• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Crea imprimibles digitales de enseƱanza con Canva

    Skills you'll gain: Canva (Software), Design, Design Elements And Principles, Graphic and Visual Design, Digital Design, Graphic Design, Developing Training Materials, Color Theory, Journals, Digital Publishing, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    12 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Industrial Internet of Things (IIoT)

    Skills you'll gain: Internet Of Things, Manufacturing and Production, Manufacturing Processes, Digital Transformation, Technology Solutions, Business Technologies, Cloud Computing, Emerging Technologies, Technology Strategies, Real Time Data, Value Propositions, Case Studies

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    206 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Selecting the Right Customer & Channel

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Novartis

    Introduction to Drug Hunting

    Skills you'll gain: Pre-Clinical Development, Clinical Trials, Pharmacology, Drug Development, Clinical Research, Pharmaceuticals, Competitive Intelligence, Safety Assurance, Biotechnology, Biochemistry

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    148 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Facebook Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing, Promotional Strategies

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Las estrategias y habilidades para las negociaciones

    Skills you'll gain: Negotiation, Contract Negotiation, Strategic Partnership, Business Strategy, Value Propositions, Communication Strategies, Cultural Diversity, Relationship Building, Goal Setting, Competitive Analysis, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    281 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    H

    Hult International Business School

    Mastering Sales: From Fundamentals to Career Success

    Skills you'll gain: Active Listening, Rapport Building, Verbal Communication Skills, Sales Strategy, Sales Process, Selling Techniques, Sales Presentation, Communication, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Negotiation, Interviewing Skills, LinkedIn, Branding, Time Management

    5
    Rating, 5 out of 5 stars
    Ā·
    8 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Innovation & Entrepreneurship Mindset

    Skills you'll gain: Innovation, Strategic Decision-Making, Competitive Analysis, Ideation, Entrepreneurship, Organizational Strategy, Business Strategy, Plan Execution, Strategic Thinking, Project Risk Management, Sustainable Business, Corporate Strategy, Risk Management, Value Propositions, New Product Development, Presentations, Business Management, Business Strategies, Entrepreneurial Finance, Business Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    91 reviews

    Beginner Ā· Specialization Ā· 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Set and Achieve Team Goals

    Skills you'll gain: Team Leadership, Team Oriented, Drive Engagement, Collaboration, Organizational Effectiveness, Productivity, Resource Management, Employee Engagement, Overcoming Obstacles, Empowerment

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    45 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Solución de problemas y toma de decisiones

    Skills you'll gain: Creative Thinking, Cognitive flexibility, Creative Problem-Solving, Brainstorming, Problem Solving, Decision Making, Critical Thinking, Staff Management, Strategic Thinking, Teamwork, Collaboration, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    724 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Habilidades de Gestión del Talento

    Skills you'll gain: Negotiation, Game Theory, Social Skills, Decision Making, Conflict Management, Relationship Building, Strategic Decision-Making, Interpersonal Communications, Verbal Communication Skills, Leadership, Communication, Emotional Intelligence, Team Leadership, Team Management, Organizational Leadership, Leadership Development, Industrial and Organizational Psychology, Leadership and Management, Coordination, Behavioral Economics

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    1K reviews

    Beginner Ā· Specialization Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Improve your productivity and performance with Canva

    Skills you'll gain: Canva (Software), Marketing Collateral, Design, Marketing Materials, Creative Design, Graphic Design, Dashboard, Digital Design, Productivity, Color Theory, Digital Content, Organizational Skills, Design Elements And Principles, Planning, Editing

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    35 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

1…154155156…363

In summary, here are 10 of our most popular marketing strategy courses

  • Crea imprimibles digitales de enseƱanza con Canva :Ā Coursera
  • Industrial Internet of Things (IIoT):Ā University of Michigan
  • Selecting the Right Customer & Channel :Ā University of Maryland, College Park
  • Introduction to Drug Hunting:Ā Novartis
  • Facebook Optimization: Grow Your Presence:Ā Coursera
  • Las estrategias y habilidades para las negociaciones:Ā Universidad Nacional Autónoma de MĆ©xico
  • Mastering Sales: From Fundamentals to Career Success:Ā Hult International Business School
  • Innovation & Entrepreneurship Mindset:Ā Fundação Instituto de Administração
  • Set and Achieve Team Goals:Ā Google
  • Solución de problemas y toma de decisiones:Ā Universidad Nacional Autónoma de MĆ©xico

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok