Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of Illinois Urbana-Champaign
Skills you'll gain: Creative Thinking, Creativity, Data Presentation, Business Ethics, Business Analytics, Ideation, Data Literacy, Creative Problem-Solving, Leadership and Management, Business Analysis, Business Leadership, Brainstorming, Business Strategy, Organizational Leadership, Ethical Standards And Conduct, Decision Making, Emotional Intelligence, Cultural Sensitivity, Cultural Diversity, Brand Management
★ 4.7 (477) · Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Teamwork, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Interpersonal Communications, Intercultural Competence, Communication, Target Audience, Oral Expression, Leadership Studies, Team Collaboration, Strategic Thinking
★ 4.8 (84) · Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Media and Communications, Digital Media Strategy, Social Media Campaigns, Online Advertising, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Digital Marketing Campaigns, Digital Communications, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Strategic Communication, Communication
★ 4.7 (6) · Mixed · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Model Context Protocol, Generative AI Agents, Agentic Workflows, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation
★ 4.3 (27) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Brand Marketing, Branding, Brand Strategy, Brand Awareness, Creative Design, Visual Storytelling, Target Audience, Brand Management, User Feedback, Customer Insights, Storytelling, Growth Strategies, Marketing, Driving engagement, Market Research, Target Market, Promotional Strategies, Social Media, Customer Analysis, Digital Marketing
★ 4.6 (18) · Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Interviewing Skills, Negotiation, Telephone Skills, Price Negotiation, Tactfulness, Personal Attributes, Recruitment, Communication, Verbal Communication Skills, Oral Expression, Communication Strategies, Personal Integrity, Professionalism, Storytelling, Strategic Communication, Problem Solving, Self-Awareness
★ 4.7 (148) · Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Leadership Studies, Marketing Strategies, Marketing, Leadership, Leadership Development, Organizational Leadership, Business Modeling, Marketing Strategy and Techniques, Brand Marketing, Customer Analysis, Strategic Planning, Strategic Thinking, Organizational Strategy, Corporate Strategy, Financial Analysis
★ 4.7 (74) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: User Research, UI/UX Research, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Experience, UI/UX Strategy, User Centered Design, Responsive Web Design, UI Components, Figma (Design Software), Wireframing, Responsible AI, Prototyping, Persona (User Experience), Usability Testing, Experience Design, Human Centered Design, Ideation, Brainstorming, Animations
★ 4.5 (91) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting, Artificial Intelligence
★ 4.1 (39) · Intermediate · Specialization · 1 - 3 Months

Yonsei University
Skills you'll gain: Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Artificial Neural Networks, Convolutional Neural Networks, Machine Learning Methods, Recurrent Neural Networks (RNNs), Technology Strategies, Business Strategy, Machine Learning Software, Business Modeling, Business Strategies, Artificial Intelligence, Machine Learning, Company, Product, and Service Knowledge, Unsupervised Learning
★ 4.4 (687) · Beginner · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Supply Chain Management, Supply Chain, Supply Chain Systems, Business Technologies, Cash Flows, Logistics, Business Metrics, Logistics Management, Financial Statement Analysis, Working Capital, Financial Analysis, Financial Statements, Emerging Technologies, Information Systems
★ 4.7 (498) · Intermediate · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supplier Relationship Management, Supplier Performance Management, Request for Proposal, Vendor Relationship Management, Supply Management, Strategic Partnership, Bidding, Plan Execution, Competitive Analysis, Case Studies
★ 4.7 (312) · Beginner · Course · 1 - 4 Weeks