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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Generative AI in Marketing

    Skills you'll gain: Large Language Modeling, Customer Insights, Online Advertising, Digital Advertising, Marketing Planning, ChatGPT, Branding, Marketing Strategies, Design Thinking, Keyword Research, AI Product Strategy, Brand Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Generative AI, Personalized Service, AI Personalization, Customer Communications Management, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    153 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I
    S

    Multiple educators

    Generative AI for Growth Marketing

    Skills you'll gain: Prompt Patterns, Generative Model Architectures, Personalized Campaigns, Data-Driven Marketing, Strategic Marketing, AI Enablement, AI literacy, Email Automation, Driving engagement, Data Ethics, Customer experience improvement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Responsible AI, Augmented and Virtual Reality (AR/VR), Content Creation, Machine Learning, Data Synthesis, Image Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    D

    DeepLearning.AI

    DeepLearning.AI Data Analytics

    Skills you'll gain: Data Storytelling, Web Scraping, Google Sheets, Data Visualization, Data Presentation, Statistical Visualization, Spreadsheet Software, Large Language Modeling, Tableau Software, Data Literacy, Dashboard, Pandas (Python Package), Time Series Analysis and Forecasting, Probability & Statistics, Extract, Transform, Load, Statistical Analysis, Statistics, Data Manipulation, Data Analysis, Descriptive Statistics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    261 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Analytics

    Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Systems, Market Opportunities, Supply Chain Management, Market Share, Benchmarking, Transportation, Supply Chain, and Logistics, Customer Analysis, Supply Chain Planning, Customer experience improvement, Customer experience strategy (CX), Inventory and Warehousing, Analytics, Financial Analysis, Inventory Management System, Inventory Control, Financial Data, Data Analysis, Cost Estimation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    825 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Marketing Psychology & Neuromarketing - 2026

    Skills you'll gain: Overcoming Objections, Marketing Psychology, Target Audience, Market Research, Target Market, Active Listening, Rapport Building, Closing (Sales), B2B Sales, Sales Strategy, Price Negotiation, Selling Techniques, Marketing, Sales, Innovation, Content Performance Analysis, Shared Media, Sales Prospecting, Marketing Strategies, Marketing Communications

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Marketing Digital

    Skills you'll gain: Conversion Funnel Analysis, Search Engine Marketing, Digital Marketing, Email Marketing, Digital Marketing Campaigns, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Marketing Planning, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Media Analytics

    Skills you'll gain: Social Network Analysis, Network Analysis, Social Media Analytics, Data Visualization, Graph Theory, Statistical Visualization, Relational Databases, Data Presentation, Data Visualization Software, R (Software), Data Storytelling, Data Analysis, Network Model, Database Theory, Social Sciences, Statistical Analysis, Machine Learning, Machine Learning Methods, Diagram Design, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    19 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Advanced Data Analytics

    Skills you'll gain: Data Storytelling, Data Visualization, A/B Testing, Sampling (Statistics), Data Analysis, Exploratory Data Analysis, Regression Analysis, Data Visualization Software, Data Presentation, Data Ethics, Feature Engineering, Statistical Hypothesis Testing, Analytics, Statistical Analysis, Data Science, Tableau Software, Machine Learning, Object Oriented Programming (OOP), Web Presence, Python Programming

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11K reviews

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Operations Analytics

    Skills you'll gain: Descriptive Analytics, Business Analytics, Analytics, Predictive Analytics, Operational Analysis, Predictive Modeling, Data Analysis, Operations Management, Demand Planning, Forecasting, Simulation and Simulation Software, Business Modeling, Risk Modeling, Risk Analysis, Supply Chain Planning, Decision Making, Strategic Decision-Making, Decision Tree Learning, Spreadsheet Software, Microsoft Excel

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Simplilearn

    Data Analytics with Python

    Skills you'll gain: Matplotlib, NumPy, Python Programming, Data Presentation, Pandas (Python Package), Analytical Skills, Plot (Graphics), Data Analysis, Data Visualization Software, Analysis, Data-Driven Decision-Making, Scripting, Analytics, Numerical Analysis, Data Manipulation, Graphing, Product Automation, Data Processing, Programming Principles, Data Validation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Healthcare Analytics Essentials

    Skills you'll gain: Business Analytics, Analytics, Statistical Methods, Patient Safety, Health Systems, Health Care, Patient-centered Care, Statistical Analysis, Patient Evaluation, Performance Measurement, Performance Metric, Data Analysis, Data-Driven Decision-Making, Peer Review, Data Collection, Strategic Thinking, Data Management, Systems Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Digital Marketing

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative Engine Optimization (GEO), Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Generative Model Architectures, Email Automation, Email Marketing, Content Performance Analysis, Data Ethics, Digital Marketing, Search Engine Optimization, Personalized Campaigns, Marketing Automation, Content Optimization, Digital Marketing Tools, AI Personalization, AI literacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI in Marketing: University of Virginia Darden School Foundation
  • Generative AI for Growth Marketing: IBM
  • DeepLearning.AI Data Analytics: DeepLearning.AI
  • Supply Chain Analytics: Rutgers the State University of New Jersey
  • Marketing Psychology & Neuromarketing - 2026: Alex Genadinik
  • Marketing Digital: Universidade de São Paulo
  • Social Media Analytics: Johns Hopkins University
  • Google Advanced Data Analytics: Google
  • Operations Analytics: University of Pennsylvania
  • Data Analytics with Python: Simplilearn

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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