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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Medical Devices, Health Care, Health Technology, Biomedical Technology, Healthcare Ethics, Market Dynamics, Health Administration, Health Policy, Innovation, Financial Regulations, Cultural Diversity, Regulatory Affairs, Insurance, Market Trend, Stakeholder Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    616 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SAS

    SAS Statistical Business Analyst

    Skills you'll gain: Logistic Regression, SAS (Software), Predictive Modeling, Model Evaluation, Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, Statistical Modeling, Regression Analysis, Statistical Methods, Probability & Statistics, Classification And Regression Tree (CART), Big Data, Plot (Graphics), Data Analysis, Model Deployment, Statistical Inference, Data Preprocessing, Statistical Machine Learning, Feature Engineering

    4.6
    Rating, 4.6 out of 5 stars
    ·
    228 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • I

    Illinois Tech

    Strategy & Economic Analysis

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Product Lifecycle Management, Business Strategy, Competitive Analysis, Business Economics, Innovation, Economics, Market Trend, Strategic Decision-Making, Strategic Thinking, Price Negotiation, Global Marketing, Market Analysis, New Product Development, Organizational Strategy, Strategic Planning, Team Leadership, Adaptability

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    214 reviews

    Beginner · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Engineering Life: Synbio, Bioethics & Public Policy

    Skills you'll gain: Governance, Biotechnology, Policy Analysis, Medical Science and Research, Healthcare Ethics, Clinical Research Ethics, Health Policy, Chemical and Biomedical Engineering, Public Policies, Environmental Issue, Ethical Standards And Conduct, Policy Development, Public Health, Case Studies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Virginia Darden School Foundation

    Generative AI in Marketing

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    153 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Product Strategy in the age of GenAI

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    128 reviews

    Beginner · Specialization · 1 - 3 Months

  • J

    Johns Hopkins University

    Simple Regression Analysis in Public Health

    Skills you'll gain: Biostatistics, Logistic Regression, Regression Analysis, Statistical Methods, Statistical Analysis, Epidemiology, Quantitative Research, Public Health, Statistical Modeling, Probability & Statistics, Statistical Inference, Risk Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    389 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Interpersonal Communications, Social Media Management, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    153 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    AutoCAD for beginners: Drafting blueprints and schematics

    Skills you'll gain: AutoCAD, Architectural Drawing, Drafting and Engineering Design, Blueprint Reading, Blueprinting, Technical Drawing, Computer-Aided Design

    4.3
    Rating, 4.3 out of 5 stars
    ·
    64 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to Set Up a Facebook Ads Campaign

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    434 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • T

    Technical University of Munich (TUM)

    Digitalisation in the Aerospace Industry

    Skills you'll gain: Human Factors, Manufacturing and Production, Production Process, Automation, Leadership, Human Machine Interfaces, Robotics, Digital Transformation, Maintenance, Repair, and Facility Services, Artificial Intelligence, Simulation and Simulation Software, Quality Assurance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    277 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    SAP

    Becoming an SAP Professional

    Skills you'll gain: Professional Networking, SAP Applications, Workforce Development, Company, Product, and Service Knowledge, Enterprise Resource Planning, Interviewing Skills, Goal Setting, Training Programs

    4.7
    Rating, 4.7 out of 5 stars
    ·
    255 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Healthcare Marketplace: University of Minnesota
  • SAS Statistical Business Analyst: SAS
  • Strategy & Economic Analysis: Illinois Tech
  • Engineering Life: Synbio, Bioethics & Public Policy: Johns Hopkins University
  • Generative AI in Marketing: University of Virginia Darden School Foundation
  • Product Strategy in the age of GenAI: Coursera
  • Simple Regression Analysis in Public Health : Johns Hopkins University
  • Corporate Communications: University of California, Irvine
  • AutoCAD for beginners: Drafting blueprints and schematics: Coursera
  • How to Set Up a Facebook Ads Campaign: Coursera

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