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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Business Strategy

    Skills you'll gain: Business Strategy, Business Strategies, Organizational Strategy, Strategic Thinking, Corporate Strategy, Strategic Leadership, Business Management, Strategic Decision-Making, Competitive Analysis, Market Analysis, Value Propositions, Innovation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Unlock Business Insights with Microsoft Excel and Power BI

    Skills you'll gain: Excel Formulas, Data Storytelling, Microsoft Excel, Dashboard, Pivot Tables And Charts, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Spreadsheet Software, Data Literacy, Data Presentation, Data Visualization Software, Generative AI, Data Visualization, Data Analysis, Business Intelligence, Data Processing, Data Collection, Interactive Data Visualization, Business Metrics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    785 reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Alex Genadinik

    Monetization Models To Boost Lifetime Customer Value (LTV)

    Skills you'll gain: Revenue Management, Upselling, Market Dynamics, Price Negotiation, Selling Techniques, Customer Retention, Revenue Forecasting, Sales Strategy, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Customer Insights, Sustainable Business, Growth Strategies

    Mixed · Course · 1 - 4 Weeks

  • G

    Google

    Speed Up Data Analysis and Presentation Building

    Skills you'll gain: Data Visualization, Data Presentation, Responsible AI, Data Storytelling, Prompt Engineering, Data Analysis, AI Enablement, Oral Expression

    4.8
    Rating, 4.8 out of 5 stars
    ·
    854 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Foundations of Internal Auditing and Organizational Risk

    Skills you'll gain: Audit Planning, Internal Auditing, Internal Controls, Internal Communications, Compliance Auditing, Report Writing, Governance Risk Management and Compliance, Continuous Improvement Process, Presentations, Benchmarking, Governance, Risk Analysis, Risk Management Framework, Stakeholder Communications, Strategic Communication, Environmental Social And Corporate Governance (ESG), Risk Management, Stakeholder Management, Business Ethics, Fraud detection

    Intermediate · Course · 1 - 4 Weeks

  • J

    John Wiley & Sons

    Future Health: Digital Health and Healthcare Innovation

    Skills you'll gain: Health Technology, Precision Medicine, Telehealth, Health Systems, Health Informatics, Digital Transformation, Data-Driven Decision-Making, Health Care, Data Science, Analytics, Innovation, Big Data, Medical Equipment and Technology, Medical Science and Research, Medical Devices, Health Policy, Health Care Administration, Health Education, Home Health Care, General Medicine

    Beginner · Course · 3 - 6 Months

  • Status: Trending in AI
    Trending in AI
    D
    A

    Multiple educators

    DeepLearning.AI Data Engineering

    Skills you'll gain: Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Architecture, Requirements Analysis, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Vector Databases, Data Lakes, Amazon Web Services, File Systems, Apache Spark, Database Systems, Feature Engineering, Dataflow, Data Integration, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    585 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • L

    Logical Operations

    Web Development with HTML5, CSS, and JavaScript

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), HTML and CSS, Web Development Tools, Web Development, Javascript, JavaScript Frameworks, Web Content, Web Servers, Browser Compatibility, Web Design and Development, Web Analytics and SEO, Web Design, Front-End Web Development, Web Applications, Apache, Development Environment, Semantic Web, Software Development

    Beginner · Specialization · 3 - 6 Months

  • E

    ESSEC Business School

    Hotel Management: Distribution, Revenue and Demand Management

    Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Team Leadership, Strategic Marketing, Organizational Change, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    371 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Drive KPI Reviews

    Skills you'll gain: Dashboard, Key Performance Indicators (KPIs), Performance Measurement, Business Intelligence, Tableau Software, Performance Analysis, Performance Review, Gap Analysis, Business Metrics, Data-Driven Decision-Making, Data Presentation, Performance Improvement, Business Analytics, Performance Management, Business Analysis, Data Analysis, Accountability, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • M

    Meta

    HTML and CSS in depth

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Bootstrap (Front-End Framework), Debugging, UI Components, Front-End Web Development, Semantic Web, Hypertext Markup Language (HTML), Browser Compatibility, Web Content Accessibility Guidelines, Web Analytics and SEO, User Interface (UI), Development Testing, Data Validation, Javascript, Animations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Business Strategy: University of Illinois Urbana-Champaign
  • Unlock Business Insights with Microsoft Excel and Power BI: Microsoft
  • Monetization Models To Boost Lifetime Customer Value (LTV): Alex Genadinik
  • Speed Up Data Analysis and Presentation Building: Google
  • Foundations of Internal Auditing and Organizational Risk: University of Illinois Urbana-Champaign
  • Future Health: Digital Health and Healthcare Innovation: John Wiley & Sons
  • DeepLearning.AI Data Engineering: DeepLearning.AI
  • Web Development with HTML5, CSS, and JavaScript: Logical Operations
  • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
  • Business Management Essentials: Illinois Tech

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