Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Persona Development
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Requirements Elicitation, Requirements Analysis, Mockups, Interviewing Skills, Storyboarding, Business Requirements, Prototyping, User Requirements Documents, User Research, Stakeholder Analysis, Information Architecture, Prioritization
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Storytelling, Persuasive Communication, Public Speaking, Non-Verbal Communication, Verbal Communication Skills, Cognitive flexibility, Ingenuity, Communication, Creativity, Optimism, Problem Solving, Resilience, Research, Self-Awareness
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: International Finance, Economics, International Relations, Economic Development, Global Marketing, Financial Trading, Socioeconomics, World History, Supply And Demand, Political Sciences, Trend Analysis, Risk Analysis
Beginner · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Business Economics, Socioeconomics, Market Data, Tax, Public Policies, Policy Analysis, Decision Making
Mixed · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Qualitative Research, Interviewing Skills, Research Methodologies, Case Studies, Data Collection, Research, Analytical Skills, Psychology
Beginner · Course · 1 - 3 Months

École Polytechnique
Skills you'll gain: Vibrations, Structural Engineering, Structural Analysis, Engineering Analysis, Civil Engineering, Engineering, Engineering Calculations, Hazard Analysis, Mechanics, Physical Science, Simulation and Simulation Software, Mathematical Modeling, Experimentation, Laboratory Testing
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales Process, Strategic Marketing, Sales Development, Business Strategies, Business Analysis, Competitive Analysis, Market Analysis, Peer Review
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Agile Product Development, Wireframing, Product Roadmaps, Customer experience strategy (CX), Agile Project Management, Persona Development, User Experience, Product Requirements, User Story, Product Development, User Research, Product Strategy
Intermediate · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Social Studies, Political Sciences, Case Law, Legal Research, Public Policies, Governance, World History
Beginner · Course · 1 - 3 Months

Tsinghua University
Skills you'll gain: Liberal Arts, Social Sciences, Economics, Psychology, Research, Business Management, Environmental Issue, Writing, Engineering, Scientific, and Technical Instruments, Vocabulary
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Innovation, Strategic Decision-Making, Competitive Analysis, Ideation, Entrepreneurship, Organizational Strategy, Business Strategy, Plan Execution, Strategic Thinking, Project Risk Management, Sustainable Business, Corporate Strategy, Risk Management, Value Propositions, New Product Development, Presentations, Business Management, Business Strategies, Entrepreneurial Finance, Business Risk Management
Beginner · Specialization · 3 - 6 Months