Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California San Diego
Skills you'll gain: Bioinformatics, Molecular Biology, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Data Analysis, Markov Model, Network Analysis, Biochemistry, Biotechnology, Life Sciences, Infectious Diseases, Microbiology, Statistical Analysis, Biology, Algorithms, Classification Algorithms, Data Mining, Data Preprocessing, Python Programming
Beginner · Specialization · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Workday
Skills you'll gain: Workday (Software), No-Code Development, Branding
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: MLOps (Machine Learning Operations), Model Deployment, Cloud Deployment, Pandas (Python Package), AWS SageMaker, NumPy, Microsoft Azure, Hugging Face, Responsible AI, Data Manipulation, Exploratory Data Analysis, Containerization, DevOps, Cloud Computing, Python Programming, Machine Learning, GitHub, Big Data, Data Management, Data Analysis
Advanced · Specialization · 3 - 6 Months

Tableau Learning Partner
Skills you'll gain: Tableau Software, Interactive Data Visualization, Data Visualization Software, Dashboard, Business Analytics, Business Intelligence, Data Preprocessing, Data Integration, Data Cleansing, Data Manipulation, Performance Tuning
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Music, Music Performance, Entrepreneurship, New Business Development, Intellectual Property, Performing Arts, Digital Transformation, Marketing, Innovation, Business Modeling, Revenue Management, Business Ethics, Live Streaming, Media Production
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Marketing Channel, Digital Transformation, Product Development, Marketing Strategies, Digital Marketing, Customer Advocacy, New Product Development, Price Negotiation, Consumer Behaviour, Branding, Innovation
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Information Architecture, Content Strategy, Content Creation, User Experience
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Graphic Design, User Accounts, Design Software, Shared Media, Presentations, Organizational Skills, Account Management, Content Creation, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Goal Setting, Smart Goals, Professional Networking, Business Management, Professional Development, Staff Management, Leadership and Management, Operations Management, People Management, Business Administration, Planning, Customer Relationship Management, Organizational Leadership, Organizational Strategy, Leadership, Change Management
Mixed · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: File I/O, Matplotlib, Object Oriented Design, Java, Object Oriented Programming (OOP), Data Analysis, Unit Testing, Pandas (Python Package), Java Programming, Eclipse (Software), Application Development, Data Visualization, Data Structures, Data Science, Data Cleansing, Debugging, Pivot Tables And Charts, Programming Principles, Python Programming, Computer Programming
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Customer Relationship Management (CRM) Software, Client Services, Relationship Building, Customer Insights
Advanced · Course · 1 - 4 Weeks