Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Illinois Urbana-Champaign
Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Web Scraping, Model Evaluation, Web Analytics and SEO, Machine Learning, Information Architecture, Probability & Statistics
Mixed · Course · 1 - 3 Months

Splunk Inc.
Skills you'll gain: Splunk, Correlation Analysis, Data Transformation, Data Manipulation, Data Visualization Software, Performance Tuning, Dashboard, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Security Information and Event Management (SIEM), Data Analysis, Data Synthesis, Data Modeling, Ad Hoc Reporting, Time Series Analysis and Forecasting, Business Intelligence, Big Data, Data Science, Business Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Real Time Data, Dataflow, Model Deployment, Google Cloud Platform, Feature Engineering, PySpark, Data Pipelines, Cloud Storage, Data Import/Export, Big Data, Apache Spark, Data Maintenance, Data Lakes, Apache Hadoop, Dashboard, Apache Airflow, Tensorflow, Cloud Services, Data Infrastructure, Data Warehousing
Intermediate · Professional Certificate · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Big Data, Product Development, Data Preprocessing, Analytics, File Systems, New Product Development, Data Analysis, Machine Learning, Internet Of Things, Supervised Learning, Product Planning, Unsupervised Learning, Data Storage, Project Planning, Systems Of Measurement, Staff Management
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Architecture, Data Infrastructure, Distributed Computing, Data Modeling, Scalability, Data Management, Data Strategy, Microservices, Solution Architecture, Data Governance, Software Architecture, Semantic Web, Data Integration, Information Architecture, CI/CD, Software Design, Maintainability, Enterprise Architecture, Data Analysis, Generative AI
Intermediate · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: ArcGIS, GIS Software, Metadata Management, Spatial Analysis, Geographic Information Systems, Data Sharing, Data Mapping, Data Quality, Data Analysis, Data Visualization, Data Visualization Software, File Management, Software Installation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Enablement, AI Product Strategy, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Data Analysis, Business Strategy, Business Process Automation, Data Architecture, Artificial Intelligence, Data Collection, Data Integration, Business Technologies, Analytics, Leadership, Innovation, Machine Learning, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Responsible AI, Data Governance, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Business Process Automation, Compliance Management, AI Security, Customer Service, Information Privacy, Microsoft Office, Microsoft Azure, Artificial Intelligence and Machine Learning (AI/ML), Critical Thinking
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Cascading Style Sheets (CSS), Debugging, Search Engine Optimization, PHP (Scripting Language), jQuery, Hypertext Markup Language (HTML), MySQL, WordPress, Web Applications, Application Programming Interface (API), Web Development, Content Management Systems, Restful API, Javascript, Application Deployment, Cloud Hosting, Program Development, Object Oriented Programming (OOP), Servers, Development Environment
Intermediate · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Supply Chain Planning, Retail Sales, Supply Chain, Product Assortment, Logistics Management, Business Strategy, Business Technologies, Market Opportunities, Competitive Analysis, Technology Strategies, Promotional Strategies, E-Commerce, Conflict Management, Cross-Channel Marketing, Growth Strategies, Consumer Behaviour, Digital Transformation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cascading Style Sheets (CSS), Debugging, jQuery, Hypertext Markup Language (HTML), Javascript, Development Environment, UI Components, User Interface (UI), Animations
Beginner · Course · 1 - 3 Months

Tableau Learning Partner
Skills you'll gain: Data Visualization Software, Spatial Data Analysis, Tableau Software, Data Storytelling, Interactive Data Visualization, Data Presentation, Stakeholder Communications, Geospatial Mapping, Business Reporting, Data Analysis, Business Analytics, Data Mapping
Beginner · Course · 1 - 4 Weeks