Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of Illinois Urbana-Champaign
Skills you'll gain: Management Accounting, Performance Measurement, Cost Accounting, Variance Analysis, Budgeting, Accounting, Capital Budgeting, Financial Accounting, Organizational Strategy, Key Performance Indicators (KPIs), Financial Analysis, Return On Investment, Cash Flows, Decision Making
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Market Analysis, Advertising Campaigns, Marketing Strategies, Performance Reporting, Return On Investment, Performance Measurement, Data Visualization Software, Data Ethics, Marketing Channel, Smart Goals, Key Performance Indicators (KPIs), Cross-Channel Marketing, Data Access, Data Quality
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Intellectual Property, Commercial Laws, Risk Management, Business Risk Management, Entrepreneurship, Entrepreneurial Finance, Vendor Contracts, Legal Risk, Law, Regulation, and Compliance, Contract Negotiation, Contract Management, Contract Review, Business, Labor Law, Business Management, New Business Development, Business Strategy, Innovation, Regulation and Legal Compliance, Legal Strategy
Beginner · Specialization · 3 - 6 Months

Rutgers the State University of New Jersey
Skills you'll gain: Supply Chain Management, Supply Chain Systems, Cash Flows, Business Metrics, Logistics Management, Inventory Management System, Working Capital, Project Implementation, Financial Analysis, Financial Statements, Emerging Technologies
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Employee Engagement, Team Management, Case Studies, Organizational Strategy, Growth Strategies, Leadership Development, Entrepreneurship, Business Development, Human Resources Management and Planning, Business Strategy, Organizational Leadership, Business Leadership, Planning, Innovation, Business Intelligence
Mixed · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Succession Planning, Innovation, Business Modeling, Value Propositions, Governance, Entrepreneurship, Lean Methodologies, Leadership and Management, Leadership, Business Leadership, Corporate Strategy, New Product Development, Ideation, Strategic Leadership, Business Strategy, Sales Presentations, Leadership Development, New Business Development, Talent Management, Business Planning
Advanced · Specialization · 3 - 6 Months

Advancing Women in Tech
Skills you'll gain: Product Roadmaps, Product Management, Customer Retention, Financial Analysis, Product Development, Product Lifecycle Management, Product Strategy, Innovation, Revenue Management, Financial Statements, Agile Methodology, Customer experience strategy (CX), Key Performance Indicators (KPIs), Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: International Relations, Public Policies, Policty Analysis, Research, and Development, Policy Development, Public Affairs, Strategic Planning, Diplomacy, Economic Development, Community Development, Legal Research, Advocacy, Governance, Sustainable Development, Professional Networking, Case Studies
Intermediate · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Responsible AI, A/B Testing, Design Thinking, Ideation, Generative AI, AI Product Strategy, UI/UX Research, Brainstorming, Data Ethics, Experience Design, Innovation, User Research, Data Storytelling, Data Analysis, AI Enablement, Artificial Intelligence, Prompt Engineering, Critical Thinking, Business Consulting, Problem Solving
Beginner · Specialization · 1 - 3 Months

Harvard Business Review
Skills you'll gain: Financial Statements, Generative AI, Critical Thinking, Plan Execution, Financial Acumen, Business Acumen, Prompt Engineering, Financial Management, Budgeting, Strategic Decision-Making, Responsible AI, Financial Data, Data-Driven Decision-Making, Financial Analysis, Performance Measurement, Strategic Leadership, Business Strategy, Income Statement, Business Modeling, Digital Transformation
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Generative AI, AI Product Strategy, Leadership and Management, AI Enablement, Business Leadership, Prompt Engineering, Content Creation, Business Transformation, New Business Development, Responsible AI
Beginner · Course · 1 - 4 Weeks