• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • U

    University of Virginia

    Business Strategy in Practice (Project-centered Course)

    Skills you'll gain: Peer Review, Organizational Strategy, Business Research, Project Management, Business Strategy, Competitive Analysis, Business Analysis, Strategic Decision-Making, Business Communication, Analysis, Report Writing, Business Writing, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    213 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Virginia Darden School Foundation

    Generative AI in Marketing

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    153 reviews

    Beginner · Specialization · 1 - 3 Months

  • M

    Microsoft

    Designing for User Experience

    Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Persona (User Experience), Design Research, Design Thinking, User Centered Design, Innovation, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    107 reviews

    Mixed · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    The Data Science of Health Informatics

    Skills you'll gain: Health Informatics, Health Care, Medical Records, Health Information Management, Clinical Informatics, Electronic Medical Record System, Databases, Data Analysis, Data Quality, Interoperability, Big Data, Query Languages, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    229 reviews

    Beginner · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    Case Studies in Personalized Medicine

    Skills you'll gain: Precision Medicine, Health Informatics, Biostatistics, Electronic Medical Record, Bioinformatics, Healthcare Ethics, General Medicine, Clinical Research, Psychiatry, Drug Development, Molecular Biology, Pharmacology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    506 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of California San Diego

    Genome Assembly Programming Challenge

    Skills you'll gain: Bioinformatics, Epidemiology, Graph Theory, Infectious Diseases, Program Development, Molecular Biology, Computational Thinking, Algorithms, Software Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    351 reviews

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Emotional Intelligence in Leadership

    Skills you'll gain: Emotional Intelligence, Conflict Management, Empathy, Leadership Development, Personal Development, Leadership, Self-Awareness, Professional Development, Adaptability, Relationship Building, Team Management, Communication, Active Listening, Stress Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    205 reviews

    Beginner · Course · 1 - 4 Weeks

  • É

    École Polytechnique Fédérale de Lausanne

    Economie du sol et de l'immobilier I

    Skills you'll gain: Property and Real Estate, Real Estate, Market Dynamics, Commercial Real Estate, Real Estate Transactions, Business Valuation, Financial Analysis, Return On Investment, Economics, Capital Budgeting, Investments, Price Negotiation, Market Analysis, Finance, Consumer Behaviour, Competitive Analysis, Depreciation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    265 reviews

    Intermediate · Course · 1 - 3 Months

  • O

    Olay

    Cosmetic Product Development

    Skills you'll gain: Commercialization, Customer Insights, Product Improvement, Product Lifecycle Management, Feasibility Studies, Industrial Design, Manufacturing Standards, Ideation, Compliance Management, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Tel Aviv University

    The Holocaust - An Introduction (I): Nazi Germany: Ideology, The Jews and the World

    Skills you'll gain: Student Engagement, Teaching, European History, World History, Research, Social Justice, Cultural Diversity, Social Impact, Research Methodologies, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Evaluating Large-Scale Health Programs

    Skills you'll gain: Surveys, Program Evaluation, Survey Creation, Health Policy, Sampling (Statistics), Health Systems, Health Assessment, Health Equity, Data Collection, Quantitative Research, Institutional Review Board (IRB), Maternal Health, Data Management, Statistical Analysis, Analysis, Nutrition and Diet, Public Health, Research Design, Data Cleansing, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    88 reviews

    Intermediate · Specialization · 3 - 6 Months

  • I

    IBM

    Deep Learning with PyTorch

    Skills you'll gain: PyTorch (Machine Learning Library), Convolutional Neural Networks, Deep Learning, Artificial Neural Networks, Applied Machine Learning, Supervised Learning, Classification Algorithms, Model Evaluation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    89 reviews

    Intermediate · Course · 1 - 3 Months

1…141142143…376

In summary, here are 10 of our most popular market research courses

  • Business Strategy in Practice (Project-centered Course): University of Virginia
  • Generative AI in Marketing: University of Virginia Darden School Foundation
  • Designing for User Experience: Microsoft
  • The Data Science of Health Informatics: Johns Hopkins University
  • Case Studies in Personalized Medicine: Vanderbilt University
  • Genome Assembly Programming Challenge: University of California San Diego
  • Emotional Intelligence in Leadership: Coursera
  • Economie du sol et de l'immobilier I: École Polytechnique Fédérale de Lausanne
  • Cosmetic Product Development: Olay
  • The Holocaust - An Introduction (I): Nazi Germany: Ideology, The Jews and the World: Tel Aviv University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok