Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.
University of Pennsylvania
Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: DevOps, Agile Methodology, Cloud-Native Computing, CI/CD, Test Driven Development (TDD), Scrum (Software Development), Behavior-Driven Development, Performance Metric, Accountability, Team Oriented, Culture Transformation, Microservices, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months
University of California, Davis
Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Social Media Strategy, Brand Marketing, Digital Media Strategy, Writing, Marketing Analytics, Search Engine Optimization, Business-To-Consumer, B2B Sales, Auditing
Intermediate · Course · 1 - 4 Weeks

Copenhagen Business School
Skills you'll gain: Consumer Behaviour, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Research Design, Data Collection, Psychology
Beginner · Course · 1 - 3 Months

Skills you'll gain: Tenacity, Persistence, Personal Attributes, Persona Development, Personal Development, Human Development, Self-Awareness, Case Studies, Resilience, Empathy & Emotional Intelligence, Overcoming Obstacles, Growth Mindedness, Lifelong Learning, Psychology, Psychological Evaluations, Applied Behavior Analysis, Cognitive flexibility, Social Sciences, Emotional Intelligence, Cultural Diversity
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Marketing Analytics, Case Studies, Web Analytics, Analytics, Business Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing Planning, Marketing, Online Advertising, MarTech, Consumer Behaviour, Data Collection, Fraud detection, Information Privacy
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Tax, Market Analysis, International Relations, Operating Cost, Policy Analysis, Consumer Behaviour, Decision Making
Beginner · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Sustainable Business, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Branding, Market Analysis, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing Channel
Mixed · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Student-Centred Learning, Psychology, Human Learning, Learning Theory, Creativity, Human Development, Behavior Management, Neurology, Formal Learning, Self-Awareness, Applied Behavior Analysis, Education and Training, Student Engagement, Culture, Molecular Biology, Anatomy, Cognitive Behavioral Therapy, Computational Thinking, Systems Thinking, Case Studies
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Food Quality Assurance And Control, Laboratory Experience, Food and Beverage, Consumer Behaviour, Scientific Methods, Systems Of Measurement, Case Studies, Quality Assurance, Physiology, Research Design, Science and Research, Statistical Analysis, Nutrition and Diet, Target Market, Human Factors, Anatomy, Product Development
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Entrepreneurship, Business Modeling, Promotional Strategies, Business Strategy, Entrepreneurial Finance, Content Creation, Innovation, Digital Transformation, Consumer Behaviour, Marketing Budgets, Business Economics, Intellectual Property
Beginner · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: New Product Development, Design Thinking, Innovation, Product Design, Consumer Behaviour, Ideation, User Research, Market Opportunities, Product Improvement, Needs Assessment, Solution Design, Commercialization, Market Trend, Emerging Technologies
Mixed · Course · 1 - 3 Months