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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Segment and Validate Your Live Marketing Data

    Skills you'll gain: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Analytics, Target Audience, Digital Analysis, Marketing Effectiveness, Data Validation, Real Time Data, Trend Analysis, Data Quality, Variance Analysis, Anomaly Detection, Benchmarking

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Launching Your Brand Management Career

    Skills you'll gain: LinkedIn, Interviewing Skills, Web Presence, Brand Management, Branding, Professional Networking, Marketing, Marketing Analytics, Storytelling, Portfolio Management, Content Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing, Digital Marketing, AI Enablement

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • M

    Meta

    Data Analysis with Spreadsheets and SQL

    Skills you'll gain: Data Visualization, Data Visualization Software, Spreadsheet Software, Correlation Analysis, Google Sheets, Dashboard, Dashboard Creation, Data Analysis, Data Storytelling, Tableau Software, Descriptive Statistics, Data Cleansing, Marketing Analytics, Data Wrangling, Exploratory Data Analysis, Data Manipulation, Statistical Analysis, Analysis, SQL, Query Languages

    ★ 4.6 (288) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Interests of the average Facebook User

    Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Social Media Analytics, Customer Analysis, Promotional Strategies, Customer Insights, Presentations, Marketing Budgets

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
    Category: Credit offered
    Credit offered
  • C

    Coursera

    GenAI for Product Marketers: Data-Driven Campaigns

    Skills you'll gain: AI Personalization, Data-Driven Marketing, Marketing Analytics, A/B Testing, Marketing Strategies, Digital Marketing Campaigns, Product Marketing, Campaign Management, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Analytics, Automation

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Einführung in Facebook Audience Insights

    Skills you'll gain: Advertising Campaigns, Advertising, Target Audience, Facebook, Online Advertising, Social Media Campaigns, Social Media Analytics, Data-Driven Marketing, Marketing Strategies, Social Media, Marketing Analytics, Social Media Marketing, Marketing Budgets, Web Presence, Social Media Management

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
    Category: Credit offered
    Credit offered
  • C

    Coursera

    GenAI for Customer Journey Mapping

    Skills you'll gain: Customer experience improvement, Journey Mapping, Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Data-Driven Marketing, Real Time Data, AI Integrations, Analysis, Design

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Finde Zielgruppen-Interessen mit Facebook Audience Insights

    Skills you'll gain: Facebook, Target Audience, Persona Development, Social Media Marketing, Personalized Campaigns, Social Media Campaigns, Social Media Analytics, Social Media, Social Media Management, Web Presence, Social Media Strategy, Customer Analysis, Customer Insights, Online Advertising, Advertising Campaigns

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Automate Your Reports with Ease

    Skills you'll gain: Digital Marketing Tools, Marketing Automation, Scheduling, Business Reporting, Performance Reporting, Automation, Stakeholder Communications, Scalability

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    IE Business School

    Marketing Strategy

    Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Product Planning, Business Research, Product Marketing, Consumer Behaviour, Marketing Strategies, Strategic Marketing, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Marketing Management, Peer Review, Product Promotion, Case Studies, Target Market

    ★ 4.5 (6.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Pennsylvania

    People Analytics

    Skills you'll gain: People Analytics, Human Resource Strategy, Human Resources Management and Planning, People Management, Human Resources, Workforce Planning, Talent Management, Organizational Effectiveness, Performance Metric, Workforce Management, Analytics, Performance Appraisal, Staff Management, Performance Measurement, Employee Performance Management, Data-Driven Decision-Making, Performance Analysis, Social Network Analysis, Performance Management, Collaboration

    ★ 4.6 (6.2K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • A

    Adobe

    Digital Marketing

    Skills you'll gain: Marketing Strategies, Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing Campaigns, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Promotions and Campaigns, Conversion Funnel Analysis, Marketing Effectiveness, Promotional Materials, Product Promotion, Driving engagement, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Diversity Marketing

    ★ 4.8 (330) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
1…111213…477

In summary, here are 10 of our most popular marketing analytics courses

  • Segment and Validate Your Live Marketing Data: Coursera
  • Launching Your Brand Management Career: Coursera
  • Data Analysis with Spreadsheets and SQL: Meta
  • Interests of the average Facebook User: Coursera
  • GenAI for Product Marketers: Data-Driven Campaigns: Coursera
  • Einführung in Facebook Audience Insights: Coursera
  • GenAI for Customer Journey Mapping: Coursera
  • Finde Zielgruppen-Interessen mit Facebook Audience Insights : Coursera
  • Automate Your Reports with Ease: Coursera
  • Marketing Strategy: IE Business School

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Social Media Marketing (9)
Brand Management (7)

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