Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Coursera
Skills you'll gain: Marketing Materials, Marketing Design, Typography, Graphic and Visual Design Software, Graphic Design, Promotional Materials, Advertising, Marketing, Social Media Content, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Education Software and Technology, Microsoft Office
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Diversity Equity and Inclusion Initiatives, Higher Education, Social Justice, Community Outreach, Cultural Diversity, Socioeconomics, Case Studies, Advocacy, Legal Proceedings
Mixed · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Diversity Awareness, Social Justice, Diversity Programs, Diversity Equity and Inclusion Initiatives, Media and Communications, Behavior Management, Human Development, De-escalation Techniques, Working With Children, Conflict Management, Empowerment, Sociology, Personal Development, Psychology
Beginner · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Trustworthiness, Communication, Emotional Intelligence, Cooperation, Persistence
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Automation, Electric Power Systems, Emerging Technologies, Economics, Policy, and Social Studies, Technology Solutions, Sustainable Systems, Transportation Operations, Socioeconomics, Social Impact, Sustainable Development, Social Justice, Environmental Issue, Policy Analysis, Health Equity, Disabilities, Diversity Equity and Inclusion Initiatives, Climate Change Mitigation, Artificial Intelligence
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Sampling (Statistics), Sample Size Determination, Data Collection, Surveys, Quantitative Research, Statistical Methods, Statistical Analysis, Statistical Software, Probability & Statistics, Probability, Network Analysis
Beginner · Course · 1 - 3 Months

Columbia University
Skills you'll gain: Empathy, Interpersonal Communications, Goal Setting, Smart Goals, Relationship Building, Active Listening, Mindfulness, Stress First Aid, Crisis Intervention, Mentorship, Community Development, Resourcefulness
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Strategic Communication, Marketing Communications, Brand Strategy, Storytelling, Social Media, Communication Strategies, Branding, Writing
Beginner · Course · 1 - 4 Weeks

Yale University
Skills you'll gain: Growth Mindedness, Health And Wellness Coaching, Behavioral Health, Positive Behavior Support, Goal Setting, Resilience, Cognitive Behavioral Therapy, Psychology, Social Skills, Mindfulness
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Animations, Graphic Design, Collaborative Software, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Multimedia, User Accounts
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Order Fulfillment, Media Planning, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, E-Commerce, Target Audience, Search Engine Optimization, Online Advertising, Customer Relationship Management, Customer Retention, Digital Marketing, Marketing Analytics, Campaign Management
Beginner · Professional Certificate · 3 - 6 Months