• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • C

    Copenhagen Business School

    Leadership in 21st Century Organizations

    Skills you'll gain: Culture Transformation, Talent Management, Plan Execution, Crisis Management, Innovation, Business Leadership, Leadership, Organizational Leadership, Strategic Leadership, Leadership Development, Organizational Change, Business Ethics, Leadership and Management, Team Leadership, Organizational Strategy, Business Transformation, Human Capital, Ethical Standards And Conduct, Communication, Collaboration

    ★ 4.7 (1.3K) · Mixed · Course · 3 - 6 Months

    Category: Preview
    Preview
  • M

    Microsoft

    Strategic Workforce Planning

    Skills you'll gain: Workforce Planning, Data Storytelling, People Analytics, Human Resources Management and Planning, Dashboard, Workforce Development, Human Resource Strategy, Talent Pipelining, Human Resources Software, Power BI, Microsoft Copilot, Dashboard Creation, Workforce Management, Key Performance Indicators (KPIs), Business Metrics, Stakeholder Communications, Gap Analysis, Plan Execution, Demand Planning, Performance Metric

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    Edureka

    Generative AI Strategy for Business Leaders

    Skills you'll gain: AI Enablement, Business Leadership, Decision Intelligence, Strategic Leadership, Governance Risk Management and Compliance, Generative AI, Agentic Workflows, Regulatory Compliance, Generative AI Agents, Risk Control, Business Transformation, Risk Management, Business Ethics, Strategic Decision-Making, Business Analysis, Business Management, Business Planning, Artificial Intelligence, Change Management, Stakeholder Management

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
  • C

    Chegg Skills

    Workplace Communication & Collaboration

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • T

    The Expert Academy

    Persuasive Sales Pitching: Value, Influence And Storytelling

    Skills you'll gain: Sales Presentations, Persuasive Communication, Sales Presentation, Selling Techniques, Oral Expression, Verbal Communication Skills, Communication, Public Speaking, Concision, General Sales Practices, Presentations, Storytelling, Value Propositions, Driving engagement, Drive Engagement, Target Audience, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    AI Strategy and Marketing Leadership

    Skills you'll gain: Data Storytelling, Product Marketing, Marketing Planning, Marketing Budgets, Data Presentation, Competitive Intelligence, Campaign Management, Project Planning, Product Management, Data Literacy, Campaign Planning, Go To Market Strategy, Document Management, Decision Intelligence, Project Controls, Product Planning, AI literacy, Competitive Analysis, Marketing Strategies, Leadership

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Giving Helpful Feedback

    Skills you'll gain: Constructive Feedback, Recognizing Others, Motivational Skills, Team Motivation, Tactfulness, Performance Management, Employee Performance Management, Employee Coaching, Staff Management, Behavioral Management, Emotional Intelligence, Coaching, Creativity, Communication Strategies, Communication

    ★ 4.8 (2K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Turning Ideas into Sustainable Results

    Skills you'll gain: Operational Excellence, Plan Execution, Process Optimization, Process Improvement and Optimization, Organizational Change, Performance Improvement, Operational Efficiency, Follow Through, Process Improvement, Change Management, Program Implementation, Performance Measurement, Strategic Prioritization, Matrix Management, Workflow Management, Continuous Improvement Process, Prioritization, Program Evaluation, Performance Metric, Cross-Functional Collaboration

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Negotiation Skills for Workplace Success

    Skills you'll gain: Verbal Communication Skills, Negotiation, Communication, Oral Expression, Communication Strategies, Conflict Management, Professionalism, Relationship Building, Interpersonal Communications, Composure, Business Communication, Relationship Management, Collaboration, Professional Development, Business Relationship Management, Strategic Communication, Decision Making, Behavioral Management, Strategic Thinking, Business

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of California, Davis

    Emotional and Social Intelligence

    Skills you'll gain: Empathy & Emotional Intelligence, Emotional Intelligence, Social Skills, Active Listening, Empathy, Professional Development, Stress Management, Relationship Building, Interpersonal Communications, Self-Awareness, Communication Strategies, Self-Discipline, Personal Development, Journals

    ★ 4.7 (1.7K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Investment Ethics and Standards

    Skills you'll gain: Ethical Standards And Conduct, Business Ethics, Investment Management, Compliance Training, Decision Making, Legal Risk, Supervision, Performance Reporting, Compliance Management, Compliance Reporting, Regulatory Compliance, Finance, Risk Management Framework, Conflict Management, IT Management, Performance Management, Application Performance Management, Communication, Learning Management Systems, Learning Theory

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • M

    Microsoft

    Launch Your Customer Engagement Career

    Skills you'll gain: Storytelling, Customer Engagement, Customer Success Management, Verbal Communication Skills, Professional Development, Professionalism, Data Presentation, Interviewing Skills, Customer Relationship Management, Customer Relationship Building, Customer experience strategy (CX), LinkedIn, Communication, Professional Networking, Portfolio Management, Interactive Data Visualization, Communication Planning

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…101102103…834

In summary, here are 10 of our most popular brand management courses

  • Leadership in 21st Century Organizations: Copenhagen Business School
  • Strategic Workforce Planning: Microsoft
  • Generative AI Strategy for Business Leaders: Edureka
  • Workplace Communication & Collaboration: Chegg Skills
  • Persuasive Sales Pitching: Value, Influence And Storytelling: The Expert Academy
  • AI Strategy and Marketing Leadership: Coursera
  • Giving Helpful Feedback: University of Colorado Boulder
  • Turning Ideas into Sustainable Results: Microsoft
  • Negotiation Skills for Workplace Success: EDUCBA
  • Emotional and Social Intelligence: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok