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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • L

    Logical Operations

    SAP Crystal Reports 2020 Mastery

    Skills you'll gain: Data Presentation, Heat Maps, Geospatial Mapping, SQL, Data Visualization Software, Statistical Reporting, Statistical Visualization, Data Visualization, Plot (Graphics), Pivot Tables And Charts, Management Reporting, Business Reporting, Microsoft Access, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Relational Databases, Query Languages, Microsoft Office

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Analyze and Guide Capital Investments

    Skills you'll gain: Capital Budgeting, Return On Investment, Financial Analysis, Financial Acumen, Investment Management, Financial Modeling, Forecasting, Data Analysis, Risk Analysis, Microsoft Excel, Communication, Analytical Skills

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    ChatGPT for Beginners: Save time with Microsoft Excel

    Skills you'll gain: ChatGPT, Microsoft Excel, Excel Formulas, Web Scraping, Data Synthesis, Data Cleansing, Text Mining, Data Manipulation, AI Enablement, Data Analysis Software, Unstructured Data, Prompt Engineering, Business Analytics, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    390 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Analyze Machine Data Using Splunk Fundamentals

    Skills you'll gain: Splunk, Anomaly Detection, Real Time Data, Data Analysis, Data Visualization Software, Analytics, Dashboard, Security Information and Event Management (SIEM), System Configuration, Data Processing, Data Cleansing, Data Import/Export, Statistical Analysis, Software Installation

    Beginner · Course · 1 - 4 Weeks

  • I

    Indian School of Business

    Trading Basics

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Trading, Balance Sheet, Securities Trading, Income Statement, Financial Analysis, Market Liquidity, Financial Market, Market Dynamics, Market Analysis, Order Management, Risk Management

    4
    Rating, 4 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Build Power BI Insights

    Skills you'll gain: Dashboard, Power BI, Stakeholder Communications, Management Reporting, Financial Data, Financial Analysis, Process Improvement, Business Metrics, Data Presentation, Business Reporting, Business Intelligence, Data-Driven Decision-Making, Project Performance, Data Integration, Project Management Software, Analytics

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    The Power Platform Playbook for Digital Transformation

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Digital Transformation, Business Transformation, Solution Design, Data Governance, Scalability, No-Code Development, Business Process Automation, Enterprise Architecture, Governance, AI Enablement, Power BI, Business Intelligence, Data-Driven Decision-Making, Data Security, Stakeholder Engagement, Azure DevOps, Innovation, Data Analysis

    Beginner · Course · 3 - 6 Months

  • U

    University of California, Santa Cruz

    Bayesian Statistics

    Skills you'll gain: Bayesian Statistics, Time Series Analysis and Forecasting, Statistical Inference, Statistical Methods, R Programming, Forecasting, Probability & Statistics, Statistical Modeling, Technical Communication, Data Presentation, Probability, Statistics, Statistical Analysis, Statistical Software, Probability Distribution, Data Analysis, Markov Model, Model Evaluation, Mathematical Modeling, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.5K reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Build Interactive R Shiny Data Apps for NGOs

    Skills you'll gain: Shiny (R Package), Cloud Deployment, Interactive Data Visualization, Application Deployment, Performance Tuning, Data Visualization Software, Web Applications, Application Development, R Programming, Dashboard, Exploratory Data Analysis, User Interface (UI), User Interface (UI) Design, Data Import/Export

    Mixed · Course · 1 - 4 Weeks

  • R

    Rice University

    Introduction to Data Analysis Using Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10K reviews

    Mixed · Course · 1 - 4 Weeks

  • M

    Microsoft

    Interactive Reporting and Visualization in Power BI

    Skills you'll gain: Interactive Data Visualization, Power BI, Statistical Visualization, Data Storytelling, Data Visualization Software, Dashboard, Ad Hoc Reporting, Business Reporting, Management Reporting, Advanced Analytics, Key Performance Indicators (KPIs), Compliance Reporting, Design Elements And Principles, User Experience, Strategic Decision-Making

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Introduction to CRM with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • SAP Crystal Reports 2020 Mastery: Logical Operations
  • Analyze and Guide Capital Investments: Coursera
  • ChatGPT for Beginners: Save time with Microsoft Excel: Coursera
  • Analyze Machine Data Using Splunk Fundamentals: EDUCBA
  • Trading Basics: Indian School of Business
  • Build Power BI Insights: Coursera
  • The Power Platform Playbook for Digital Transformation: Packt
  • Bayesian Statistics: University of California, Santa Cruz
  • Build Interactive R Shiny Data Apps for NGOs: EDUCBA
  • Introduction to Data Analysis Using Excel: Rice University

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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