• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Campaign Execution and Automation

    Skills you'll gain: Conversion Funnel Analysis, Campaign Planning, Campaign Management, Marketing Automation, Generative AI Agents, Digital Marketing Campaigns, Marketing Operations, Advertising Campaigns, Marketing Planning, Personalized Campaigns, Social Media Campaigns, Go To Market Strategy, Cross-Channel Marketing, Content Performance Analysis, Paid media, Plan Execution, Pay Per Click Advertising, Performance Analysis, Integrated Marketing Communications, LinkedIn

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Desembaraço Aduaneiro

    Skills you'll gain: International Finance, Global Marketing, Competitive Analysis, Payment Systems, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Risk Mitigation, Business Strategies, Payment Processing, Market Opportunities, Shipping and Receiving, Economics, Brokerage, Regulatory Documents, Document Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Austral

    La enseñanza de las Ciencias Naturales en la escuela primaria

    Skills you'll gain: Curiosity, Student Engagement, Drive Engagement, Investigation, Student-Centred Learning, Teaching, General Science and Research, Education and Training, Learning Strategies, Interactive Learning, Pedagogy, Scientific Methods, Science and Research, Instructing, K-12 pedagogy, Learning Theory, Instructional Strategies, Childhood Education and Development, Experimentation, Diversity and Inclusion

    4.8
    Rating, 4.8 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    V

    Vanderbilt University

    The Future of Education with AI: Exploring Perspectives

    Skills you'll gain: Education Software and Technology, Digital pedagogy, AI literacy, Artificial Intelligence, Digital Transformation, AI Integrations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Proyecto de diseño instruccional para el aprendizaje activo en ambientes digitales

    Skills you'll gain: Digital pedagogy, Education Software and Technology, Quality Assurance, Solution Design, Technical Documentation, Continuous Monitoring, Technical Writing, System Implementation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    219 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Social Media Strategy, Social Media Marketing, Customer Analysis, Digital Marketing, Marketing Planning, Customer Acquisition Management, Customer experience improvement, Customer Engagement, Customer Retention, Social Media, Marketing, Target Market, Brand Management, E-Commerce, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    305 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Nacional de Colombia

    La noción de ética para la vida profesional

    Skills you'll gain: Healthcare Ethics, Business Ethics, Ethical Standards And Conduct, Environmental Issue, Empathy & Emotional Intelligence, Case Studies, Habit Formation

    5
    Rating, 5 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Career Success

    Skills you'll gain: Business Writing, Goal Setting, Negotiation, Time Management, Business Planning, Creative Thinking, Project Controls, Feasibility Studies, Cash Management, Entrepreneurship, Team Leadership, Business Correspondence, Report Writing, Financial Statement Analysis, Project Planning, Team Performance Management, Cost Control, Concision, Project Management, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    46K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Food & Beverage Management

    Skills you'll gain: Food and Beverage, Food Services, Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Wholesaling, Value Propositions, Competitive Analysis, Competitive Intelligence, Brand Management, Market Opportunities, Growth Strategies, Branding, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Market Equilibrium, Government Policy & Elasticity

    Skills you'll gain: Economics, Behavioral Economics, Supply And Demand, Policy Analysis, Market Dynamics, Business Economics, Public Policies, Socioeconomics, Revenue Management, Consumer Behaviour, Social Studies, Political Sciences, Decision Making, Resource Allocation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Illinois Tech

    Industrial Psychology

    Skills you'll gain: Industrial and Organizational Psychology, Job Analysis, Talent Management, Leadership and Management, Management Training And Development, Team Leadership, Organizational Leadership, Performance Analysis, Staff Management, Performance Review, Diversity Equity and Inclusion Initiatives, Leadership, People Development, Human Resource Management, Human Resource Strategy, Performance Appraisal, Human Resources, Team Motivation, Human Resources Management and Planning, Diversity and Inclusion

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Anti-Racism II

    Skills you'll gain: Discussion Facilitation, Diversity Awareness, Oral Expression, Social Justice, Rapport Building, Interviewing Skills, Intercultural Competence, Cultural Diversity, Interpersonal Communications, Sociology, Advocacy, Storytelling, Multimedia

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 4 Weeks

1…129130131…597

In summary, here are 10 of our most popular social media marketing courses

  • Campaign Execution and Automation: Microsoft
  • Desembaraço Aduaneiro: Fundação Instituto de Administração
  • La enseñanza de las Ciencias Naturales en la escuela primaria: Universidad Austral
  • The Future of Education with AI: Exploring Perspectives: Vanderbilt University
  • Proyecto de diseño instruccional para el aprendizaje activo en ambientes digitales: Tecnológico de Monterrey
  • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
  • La noción de ética para la vida profesional: Universidad Nacional de Colombia
  • Career Success: University of California, Irvine
  • Food & Beverage Management: Università Bocconi
  • Market Equilibrium, Government Policy & Elasticity: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok