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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    U

    University of Colorado Boulder

    Gut Check: Exploring Your Microbiome

    Skills you'll gain: Microbiology, Health Informatics, Big Data, Biostatistics, Data Analysis, Immunology, Molecular Biology, Nutrition and Diet, Biology, Specimen Collection

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Course · 1 - 3 Months

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    C

    Coursera

    Communication Channels for Project Success

    Skills you'll gain: Communication Planning, Strategic Communication, Internal Communications, Communication Strategies, Stakeholder Communications, Communication, Business Communication, Digital Communications, Collaboration, Expectation Management, Business Reporting, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

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    AI CERTs

    AI for Health & Nursing

    Skills you'll gain: Health Informatics, Generative AI Agents, Clinical Informatics, Nursing Process, Clinical Data Management, Nursing and Patient Care, Nursing, Healthcare Ethics, Generative AI, Responsible AI, Nursing Practices, Patient-centered Care, Health Care, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Healthcare Industry Knowledge, Basic Patient Care, Business Acumen, Physiology, Business

    Intermediate · Course · 1 - 3 Months

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    L

    Logical Operations

    Problem-Solving Skills

    Skills you'll gain: Problem Solving, Critical Thinking and Problem Solving, Creative Problem-Solving, Brainstorming, Creative Thinking, Complex Problem Solving, Team Building, Teamwork, Team Leadership, Solution Selling, Resourcefulness, Business Solutions, Creativity, Collaboration, Analytical Skills, Decision Making, Business Ethics, Strategic Decision-Making, Conflict Management, Analysis

    Mixed · Course · 1 - 3 Months

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    E

    Edureka

    Automating Decision Workflows with AI

    Skills you'll gain: Responsible AI, AI Workflows, AI Enablement, Agentic systems, Automation, Business Process Automation, Real Time Data, MLOps (Machine Learning Operations), AI Personalization, IT Automation, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, No-Code Development, Cloud-Based Integration, Business Transformation, Cloud API, Python Programming, Data Analysis, Restful API, API Design

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    SAS Programmer

    Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Data Transformation, Requirements Analysis, Statistical Programming, Exploratory Data Analysis, Data Validation, Statistical Analysis, Data Processing, Data Preprocessing, Data Integration, SQL, Data Cleansing, Descriptive Statistics, Computer Programming, Data Presentation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    3.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology

    4.8
    Rating, 4.8 out of 5 stars
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    311 reviews

    Beginner · Course · 1 - 4 Weeks

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    M

    MathWorks

    MATLAB Skills for the AI Era

    Skills you'll gain: Plot (Graphics), Scripting, Matlab, User Interface and User Experience (UI/UX) Design, Data Manipulation, Data Visualization Software, Generative AI, Interactive Data Visualization, Mathematical Modeling, Data Visualization, LLM Application, Data Sharing, Scientific Visualization, Data Storytelling, Data Analysis, Code Review, Descriptive Statistics, User Interface (UI) Design, Engineering Calculations, Programming Principles

    4.6
    Rating, 4.6 out of 5 stars
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    7 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    I

    IBM

    NoSQL, Big Data, and Spark Foundations

    Skills you'll gain: NoSQL, Apache Spark, Apache Hadoop, MongoDB, PySpark, Extract, Transform, Load, Apache Hive, Databases, Apache Cassandra, Big Data, Machine Learning, Applied Machine Learning, Generative AI, Machine Learning Algorithms, IBM Cloud, Data Pipelines, Model Evaluation, Kubernetes, Supervised Learning, Distributed Computing

    4.5
    Rating, 4.5 out of 5 stars
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    816 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    U

    University of Minnesota

    Recommender Systems

    Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Taxonomy, Decision Support Systems, Business Metrics, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Data Collection, Performance Measurement, Benchmarking, Data Validation, Exploratory Data Analysis, A/B Testing, Analysis, Predictive Analytics, Predictive Modeling

    4.3
    Rating, 4.3 out of 5 stars
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    831 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    Illinois Tech

    Foundational Health Informatics and Marketspace

    Skills you'll gain: Health Informatics, Clinical Informatics, Interoperability, Health Systems, Medical Records, Health Information Management, ICD Coding (ICD-9/ICD-10), Health Care, Medical Terminology, Stakeholder Engagement, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    S

    SkillUp

    Machine Learning for Medical Data

    Skills you'll gain: Healthcare Ethics, Health Informatics, Machine Learning, Deep Learning, Machine Learning Software, Clinical Informatics, Statistical Machine Learning, Convolutional Neural Networks, Data Preprocessing, Predictive Modeling, Electronic Medical Record System, Machine Learning Algorithms, Recurrent Neural Networks (RNNs), Model Evaluation, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Gut Check: Exploring Your Microbiome: University of Colorado Boulder
  • Communication Channels for Project Success: Coursera
  • AI for Health & Nursing: AI CERTs
  • Problem-Solving Skills: Logical Operations
  • Automating Decision Workflows with AI: Edureka
  • SAS Programmer: SAS
  • Selling to Chinese Consumers: The Chinese University of Hong Kong
  • MATLAB Skills for the AI Era: MathWorks
  • NoSQL, Big Data, and Spark Foundations: IBM
  • Recommender Systems: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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