Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Rice University
Skills you'll gain: Statistics, Descriptive Statistics, Probability & Statistics, Probability Distribution, Business Analytics, Microsoft Excel, Data Analysis, Statistical Analysis, Box Plots, Sampling (Statistics), Correlation Analysis
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: PyTorch (Machine Learning Library), Logistic Regression, Tensorflow, Artificial Neural Networks, Classification Algorithms, Deep Learning, Predictive Modeling, Probability & Statistics, Machine Learning Methods, Model Evaluation, Data Preprocessing, Regression Analysis
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Model Evaluation, Predictive Modeling, Machine Learning Algorithms, Statistical Machine Learning, Feature Engineering, Supervised Learning, Predictive Analytics, Applied Machine Learning, Data Preprocessing, R Programming, Classification Algorithms, Machine Learning, Random Forest Algorithm, Regression Analysis, Exploratory Data Analysis, Data Wrangling
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: User Research, UI/UX Research, Prototyping, Design Research, User Experience, User Experience Design, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Artificial Intelligence, Experience Design, User Centered Design, Prompt Patterns, User Interface (UI), Design, Design Thinking, User Interface (UI) Design, Wireframing, Presentations, Responsible AI, Professional Development
Intermediate · Course · 1 - 3 Months

AI CERTs
Skills you'll gain: Health Informatics, Generative AI Agents, Clinical Informatics, Nursing Process, Clinical Data Management, Nursing and Patient Care, Nursing, Healthcare Ethics, Generative AI, Responsible AI, Nursing Practices, Patient-centered Care, Health Care, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Healthcare Industry Knowledge, Basic Patient Care, Business Acumen, Physiology, Business
Intermediate · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Artificial Intelligence, AI Product Strategy, Artificial Neural Networks, Deep Learning, Business Analytics, Responsible AI, Data Ethics, Machine Learning, Digital Transformation, Data Science
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Unsupervised Learning, Supervised Learning, Feature Engineering, Classification Algorithms, Regression Analysis, Dimensionality Reduction, Data Cleansing, Data Preprocessing, Data Access, Applied Machine Learning, Model Evaluation, Data Analysis, Predictive Modeling, Statistical Inference, Statistical Hypothesis Testing, Statistical Methods, Scikit Learn (Machine Learning Library), Machine Learning, Machine Learning Algorithms
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Microbiology, Health Informatics, Big Data, Biostatistics, Data Analysis, Immunology, Molecular Biology, Nutrition and Diet, Biology, Specimen Collection
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Content Performance Analysis, Social Media Management, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric, Analytics
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Data Ethics, Responsible AI, Model Evaluation, Predictive Modeling, AI Security, OpenAI, Algorithms, Data Collection, Machine Learning, Predictive Analytics, Information Privacy, Artificial Intelligence, Game Theory, Large Language Modeling, Ethical Standards And Conduct, Data Preprocessing, Personally Identifiable Information, Machine Learning Algorithms, Analytical Skills, AI Enablement
Beginner · Specialization · 3 - 6 Months