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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Analyze Financial Markets with Tableau Dashboards

    Skills you'll gain: Data Storytelling, Dashboard, Market Data, Data-Driven Decision-Making, Tableau Software, Financial Market, Interactive Data Visualization, Financial Data, Financial Analysis, Technical Analysis, Data Analysis, Data Visualization, Data Visualization Software, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    The Nuts and Bolts of Machine Learning

    Skills you'll gain: Feature Engineering, Decision Tree Learning, Applied Machine Learning, Supervised Learning, Advanced Analytics, Machine Learning, Machine Learning Algorithms, Unsupervised Learning, Analytics, Random Forest Algorithm, Data Analysis, Predictive Modeling, Model Evaluation, Bayesian Network, Python Programming, Statistical Modeling, Classification Algorithms

    4.8
    Rating, 4.8 out of 5 stars
    ·
    610 reviews

    Advanced · Course · 1 - 3 Months

  • M

    Microsoft

    Extract, Transform and Load Data in Power BI

    Skills you'll gain: Extract, Transform, Load, Power BI, Data Integrity, Data Validation, Data Transformation, Data Cleansing, Data Storage, Data Quality, Data Analysis, Data Manipulation, Data Integration, Data Storage Technologies, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Santa Cruz

    Bayesian Statistics: From Concept to Data Analysis

    Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Methods, Probability & Statistics, Statistics, Statistical Modeling, Probability, Probability Distribution, Data Analysis, R Programming, Regression Analysis, R (Software), Microsoft Excel, Analytical Skills, Statistical Visualization, Predictive Modeling, Data Visualization, Data Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Financial Data Analysis with Excel, Python and Power BI

    Skills you'll gain: Data Cleansing, Power BI, Dashboard, Statistical Analysis, Data Quality, R Programming, Budgeting, Data Import/Export, Excel Formulas, Microsoft Excel, Financial Analysis, Data Analysis, Data Transformation, Pandas (Python Package), Financial Modeling, Pivot Tables And Charts, Business Intelligence, Extract, Transform, Load, Performance Analysis, Data Modeling

    Intermediate · Course · 3 - 6 Months

  • J

    Johns Hopkins University

    Executive Data Science

    Skills you'll gain: Data Quality, Exploratory Data Analysis, Employee Onboarding, Data Management, Statistical Reporting, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Project Management, Interviewing Skills, Data Science, Data-Driven Decision-Making, Data Strategy, Organizational Leadership, Team Management, Workflow Management, Analytical Skills, Leadership, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Huddersfield

    MSc Management

    Skills you'll gain: Integrated Marketing Communications, Research Methodologies, Strategic Decision-Making, Negotiation, Stakeholder Management, Intercultural Competence, Organizational Leadership, Research Design, Research, Data Analysis, Self-Motivation, Business Management, Data Collection, Goal Setting, Campaign Management, Leadership and Management, Team Leadership, Collaboration, Organizational Strategy, Organizational Change

    Earn a degree

    Degree · 1 - 4 Years

  • E

    Edureka

    AutoML: Build ML Models without Code

    Skills you'll gain: Image Analysis, Model Deployment, Google Cloud Platform, Computer Vision, No-Code Development, Feature Engineering, Applied Machine Learning, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Text Mining, Google Sheets, Machine Learning Software, Cloud Deployment, Model Evaluation, Predictive Modeling, Machine Learning, Data Science

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Asana Execution: Collaborate, Communicate & Report

    Skills you'll gain: Workflow Management, Collaboration, Team Building, Project Coordination, Teamwork, Project Management, Project Management Software, User Feedback, Security Controls, Strategic Communication, Automation, Team Management, Business Process Automation, Constructive Feedback, Communication, Productivity Software, Business Workflow Analysis, Data Integration, Internal Communications, Data Security

    Beginner · Specialization · 3 - 6 Months

  • L

    Logical Operations

    Crystal Reports: Charts and Functionality Enhancements

    Skills you'll gain: Data Presentation, Heat Maps, Geospatial Mapping, Data Visualization Software, Statistical Visualization, Data Visualization, Plot (Graphics), Pivot Tables And Charts, Business Reporting, Graphing, Microsoft Access, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Programa en Desarrollo de nuevas empresas

    Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, Entrepreneurial Finance, Financial Analysis, Target Market, User Feedback, Entrepreneurship, Team Building, New Product Development, Leadership Development, New Business Development, Business Marketing, Performance Metric, Revenue Forecasting, Product Development, Profit and Loss (P&L) Management, Cash Flows

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Apply Advanced Editing Techniques in Photoshop

    Skills you'll gain: Image Quality, Computer Graphic Techniques, 3D Modeling, Layout Design, AI Personalization

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Analyze Financial Markets with Tableau Dashboards: EDUCBA
  • The Nuts and Bolts of Machine Learning: Google
  • Extract, Transform and Load Data in Power BI: Microsoft
  • Bayesian Statistics: From Concept to Data Analysis: University of California, Santa Cruz
  • Financial Data Analysis with Excel, Python and Power BI : Coursera
  • Executive Data Science: Johns Hopkins University
  • MSc Management: University of Huddersfield
  • AutoML: Build ML Models without Code: Edureka
  • Asana Execution: Collaborate, Communicate & Report: Coursera
  • Crystal Reports: Charts and Functionality Enhancements: Logical Operations

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Social Media Marketing (9)
Brand Management (7)

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