• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Strategic Cyber Effects Management

    Skills you'll gain: Cyber Security Strategy, Cyber Operations, MITRE ATT&CK Framework, Cybersecurity, Cyber Security Assessment, Cyber Risk, Incident Response, Campaign Planning, Cyber Attacks, Campaign Management, Key Performance Indicators (KPIs), Strategic Thinking, Plan Execution, Risk Analysis, Performance Measurement, Resilience, Strategic Decision-Making, Business Metrics, Coordination, Strategic Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Hexavalent Chromium: Regulations, Risks, and Sustainability

    Skills you'll gain: Occupational Hygiene, Occupational Safety And Health, Occupational Health, Hazard Analysis, Chemistry, Regulatory Requirements, Hazard Communication (HazCom), Occupational Safety and Health Administration (OSHA), Regulatory Compliance, Safety Culture, Law, Regulation, and Compliance, Safety Training, Compliance Management, Safety Standards, Environment Health And Safety, Mitigation, Environmental Engineering and Restoration, Quality Assessment, Leadership, Program Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Apply Cost & Performance Management Concepts

    Skills you'll gain: Management Accounting, Forecasting, Cost Accounting, Budget Management, Budgeting, Performance Measurement, Variance Analysis, Financial Forecasting, Internal Controls, Performance Management, Cost Control, Cost Management, Operating Cost, Internal Auditing, Operating Budget, Profit and Loss (P&L) Management, Resource Allocation, Performance Analysis, Financial Controls, Risk Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    Introduction to JUnit

    Skills you'll gain: JUnit, Unit Testing, Software Testing, Test Tools, Java Programming, Verification And Validation, Java, Test Case, Test Automation, Programming Principles, Code Reusability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Desarrollo de estrategias eficaces de marketing deportivo

    Skills you'll gain: Marketing Analytics, Branding, Brand Management, Customer Engagement, Strategic Partnership, Marketing Strategy and Techniques, Loyalty Programs, Digital Transformation, Innovation, Social Media Strategy, Customer experience improvement, Technology Strategies, Data Analysis, Customer Relationship Management, Personalized Service, Content Strategy, Market Dynamics, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unity: Design Procedural Surfaces with Noise Functions

    Skills you'll gain: Unity Engine, Visualization (Computer Graphics), 3D Assets, Computer Graphics, Real Time Data, Computer Graphic Techniques, Simulations, Code Reusability

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Campaigns & SEO Using Analytics Data

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Digital Analysis, Marketing Strategies, Search Engine Optimization, Content Optimization, Campaign Management, Data Validation, Cross-Channel Marketing, Trend Analysis, Predictive Analytics, Performance Analysis, Variance Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    El futuro de los medios deportivos y los retos futuros

    Skills you'll gain: Storytelling, Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Brand Management, Trend Analysis, Content Strategy, Sustainability Reporting, Augmented Reality, New Product Development, Marketing Strategy and Techniques, Innovation, Digital Transformation, Game Theory, People Analytics, Metadata Management, Digital Design, Open Source Technology, 3D Modeling, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    OrCAD Essentials: Capture, Simulation & PCB Layout

    Skills you'll gain: Electronic Hardware, Electronics Engineering, Hardware Design, Electronic Components, Electronic Systems, Electronics, Schematic Diagrams, Electrical Engineering, Engineering Design Process, Diagram Design, Computer-Aided Design, Design Software, Simulation and Simulation Software, Thermal Management, Manufacturing and Production, Simulations

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Kafka for Developers - Data Contracts Using Schema Registry

    Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Java, Java Programming, Docker (Software), Development Environment

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    Crea diseños de marca para tu pequeña empresa con Canva

    Skills you'll gain: Canva (Software), Promotional Materials, Marketing Design, Marketing Materials, Graphic Design, Graphic and Visual Design Software, Design, Creative Design, Branding, Graphics Software, Design Software, Content Marketing, Brand Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    La evolución de los medios deportivos

    Skills you'll gain: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

1…113114115…119

In summary, here are 10 of our most popular consumer behavior courses

  • Strategic Cyber Effects Management: Starweaver
  • Hexavalent Chromium: Regulations, Risks, and Sustainability: Coursera
  • Analyze and Apply Cost & Performance Management Concepts: EDUCBA
  • Introduction to JUnit: Board Infinity
  • Desarrollo de estrategias eficaces de marketing deportivo: Real Madrid Graduate School Universidad Europea
  • Unity: Design Procedural Surfaces with Noise Functions: EDUCBA
  • Optimize Campaigns & SEO Using Analytics Data: Coursera
  • El futuro de los medios deportivos y los retos futuros: Real Madrid Graduate School Universidad Europea
  • OrCAD Essentials: Capture, Simulation & PCB Layout: Coursera
  • Kafka for Developers - Data Contracts Using Schema Registry: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok