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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • W

    Wesleyan University

    Data Management and Visualization

    Skills you'll gain: Descriptive Statistics, Data Manipulation, Data Presentation, Data Management, Data Literacy, Graphing, SAS (Software), Peer Review, Data Analysis, Statistics, Research Reports, Exploratory Data Analysis, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    944 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Managing Innovation Initiatives

    Skills you'll gain: Innovation, New Product Development, Organizational Strategy, Strategic Leadership, Strategic Thinking, Organizational Change, Technology Strategies, Product Management, Entrepreneurship, Team Leadership, Business Strategy, Virtual Teams, Cross-Functional Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    728 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Houston

    Math behind Moneyball

    Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Performance Analysis, Advanced Analytics, Data-Driven Decision-Making, Analytics, Data Analysis Software, Business Mathematics, Forecasting, Probability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    97 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Davis

    Data Visualization with Tableau Project

    Skills you'll gain: Dashboard, Tableau Software, Data Visualization, Data Storytelling, Interactive Data Visualization, Data Presentation, Data Visualization Software, Design Elements And Principles, Exploratory Data Analysis, Proposal Development, Data Analysis, Data Literacy, Data Cleansing, Data Preprocessing, Data Quality, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    ·
    586 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك

    Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Drive Engagement, Social Media Management, Social Media Campaigns, Marketing, Content Marketing, Customer Communications Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    112 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Arizona State University

    Design of Experiments

    Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Regression Analysis, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Modeling, Statistical Hypothesis Testing, Design Strategies, Sampling (Statistics), Probability & Statistics, Mathematical Modeling, Analysis, Model Evaluation, Data Transformation, Descriptive Statistics, Probability Distribution, Variance Analysis, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    381 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    INSEAD

    Blockchain and Business

    Skills you'll gain: Intellectual Property, Blockchain, Business Transformation, Business Leadership, Governance, Strategic Leadership, FinTech, Technology Strategies, Corporate Sustainability, Business, Business Modeling, Business Strategy, Emerging Technologies, New Business Development, Innovation, Organizational Structure, Cyber Governance, Business Technologies, Data Governance, Executive Presence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    426 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    M

    Microsoft

    Microsoft Power BI Developer and Architect

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Data Modeling, Interactive Data Visualization, Azure Synapse Analytics, Database Design, Enterprise Architecture, Business Reporting, Microsoft Azure, Business Intelligence, Enterprise Security, Data Lakes, Data Governance, Solution Architecture, Data Management, Performance Analysis, Analytics, Governance, Regulation and Legal Compliance, Automation

    Intermediate · Professional Certificate · 3 - 6 Months

  • U

    University of Colorado System

    Business Intelligence Concepts, Tools, and Applications

    Skills you'll gain: Business Intelligence, Decision Support Systems, Data Visualization, Performance Measurement, Data Warehousing, Operational Performance Management, MicroStrategy, Business Analytics, Dashboard, Key Performance Indicators (KPIs), Competitive Intelligence, Performance Analysis, Data Mart, Business Strategies, Business Reporting, Ad Hoc Analysis, Data Analysis, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    650 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica de Chile

    Transferencia tecnológica: De la investigación al mercado.

    Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, Technical Management, New Product Development, Innovation, Entrepreneurship, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    740 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Introducción a la estrategia

    Skills you'll gain: Organizational Strategy, Governance, Stakeholder Analysis, Corporate Strategy, Business Planning, Business Strategy, Organizational Structure, Strategic Thinking, Business Administration, Environmental Social And Corporate Governance (ESG), Strategic Decision-Making, Competitive Analysis, Entrepreneurship, New Business Development, Market Analysis, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    547 reviews

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    IoT Enabled Farming

    Skills you'll gain: Internet Of Things, Advanced Analytics, Big Data, Data Management, Wireless Networks, Predictive Analytics, Applied Machine Learning, Environmental Monitoring, Geospatial Information and Technology, Machine Controls, Sustainable Technologies, Real Time Data, Automation, Data Analysis, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    259 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Management and Visualization: Wesleyan University
  • Strategic Innovation: Managing Innovation Initiatives: University of Illinois Urbana-Champaign
  • Math behind Moneyball: University of Houston
  • Data Visualization with Tableau Project: University of California, Davis
  • التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك: Coursera
  • Design of Experiments: Arizona State University
  • Blockchain and Business: INSEAD
  • Microsoft Power BI Developer and Architect: Microsoft
  • Business Intelligence Concepts, Tools, and Applications: University of Colorado System
  • Transferencia tecnológica: De la investigación al mercado.: Pontificia Universidad Católica de Chile

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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