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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media

    4.8
    Rating, 4.8 out of 5 stars
    ·
    154 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Data Visualization with R

    Skills you'll gain: Ggplot2, Data Visualization Software, Data Visualization, Statistical Visualization, Rmarkdown, Shiny (R Package), Dashboard, Leaflet (Software), Interactive Data Visualization, R Programming, Scatter Plots, Box Plots, Spatial Data Analysis, Histogram, Data Science, Data Analysis, User Interface (UI), UI Components

    4.6
    Rating, 4.6 out of 5 stars
    ·
    270 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Fundamentos de estadística aplicada

    Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Regression Analysis, Data Analysis, Sampling (Statistics), Statistical Methods, Statistical Analysis, Probability & Statistics, Statistical Inference, Estimation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    144 reviews

    Intermediate · Course · 1 - 3 Months

  • L

    L&T EduTech

    Building Smarter: BIM in Practice

    Skills you'll gain: Autodesk Revit, Design Reviews, Building Information Modeling, Visualization (Computer Graphics), Construction Management, Augmented and Virtual Reality (AR/VR), Construction, Construction Engineering, Commercial Construction, Engineering Analysis, Construction Estimating, Emerging Technologies, Civil and Architectural Engineering, Architectural Engineering, Drafting and Engineering Design, Coordination, Computer-Aided Design, Structural Engineering, As-Built Drawings, Engineering Documentation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    151 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Michigan

    Intermediate PostgreSQL

    Skills you'll gain: Stored Procedure, PostgreSQL, SQL, Database Management, Database Design, Relational Databases, Query Languages, Data Manipulation, Data Import/Export, Data Integrity, Text Mining, Transaction Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    338 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universitat Autònoma de Barcelona

    Patrocinio Deportivo

    Skills you'll gain: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    419 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University at Buffalo

    Advanced Manufacturing Process Analysis

    Skills you'll gain: Anomaly Detection, Production Process, Manufacturing Processes, Data Collection, Data Storage, Manufacturing Operations, Systems Engineering, Digital Transformation, Data Preprocessing, Big Data, Computing Platforms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    User Experience: Research & Prototyping

    Skills you'll gain: Design Research, User Experience Design, User Research, Prototyping, User Centered Design, Persona (User Experience), Interaction Design, Usability Testing, Research Methodologies, Innovation, Creativity, Storyboarding, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    906 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Innovations in Investment Technology: Artificial Intelligence

    Skills you'll gain: Investment Management, Wealth Management, Asset Management, Investments, FinTech, Financial Trading, Portfolio Management, Artificial Intelligence, Big Data, Financial Market, Artificial Neural Networks, Automation, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    420 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery for Data Analysts

    Skills you'll gain: Looker (Software), Big Data, SQL, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Cleansing, Data Analysis, Data Visualization Software, Google Sheets, Google Cloud Platform, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    77 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Data Analysis Using Python

    Skills you'll gain: Matplotlib, Data Analysis, Pandas (Python Package), Data Visualization, Data Science, Data Cleansing, Pivot Tables And Charts, Data Visualization Software, Data Preprocessing, Data Manipulation, Scatter Plots, NumPy, Exploratory Data Analysis, Jupyter, Data Import/Export, Histogram, Python Programming, Data Structures, Programming Principles

    4.5
    Rating, 4.5 out of 5 stars
    ·
    430 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Data Literacy

    Skills you'll gain: Survey Creation, Data Literacy, Data Visualization, Data Analysis, Peer Review, Research Design, Statistics, Sampling (Statistics), Regression Analysis, Descriptive Statistics, Research, Probability, Quantitative Research, Analytics, Probability Distribution, Analysis, Logistic Regression, Report Writing, Correlation Analysis, Statistical Hypothesis Testing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    266 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Voice of the Customer (VoC): Enhancing Experiences : Coursera
  • Data Visualization with R: IBM
  • Fundamentos de estadística aplicada: Universidad de los Andes
  • Building Smarter: BIM in Practice: L&T EduTech
  • Intermediate PostgreSQL: University of Michigan
  • Patrocinio Deportivo: Universitat Autònoma de Barcelona
  • Advanced Manufacturing Process Analysis: University at Buffalo
  • User Experience: Research & Prototyping: University of California San Diego
  • Innovations in Investment Technology: Artificial Intelligence: University of Michigan
  • BigQuery for Data Analysts: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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