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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Content Marketing Using Generative AI

    Skills you'll gain: Large Language Modeling, Customer Insights, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Persona Development

    4
    Rating, 4 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Requirements Elicitation: Artifact and Stakeholder Analysis

    Skills you'll gain: Requirements Elicitation, Requirements Analysis, Mockups, Interviewing Skills, Storyboarding, Business Requirements, Prototyping, User Requirements Documents, User Research, Stakeholder Analysis, Information Architecture, Prioritization

    4.5
    Rating, 4.5 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Speaking and Presenting: Pitches and Persuasion

    Skills you'll gain: Storytelling, Persuasive Communication, Public Speaking, Non-Verbal Communication, Verbal Communication Skills, Cognitive flexibility, Ingenuity, Communication, Creativity, Optimism, Problem Solving, Resilience, Research, Self-Awareness

    4.6
    Rating, 4.6 out of 5 stars
    ·
    94 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Trade, Immigration and Exchange Rates in a Globalized World

    Skills you'll gain: International Finance, Economics, International Relations, Economic Development, Global Marketing, Financial Trading, Socioeconomics, World History, Supply And Demand, Political Sciences, Trend Analysis, Risk Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    300 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    經濟學概論:誘因與市場(Introduction to Economics: Incentive and Markets)

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Business Economics, Socioeconomics, Market Data, Tax, Public Policies, Policy Analysis, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    248 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Interviewing Methods

    Skills you'll gain: Qualitative Research, Interviewing Skills, Research Methodologies, Case Studies, Data Collection, Research, Analytical Skills, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Polytechnique

    Seismology to Earthquake Engineering

    Skills you'll gain: Vibrations, Structural Engineering, Structural Analysis, Engineering Analysis, Civil Engineering, Engineering, Engineering Calculations, Hazard Analysis, Mechanics, Physical Science, Simulation and Simulation Software, Mathematical Modeling, Experimentation, Laboratory Testing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Sales Management Final Project

    Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales Process, Strategic Marketing, Sales Development, Business Strategies, Business Analysis, Competitive Analysis, Market Analysis, Peer Review

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Agile Project: Product Prototype Touchpoint Analysis in Miro

    Skills you'll gain: Agile Product Development, Wireframing, Product Roadmaps, Customer experience strategy (CX), Agile Project Management, Persona Development, User Experience, Product Requirements, User Story, Product Development, User Research, Product Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    92 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Chemerinsky on Constitutional Law - The Structure of Government

    Skills you'll gain: Social Studies, Political Sciences, Case Law, Legal Research, Public Policies, Governance, World History

    4.8
    Rating, 4.8 out of 5 stars
    ·
    97 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tsinghua University

    General Academic English

    Skills you'll gain: Liberal Arts, Social Sciences, Economics, Psychology, Research, Business Management, Environmental Issue, Writing, Engineering, Scientific, and Technical Instruments, Vocabulary

    4.1
    Rating, 4.1 out of 5 stars
    ·
    104 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Innovation & Entrepreneurship Mindset

    Skills you'll gain: Innovation, Strategic Decision-Making, Competitive Analysis, Ideation, Entrepreneurship, Organizational Strategy, Business Strategy, Plan Execution, Strategic Thinking, Project Risk Management, Sustainable Business, Corporate Strategy, Risk Management, Value Propositions, New Product Development, Presentations, Business Management, Business Strategies, Entrepreneurial Finance, Business Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    91 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
  • Requirements Elicitation: Artifact and Stakeholder Analysis: University of Colorado System
  • Speaking and Presenting: Pitches and Persuasion: University of Michigan
  • Trade, Immigration and Exchange Rates in a Globalized World: IE Business School
  • 經濟學概論:誘因與市場(Introduction to Economics: Incentive and Markets): National Taiwan University
  • Interviewing Methods: American Psychological Association
  • Seismology to Earthquake Engineering: École Polytechnique
  • Strategic Sales Management Final Project: Fundação Instituto de Administração
  • Agile Project: Product Prototype Touchpoint Analysis in Miro: Coursera
  • Chemerinsky on Constitutional Law - The Structure of Government: University of California, Irvine

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Social Media Marketing (9)
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