategic Digital Marketing: University of Arizona
  • Uncover Product Insights: Analyze Engagement Metrics: Coursera
  • Advanced Digital Marketing: University of Maryland, College Park
  • Email Metrics, Reporting & Campaign Strategy: Coursera

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