Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
Stanford University
Skills you'll gain: Organizational Structure, Social Network Analysis, Organizational Strategy, Decision Making, Organizational Change, Organizational Effectiveness, Professional Networking, Leadership Studies, Business, Culture, Sociology, Analysis, Resource Management, Learning Theory
Beginner · Course · 1 - 3 Months

ESCP Business School
Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Social Determinants Of Health, Community Health, Health Equity, Behavioral Economics, Health Administration, Consumer Behaviour, Business Modeling, Artificial Intelligence
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Advertising, Driving engagement, Social Media Marketing, Social Media, Campaign Management, Target Audience
Beginner · Guided Project · Less Than 2 Hours

University of Virginia Darden School Foundation
Skills you'll gain: Design Thinking, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Customer Relationship Management, Data Ethics, AI Enablement, Business Strategy, Change Management, Responsible AI, Generative AI, Information Privacy, Business Ethics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Predictive Analytics, Data Presentation, Responsible AI, Predictive Modeling, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Data Visualization, Decision Making, Artificial Intelligence and Machine Learning (AI/ML), Scikit Learn (Machine Learning Library), Business Marketing, Natural Language Processing, Text Mining, Python Programming, Reinforcement Learning, Data Security, Network Analysis, Security Awareness
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Diversity and Inclusion, Organizational Leadership, Data Storytelling, Leadership, Leadership Development, Leadership and Management, Strategic Leadership, Team Management, Performance Review, People Management, Team Building, Workplace inclusivity, User Experience Design, Systems Thinking, Design Reviews, Influencing, Recruitment, Design, Talent Recruitment, UI/UX Strategy
Intermediate · Course · 3 - 6 Months

Coursera
Skills you'll gain: Facebook, Web Analytics, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media, E-Commerce, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: File I/O, Data Import/Export, Python Programming, Functional Design, Programming Principles, Data Structures, Debugging
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Media Relations, Marketing, Business Management, Financial Management, Public Relations, Business Strategy, Event Management, Governance, Organizational Structure, Finance, Advertising Sales, Economics
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Goal Setting, Team Motivation, Visionary, Smart Goals, Team Performance Management, Verbal Communication Skills, Employee Engagement, Constructive Feedback, Employee Performance Management, Communication, Drive Engagement, Leadership, Cultural Diversity, Leadership Development, People Development, Influencing, Non-Verbal Communication, Compensation Strategy, Industrial and Organizational Psychology
Beginner · Course · 1 - 3 Months

Skills you'll gain: Malware Protection, Identity and Access Management, Incident Response, Cybersecurity, Computer Security Incident Management, Network Security, Threat Management, Threat Detection, Cyber Attacks, Authentications, Distributed Denial-Of-Service (DDoS) Attacks, Security Awareness, Digital Forensics, Security Controls, Multi-Factor Authentication, Human Factors (Security)
Beginner · Course · 1 - 3 Months