• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: New
    New
    P

    Packt

    Securing, Testing, and Extending ASP.NET Core Web APIs

    Skills you'll gain: GraphQL, ASP.NET, API Testing, Application Programming Interface (API), Unit Testing, API Design, Restful API, Identity and Access Management, .NET Framework, Back-End Web Development, Authentications, Maintainability, Integration Testing, Web Services, User Accounts, Software Testing, Query Languages, Web Applications, Authorization (Computing)

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    P

    Pearson

    Financial Performance & Short-Term Planning

    Skills you'll gain: Financial Analysis, Financial Statement Analysis, Financial Statements, Cash Management, Financial Forecasting, Financial Acumen, Financial Data, Balance Sheet, Cash Flow Forecasting, Budgeting, Budget Management, Business Metrics, Financial Management, Operating Budget, Forecasting, Financial Planning, Revenue Forecasting, Financial Accounting, Return On Investment, Working Capital

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Product Marketing Manager with AI Professional Certificate

    Skills you'll gain: Data Storytelling, Product Marketing, Conversion Funnel Analysis, Marketing Planning, Google Analytics, Marketing Budgets, Data Presentation, Marketing Analytics, Campaign Management, Data-Driven Marketing, Customer Analysis, Market Research, Value Propositions, Marketing Communications, Competitive Intelligence, Digital Marketing Campaigns, Prompt Engineering, Go To Market Strategy, Marketing Strategies, Performance Management

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    J

    John Wiley & Sons

    Maximizing Facebook: Marketplace & Features

    Skills you'll gain: Facebook, Fundraising, Fundraising and Crowdsourcing, Social Media, Social Media Content, Social Media Marketing, Social Media Management, Event Marketing, Social Media Strategy, Shared Media, Event Management, Content Scheduling, Content Strategy, Drive Engagement, Public Affairs, General Sales Practices, Content Creation, Selling Techniques, Online Advertising, Communication

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Entrepreneurship, Risk Management, Risk Analysis, New Product Development, Business Strategies, Value Propositions, Brainstorming, Competitive Analysis, Business Modeling, Product Development, Customer Analysis, Customer Insights, Needs Assessment, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Building Resilient Architectures on AWS

    Skills you'll gain: Disaster Recovery, Data Storage Technologies, Data Security, Amazon Elastic Compute Cloud, Amazon Web Services, AWS CloudFormation, Containerization, Cloud Deployment, Serverless Computing, Cloud Infrastructure, Load Balancing, Software Architecture, Cloud Security, Cloud Computing, Distributed Computing, AWS Identity and Access Management (IAM), Scalability, Microservices, Cloud Services, Application Design

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Building Resilient and Secure Microservice Architec

    Skills you'll gain: OAuth, Spring Framework, API Gateway, Spring Boot, Microservices, Authentications, Application Programming Interface (API), Restful API, Software Architecture, Java, Configuration Management, Distributed Computing, Authorization (Computing), Identity and Access Management, Solution Architecture, Software Visualization, Resilience, Network Routing

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Claude Cowork for Automating Processes

    Skills you'll gain: Anthropic Claude, Agentic Workflows, Business Process Automation, Workflow Management, File Management, AI Workflows, AI Orchestration, Automation, Document Management, Agentic systems, Organizational Skills, Generative AI Agents, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Prompt Patterns, Generative AI, Data Management, Prompt Engineering, Business Administration, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    HRCI

    Workforce Development and Organizational Effectiveness

    Skills you'll gain: Training and Development, Adult Learning Principles, Succession Planning, Performance Improvement, Quality Improvement, Employee Retention, Workforce Development, Organizational Development, Employee Training, Human Resources, Process Improvement, Training Programs, Quality Management, Human Resources Management and Planning, Management Training And Development, Human Resource Strategy, Job Analysis, People Development, Law, Regulation, and Compliance, Needs Assessment

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Financial Planning & Analysis (FP&A): Foundations

    Skills you'll gain: Financial Statement Analysis, Financial Data, Financial Acumen, Financial Statements, Financial Analysis, Financial Accounting, Financial Reporting, Profit and Loss (P&L) Management, Key Performance Indicators (KPIs), Financial Modeling, Management Reporting, Business Reporting, Performance Measurement, Financial Planning, Financial Forecasting, Accruals, Working Capital, Variance Analysis, Accrual Accounting, Financial Services

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Applied Data Science with SQL, R, and Python

    Skills you'll gain: Matplotlib, Plot (Graphics), Relational Databases, SQL, Database Theory, R (Software), Data Visualization, Statistical Programming, Ggplot2, Data Science, Query Languages, Databases, Database Systems, R Programming, Database Design, Statistical Methods, Database Management, Data Analysis, Power BI, Python Programming

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Buyer Psychology: Understand Behaviour, Trust And Persuasion

    Skills you'll gain: Consumer Behaviour, Critical Thinking, Marketing Psychology, Critical Thinking and Problem Solving, General Sales Practices, Persuasive Communication, Overcoming Objections, Influencing, Trustworthiness, Conflict Management, Customer Analysis, Stakeholder Engagement, Decision Making, Behavioral Economics, Communication, Relationship Building, Psychology

    Intermediate · Course · 1 - 4 Weeks

1…140141142…834

In summary, here are 10 of our most popular brand management courses

  • Securing, Testing, and Extending ASP.NET Core Web APIs: Packt
  • Financial Performance & Short-Term Planning: Pearson
  • Product Marketing Manager with AI Professional Certificate: Coursera
  • Maximizing Facebook: Marketplace & Features: John Wiley & Sons
  • Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship: University of Maryland, College Park
  • Building Resilient Architectures on AWS: Packt
  • Building Resilient and Secure Microservice Architec: Packt
  • Claude Cowork for Automating Processes: SkillsBooster Academy
  • Workforce Development and Organizational Effectiveness: HRCI
  • Financial Planning & Analysis (FP&A): Foundations: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok