• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • M

    Macquarie University

    Excel Power Tools for Data Analysis

    Skills you'll gain: Power BI, Microsoft Excel, Data Presentation, Data Sharing, Data Integration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft Power Platform Fundamentals PL-900 Exam Prep

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Data Visualization, Power Apps Component Framework, Business Intelligence, Business Process Automation, Application Development, Data Integration, Performance Analysis, Application Design, Automation, Data Security, Business Process, Computing Platforms, Microsoft Teams, Data Analysis Software, Data Modeling

    4.3
    Rating, 4.3 out of 5 stars
    ·
    281 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    Universiteit Leiden

    Political Economy of Institutions and Development

    Skills you'll gain: Political Sciences, International Relations, Sustainable Development, Socioeconomics, Economic Development, Governance, Policty Analysis, Research, and Development, Economics, Global Marketing, Cultural Diversity, Sociology, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    391 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Introdução ao Big Data

    Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Unstructured Data, Analytics, Real Time Data, Cloud Computing, Data Storage, Data Science, Marketing Analytics, Fraud detection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Wharton Business Foundations Capstone

    Skills you'll gain: Peer Review, Project Design, Business, Analysis, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Competitive Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Report Writing, Finance, Financial Accounting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    416 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Crisis Management, Marketing and Public Relations, Marketing Communications, Media and Communications, Corporate Communications, Communication Strategies, Corporate Sustainability, Social Media, Target Audience, Journalism, Media Strategy, Content Performance Analysis, Writing, Branding, Brand Management, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    776 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IBM

    ETL and Data Pipelines with Shell, Airflow and Kafka

    Skills you'll gain: Data Pipelines, Apache Kafka, Apache Airflow, Extract, Transform, Load, Data Processing, Data Warehousing, Data Integration, Data Migration, Data Quality, Data Storage Technologies, Web Scraping, Data Transformation, Real Time Data, Data Mart, Performance Tuning, Scalability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    449 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Amazon Web Services

    Architecting Solutions on AWS

    Skills you'll gain: Serverless Computing, AWS Identity and Access Management (IAM), Event-Driven Programming, Solution Architecture, Cloud Computing Architecture, Amazon Web Services, Software Architecture, API Gateway, Hybrid Cloud Computing, Cloud Management, Multi-Tenant Cloud Environments, Performance Tuning, Amazon DynamoDB, Amazon S3, Cloud Security, AWS Kinesis, Data Analysis, Containerization, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    567 reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Advanced Statistics for Data Science

    Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Regression Analysis, Bayesian Statistics, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistical Methods, Statistical Modeling, Linear Algebra, Probability, Probability Distribution, R Programming, Biostatistics, Data Science, Statistics, Mathematical Modeling, Data Analysis, Data Modeling, Applied Mathematics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    790 reviews

    Advanced · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    The Structured Query Language (SQL)

    Skills you'll gain: SQL, Database Systems, Database Theory, Database Management, Query Languages, Database Design, Relational Databases, Database Administration, Database Application, Data Access, Data Science, Data Analysis, Data Manipulation, Data Modeling, Data Integrity

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Industrial IoT Markets and Security

    Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Wireless Networks, General Networking, Cybersecurity, IBM Cloud, Cloud Platforms, Cryptography, Automation, Emerging Technologies, Software-Defined Networking, Market Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    624 reviews

    Intermediate · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    306 reviews

    Intermediate · Specialization · 3 - 6 Months

1…157158159…460

In summary, here are 10 of our most popular marketing analytics courses

  • Excel Power Tools for Data Analysis: Macquarie University
  • Microsoft Power Platform Fundamentals PL-900 Exam Prep: Microsoft
  • Political Economy of Institutions and Development: Universiteit Leiden
  • Introdução ao Big Data : Fundação Instituto de Administração
  • Wharton Business Foundations Capstone: University of Pennsylvania
  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • ETL and Data Pipelines with Shell, Airflow and Kafka: IBM
  • Architecting Solutions on AWS: Amazon Web Services
  • Advanced Statistics for Data Science: Johns Hopkins University
  • The Structured Query Language (SQL): University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok