• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Peer Review, Event Marketing, Brand Marketing, Brand Management, Business Development, Proposal Development, Event Management, Drive Engagement, Business Planning, Program Implementation, Case Studies, Advertising Sales, Stakeholder Management, Social Impact, Employee Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    286 reviews

    Beginner · Course · 1 - 3 Months

  • E

    Erasmus University Rotterdam

    Introduction to Economic Theories

    Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Economics, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Socioeconomics, Sustainable Development, Supply And Demand, Behavioral Economics, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    381 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Exploring Data Transformation with Google Cloud

    Skills you'll gain: Data Governance, Digital Transformation, Data Strategy, Real Time Data, Google Cloud Platform, Business Transformation, Data Management, Data Warehousing, Data Transformation, Big Data, Cloud Storage, Analytics, Business Intelligence, Data Processing, Data-Driven Decision-Making, Database Systems, Data Migration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    926 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Aptly

    Advertising and E-commerce on TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Online Advertising, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Campaign Management, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Negotiation skills: Negotiate and resolve conflict

    Skills you'll gain: Conflict Management, Negotiation, Intercultural Competence, Stakeholder Management, Leadership, Leadership and Management, Organizational Leadership, Emotional Intelligence, Cultural Diversity, Self-Awareness, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    839 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crea y diseña productos digitales en Canva

    Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Graphic and Visual Design Software, Layout Design, Intellectual Property, Web Analytics, Graphic Design, Journals, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    435 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • S

    Saïd Business School, University of Oxford

    AI Foundations for Business Professionals

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Responsible AI, OpenAI, Artificial Neural Networks, AI Security, Data Ethics, Governance, Artificial Intelligence, ChatGPT, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Agentic systems, Compliance Management, AI Product Strategy, Business Ethics, Risk Management, Machine Learning, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    288 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    I

    IBM

    IBM Systems and Solutions Architect

    Skills you'll gain: Process Mapping, Business Process Modeling, Business Analysis, Cloud-Native Computing, Data Migration, Software Architecture, Stakeholder Analysis, Systems Design, Extract, Transform, Load, Systems Architecture, Communication Planning, Stakeholder Management, Data Integration, Network Security, Test Planning, Cybersecurity, Enterprise Architecture, Software Testing, Project Management, Information Technology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    306 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • I

    Insper

    Gestão de Operações

    Skills you'll gain: Quality Management, Quality Improvement, Operations Management, Inventory Control, Process Management, Inventory Management System, Operational Analysis, Process Improvement, Business Process, Business Operations, Manufacturing Operations, Continuous Improvement Process, Production Management, Operational Efficiency, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    592 reviews

    Beginner · Course · 1 - 3 Months

  • T

    The State University of New York

    International Cyber Conflicts

    Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Operations, Cyber Governance, Network Infrastructure, Conflict Management, Law, Regulation, and Compliance, Security Management, Political Sciences, Media and Communications, Psychology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

  • D

    Duke University

    Music as Biology: What We Like to Hear and Why

    Skills you'll gain: Music, Music Theory, Aesthetics, World Music, Cultural Diversity, Psychology, Physiology, Biology

    4.3
    Rating, 4.3 out of 5 stars
    ·
    728 reviews

    Mixed · Course · 1 - 3 Months

  • I

    IESE Business School

    The Art of Storytelling

    Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Content Creation, Drive Engagement, Writing, Non-Verbal Communication, Active Listening

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…129130131…425

In summary, here are 10 of our most popular marketing strategy courses

  • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
  • Introduction to Economic Theories: Erasmus University Rotterdam
  • Exploring Data Transformation with Google Cloud: Google Cloud
  • Advertising and E-commerce on TikTok: Aptly
  • Negotiation skills: Negotiate and resolve conflict: Macquarie University
  • Crea y diseña productos digitales en Canva: Coursera
  • AI Foundations for Business Professionals: Saïd Business School, University of Oxford
  • IBM Systems and Solutions Architect: IBM
  • Gestão de Operações: Insper
  • International Cyber Conflicts: The State University of New York

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok