Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Coursera
Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365
Intermediate · Guided Project · Less Than 2 Hours

Yale University
Skills you'll gain: Psychology, Research, Anthropology, Ethical Standards And Conduct, Cultural Diversity, Social Sciences, Sociology, Empathy & Emotional Intelligence, Political Sciences, Child Development
Mixed · Course · 1 - 3 Months

Skills you'll gain: Social Media Management, Content Development and Management, Social Media Content, Social Media, Content Strategy, Scheduling, Drive Engagement, User Accounts, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Marketing Materials, Copywriting, Generative AI, Marketing Design, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, AI Enablement, MarTech, ChatGPT, Operational Efficiency
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Content Strategy, Promotional Strategies, Marketing Analytics, Customer Engagement, Content Marketing, Brand Awareness, Marketing Strategies, Trend Analysis, Brand Strategy, Social Media Strategy, Data-Driven Decision-Making, Campaign Management, Social Media, Key Performance Indicators (KPIs), Strategic Partnership
Beginner · Course · 1 - 4 Weeks

Università Bocconi
Skills you'll gain: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Product Management, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities, Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Podcasting, Adobe Express, Media Production, Content Creation, Digital Publishing, Creative Design, Storytelling, Branding, Graphic and Visual Design, Editing
Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Presentations, Data Presentation, Sales Presentation, Visual Design, Multimedia, Interactive Data Visualization, Data Visualization, Design Reviews, Workflow Management, Graphic and Visual Design Software, Marketing Design, Visualization (Computer Graphics), Statistical Visualization, Brand Awareness, Executive Presence, Brand Marketing, Branding, Visual Impairment Education, Brand Loyalty, Brand Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Software, AI Workflows, User Interface (UI) Design, Brainstorming, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Human Centered Design, User Story, Wireframing, Deep Learning, Ideation
Beginner · Specialization · 1 - 3 Months

Stanford University
Skills you'll gain: Feature Engineering, Healthcare Ethics, Pharmaceuticals, Data Ethics, Clinical Research, Clinical Data Management, Health Systems, Healthcare Industry Knowledge, Clinical Research Ethics, Unstructured Data, Health Care, Model Deployment, Health Informatics, Data Mining, Managed Care, Model Evaluation, Responsible AI, Applied Machine Learning, Machine Learning, Artificial Intelligence
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Microsoft PowerPoint, Presentations, Multimedia, Verbal Communication Skills, Photo Editing, Productivity Software, Microsoft Office, Technical Communication, Editing, Social Media, Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Crisis Management, Business Ethics, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Stakeholder Communications, Business Communication, Communication, Diversity and Inclusion, Risk Management, Leadership and Management, Social Media Strategy, Business Strategy, Marketing
Beginner · Course · 1 - 3 Months