Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Registration, Dashboard
Beginner · Guided Project · Less Than 2 Hours

ESSEC Business School
Skills you'll gain: Social Impact, Business Modeling, Market Research, Business Planning, Entrepreneurship, Sustainable Business, Key Performance Indicators (KPIs), Marketing, Customer Analysis, Stakeholder Analysis, Business Development, Needs Assessment, Target Audience, Entrepreneurial Finance, Governance, Financial Forecasting
Mixed · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making
Mixed · Course · 1 - 4 Weeks

University of New Mexico
Skills you'll gain: International Finance, International Relations, Social Sciences, Global Marketing, Social Studies, Culture, World History, Socioeconomics, Intercultural Competence, Economic Development, Cultural Diversity, Business Economics, Economics, Operations Management
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: SQL, Database Systems, Database Theory, Database Management, Query Languages, Database Design, Relational Databases, Database Administration, Database Application, Data Access, Data Science, Data Analysis, Data Manipulation, Data Modeling, Data Integrity
Build toward a degree
Beginner · Course · 1 - 3 Months
Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Database Design, Shiny (R Package), Data Visualization, Data Wrangling, Dashboard, Exploratory Data Analysis, Relational Databases, Data Analysis, Ggplot2, Model Evaluation, Data Presentation, SQL, Plot (Graphics), Databases, Data Manipulation, Web Scraping, R Programming
Beginner · Specialization · 3 - 6 Months

Universidad de los Andes
Skills you'll gain: Exploratory Data Analysis, Statistical Hypothesis Testing, Correlation Analysis, Data Visualization Software, Data Science, Jupyter, Data Analysis, Business Analytics, Statistical Analysis, Probability & Statistics, Python Programming, Descriptive Statistics, Statistical Modeling, Design Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Database Design, MySQL, IBM DB2, Relational Databases, Databases, Database Management, PostgreSQL, Data Management, Database Architecture and Administration, SQL, Data Integrity, Data Modeling, Data Manipulation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Promotional Materials, Marketing Materials, Design Software, Presentations, Advertising, Design, Graphic Design, Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Payroll, Payroll Processing, Payroll Administration, Payroll Tax, Payroll Systems, Payroll Reporting, Tax Management, Labor Compliance, Compensation Management, Accounts Payable, Human Resources Information System (HRIS), Non-Profit Accounting, Data Entry, Payment Processing and Collection, Tax Compliance, Workforce Management, Customer Service, Benefits Administration, Labor Law, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Peer Review, Data Visualization Software, Presentations, Data Visualization, Interactive Data Visualization, Data Cleansing, Business Intelligence, Real Time Data, Data Manipulation, Transact-SQL, Data Quality, Data Transformation, Data Preprocessing, Data Validation, Data Sharing, Data Integration, Data Analysis
Advanced · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Marketing Strategies, Marketing
Beginner · Course · 1 - 4 Weeks