Market Research Courses
Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.
Popular Market Research Courses and Certifications
Skills you'll gain: Qualitative Research, General Data Protection Regulation (GDPR), Sampling (Statistics), Data Ethics, Market Research, Focus Group, User Research, Interviewing Skills, Personally Identifiable Information, Sample Size Determination, Compliance Management, Statistical Reporting, Statistical Methods, Data Collection, Statistical Analysis, Data Synthesis, Heat Maps, No-Code Development, Return On Investment, AI Integrations
University of California, Davis
Skills you'll gain: Surveys, Statistical Hypothesis Testing, Survey Creation, Focus Group, Quantitative Research, Qualitative Research, Data Visualization, Data Synthesis, Market Research, Data Presentation, Proposal Writing, Data Storytelling, Business Research, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Storytelling, Research Reports, Research Methodologies
Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Management, Product Development, Target Audience, Product Strategy, Gap Analysis, Strategic Decision-Making
IE Business School
Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Strategic Marketing, Marketing, Marketing Management, Research Design, Marketing Planning, Data Analysis, Marketing Psychology, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Business Marketing, Business
Queen Mary University of London
Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Surveys, Research Methodologies, Analytics, Proposal Writing, Data Analysis, Digital Brand Strategy, Statistical Hypothesis Testing, Survey Creation, Digital Analysis, Statistical Analysis, Correlation Analysis, Business Research, Report Writing, Science and Research
Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Research Design, Market Dynamics, Data Collection, Data Literacy, Data Analysis, Customer Analysis, Data Visualization Software, Data Analysis Software, Microsoft Excel, R Programming
What brings you to Coursera today?
Coursera
Skills you'll gain: Content Performance Analysis, Content Scheduling, Marketing Analytics, Business Intelligence, Paid media, Performance marketing, Key Performance Indicators (KPIs), Campaign Management, HubSpot CRM, Social Media Management, Digital Marketing, Google Ads, Marketo, Marketing Automation, Content Optimization, Email Marketing, Value Propositions, Canva (Software), Data-Driven Marketing, Web Analytics
Coursera
Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Customer Analysis, Market Analysis, Market Dynamics, Market Intelligence, Marketing, Business Research, Analysis, Market Opportunities, Data Analysis, Customer Insights, Marketing Strategies, Market Trend, Consumer Behaviour, Trend Analysis, Strategic Decision-Making
Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Customer Analysis, Competitive Intelligence, Responsible AI, Generative AI, Market Intelligence, Marketing Analytics, Market Opportunities, Customer Insights, Market Trend, Persona Development, Prompt Patterns, Trend Analysis, Analytics, Data Analysis, Data Synthesis, Data Ethics
Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Customer Analysis, Product Management, Persona Development, Target Market, Data Presentation, Product Marketing, Target Audience, Data Storytelling, Market Intelligence, Report Writing, Research Reports, Market Opportunities, User Research, Competitive Intelligence, Data Analysis, Critical Thinking
Queen Mary University of London
Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Proposal Writing, Research Reports, Research Methodologies, Business Research, Marketing Management, Marketing, Surveys, Report Writing, Research, Qualitative Research, Data Analysis, Focus Group, Business Ethics
Alex Genadinik
Skills you'll gain: Surveys, Market Research, Target Market, Marketing Psychology, Target Audience, Survey Creation, Focus Group, Consumer Behaviour, Interviewing Skills, Market Intelligence, Business Research, Customer Insights, Marketing Strategies, Market Analysis, Persona Development, Qualitative Research, Marketing Planning, Strategic Marketing, Data-Driven Decision-Making, Research Methodologies
In summary, here are 10 of our most popular market research courses
- AI-Powered Market Research and Survey Design: Coursera
- Market Research: University of California, Davis
- Market Research and Competitive Analysis: Microsoft
- Market Research and Consumer Behavior: IE Business School
- Market Research: Queen Mary University of London
- Market Research Methods and Data Analysis Certificate: Coursera
- Market Research Analyst: Coursera
- Introduction to Market Research: Coursera
- GenAI for Market Research Analysts: Coursera
- Market Research and Competitive Analysis: Xbox
