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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • W

    Whizlabs

    Fundamentals of AWS AI and ML Solutions

    Skills you'll gain: Model Deployment, AWS SageMaker, MLOps (Machine Learning Operations), Image Analysis, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Amazon Web Services, Deep Learning, AI Personalization, Model Evaluation, Applied Machine Learning, Computer Vision, Machine Learning, Feature Engineering, Text Mining, Data Wrangling

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Strategic Sourcing and Prioritization

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Request for Proposal, Prioritization, Risk Mitigation, Supplier Relationship Management, Risk Analysis, Generative AI Agents, Market Intelligence, Market Research, Data-Driven Decision-Making, Cost Benefit Analysis, Environmental Social And Corporate Governance (ESG), Analysis, Financial Modeling

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Presentations, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • L

    Logical Operations

    Microsoft Publisher for Office 365/2021

    Skills you'll gain: Microsoft Office, Microsoft 365, Layout Design, Digital Publishing, Proofreading, Graphic Design, Content Management, Editing, Content Creation, Graphic and Visual Design Software, Productivity Software, Data Sharing, Writing and Editing, Design, Typography, Multimedia, File Management, Marketing

    Mixed · Course · 1 - 3 Months

  • G

    Google

    Go Beyond the Numbers: Translate Data into Insights

    Skills you'll gain: Data Storytelling, Data Visualization, Exploratory Data Analysis, Data Visualization Software, Data Ethics, Tableau Software, Data Analysis, Data Cleansing, Data Manipulation, Data Transformation, Data Preprocessing, Pandas (Python Package), Technical Communication, Data Quality, Data Validation, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    898 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Hot New Release
    Hot New Release
    I

    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Top AI Program
    Top AI Program
    I

    IBM

    IBM Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Autoencoders, Feature Engineering, Unsupervised Learning, Supervised Learning, Classification Algorithms, Regression Analysis, Dimensionality Reduction, Time Series Analysis and Forecasting, Recurrent Neural Networks (RNNs), Convolutional Neural Networks, Reinforcement Learning, Generative Adversarial Networks (GANs), Deep Learning, Data Analysis, Statistical Methods, Data Preprocessing, Machine Learning, Data Science, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.6K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Collaborate and Communicate for Project Excellence

    Skills you'll gain: Meeting Facilitation, Performance Metric, Collaborative Software, Team Building, Project Management Software, Project Coordination, Internal Communications, Performance Measurement, Performance Analysis, Data Visualization, Communication Strategies, Consultative Approaches, Stakeholder Communications, Process Development, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Communication, User Feedback, Business Communication, Organizational Change

    Beginner · Course · 1 - 3 Months

  • U

    Università Bocconi

    Gestión de las empresas de alimentación y bebidas

    Skills you'll gain: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Product Management, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    867 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Analyze Financial Data: Reconciliation Fast

    Skills you'll gain: Reconciliation, Financial Data, Financial Reporting, Financial Analysis, Variance Analysis, General Ledger, Financial Acumen, Data Analysis, Pivot Tables And Charts, Business Reporting, Analytical Skills, Spreadsheet Software, Data Validation, Profit and Loss (P&L) Management, Data Integrity, Data Warehousing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Creating a Free Business Page with Blogger

    Skills you'll gain: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    274 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Forecast Business Metrics: Uncover Value Drivers

    Skills you'll gain: Supervised Learning, Financial Forecasting, Forecasting, Applied Machine Learning, Predictive Modeling, Predictive Analytics, Model Evaluation, Business Analytics, Data-Driven Decision-Making, Data Presentation, Business Metrics, Performance Analysis, Regression Analysis, Feature Engineering, Data Science, Stakeholder Communications, Exploratory Data Analysis

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Fundamentals of AWS AI and ML Solutions: Whizlabs
  • Strategic Sourcing and Prioritization: Coursera
  • Create a Promotional Video using Canva: Coursera
  • Microsoft Publisher for Office 365/2021: Logical Operations
  • Go Beyond the Numbers: Translate Data into Insights: Google
  • SEO Mastery: From Fundamentals to GenAI and GEO Strategies: IBM
  • IBM Machine Learning: IBM
  • Collaborate and Communicate for Project Excellence: Coursera
  • Gestión de las empresas de alimentación y bebidas: Università Bocconi
  • Analyze Financial Data: Reconciliation Fast: Coursera

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Modeling (9)
Social Media Marketing (9)
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