• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    80 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    799 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Auditing II: The Practice of Auditing

    Skills you'll gain: Auditing, Internal Controls, External Auditing, Financial Auditing, Generally Accepted Auditing Standards, Audit Planning, Internal Auditing, Risk Analysis, Financial Controls, Fraud detection, Verification And Validation, Business Risk Management, Business Strategy, Risk Management, Probability & Statistics

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    301 reviews

    Intermediate · Course · 1 - 3 Months

  • N

    Northwestern University

    Leadership Through Social Influence

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Motivational Skills, Communication, Behavior Management, Negotiation, Overcoming Obstacles

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • E

    Emory University

    Getting a Consulting Job

    Skills you'll gain: Consulting, Business Consulting, Management Consulting, Interviewing Skills, Professional Networking, Project Management, Case Studies, Team Management, Data-Driven Decision-Making, Complex Problem Solving, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    500 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Canva pour les débutants

    Skills you'll gain: Canva (Software), Logo Design, Video Editing, Graphic Design, Graphic and Visual Design, Content Creation, Design, User Accounts, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University at Buffalo

    Data-Driven Process Improvement

    Skills you'll gain: Process Mapping, Data Collection, Process Improvement, Business Process, Process Analysis, Data-Driven Decision-Making, Performance Measurement, Data Validation, Business Process Modeling, Business Analytics, Operational Performance Management, Gap Analysis, Organizational Strategy, Key Performance Indicators (KPIs), Internet Of Things, Data Integrity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    252 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Introducción al mercado

    Skills you'll gain: Marketing, Strategic Marketing, Market Research, Product Marketing, Marketing Budgets, Marketing Strategies, Target Market, Business Analytics, Market Opportunities, Product Promotion, Product Development, Market Analysis, Consumer Behaviour, Budgeting, Report Writing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    275 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Create a Facebook Business Page

    Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Administration, Marketing Automation, Content Development and Management, Marketing, Automation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    109 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • R

    Rutgers the State University of New Jersey

    Procurement Negotiation

    Skills you'll gain: Negotiation, Contract Negotiation, Procurement, Strategic Sourcing, Goal Setting, Communication, Business Research, Stakeholder Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    253 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Los Objetivos de Desarrollo Sostenible para las empresas

    Skills you'll gain: Corporate Sustainability, Sustainable Development, Environmental Social And Corporate Governance (ESG), Business Strategy, Business Modeling, Stakeholder Communications, Sustainability Reporting, Communication Strategies, Action Oriented, Social Impact, Business Operations, Prioritization, Stakeholder Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    220 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft Azure Management Tools and Security Solutions

    Skills you'll gain: Microsoft Azure, Serverless Computing, Security Strategy, Network Security, Firewall, Cloud Management, Infrastructure As A Service (IaaS), Cyber Security Strategy, Distributed Denial-Of-Service (DDoS) Attacks, System Monitoring, Cloud Security, Application Security, Internet Of Things, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    543 reviews

    Beginner · Course · 1 - 4 Weeks

1…152153154…425

In summary, here are 10 of our most popular marketing strategy courses

  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera
  • Increase SEO Traffic with WordPress: Coursera
  • Auditing II: The Practice of Auditing: University of Illinois Urbana-Champaign
  • Leadership Through Social Influence: Northwestern University
  • Getting a Consulting Job: Emory University
  • Canva pour les débutants: Coursera
  • Data-Driven Process Improvement: University at Buffalo
  • Introducción al mercado: Universidad Nacional Autónoma de México
  • Create a Facebook Business Page: Coursera
  • Procurement Negotiation: Rutgers the State University of New Jersey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok