Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

McMaster University
Skills you'll gain: Experimentation, Data Visualization, Predictive Modeling, Pareto Chart, Process Improvement and Optimization, Simulation and Simulation Software, Process Optimization, Statistical Software, R Programming, Data Analysis, Statistical Analysis, R (Software), Case Studies
Intermediate · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Product Lifecycle Management, Innovation, Global Marketing, Business Strategy, New Product Development, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Strategic Thinking, Risk Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Reconciliation, Accounting Records, Bookkeeping, Financial Reporting, Financial Controls, Accounting, Financial Data, Compliance Management, Financial Statements, Internal Communications, Verbal Communication Skills, Internal Controls, Automation
Beginner · Course · 1 - 4 Weeks

IIMA - IIM Ahmedabad
Skills you'll gain: Supply Chain Management, Supply Chain Planning, Supply Chain, Supply Chain Systems, Transportation Management, Digital Transformation, Transportation Operations, Logistics Management, Logistics, Business Technologies, Inventory and Warehousing, Business Analytics, Data-Driven Decision-Making, Order Fulfillment, Warehouse Management, Warehouse Operations, Operational Efficiency, Process Optimization, Strategic Thinking, Customer experience improvement
Intermediate · Course · 1 - 3 Months

Multiple educators
Skills you'll gain: Data Storytelling, Storytelling, Design Thinking, Business Strategy, Business Modeling, Business Solutions, Marketing Communications, Data Visualization, Brand Strategy, Project Portfolio Management, Business Planning, Growth Strategies, Technology Strategies, Business Process, Digital Transformation, Risk Management, Innovation, Strategic Communication, Presentations, Strategic Thinking
Intermediate · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, Corporate Strategy, New Business Development, Value Propositions, Business Strategy, Competitive Analysis, Strategic Decision-Making, Market Analysis
Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Regression Analysis, Data Visualization, Business Mathematics, Descriptive Statistics, Microsoft Excel, Statistics, Business Analytics, Excel Formulas, Statistical Analysis, Algebra, Calculus, Arithmetic, Business
Beginner · Course · 1 - 3 Months

Skills you'll gain: Model Deployment, Applied Machine Learning, Predictive Modeling, Microsoft Azure, No-Code Development, Machine Learning, Data Preprocessing, Cloud Deployment, Feature Engineering, Model Evaluation, Data Science, Data Analysis, Classification Algorithms
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Blockchain, Digital Assets, Financial Inclusion, Supply Chain, Governance, Supply Chain Management, Business Transformation, FinTech, Business Analysis, Market Opportunities, Competitive Analysis, Interoperability, Business Leadership, Strategic Partnership, Emerging Technologies, Strategic Leadership, Stakeholder Analysis, Market Analysis, Case Studies, Leadership
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Oral Expression, Public Speaking, Verbal Communication Skills, Communication, Multimedia
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Storytelling, Content Creation, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Marketing Materials
Beginner · Guided Project · Less Than 2 Hours
IE Business School
Skills you'll gain: Economics, Financial Policy, Economic Development, Trend Analysis, Global Marketing, Business Economics, International Relations, Analysis, Socioeconomics, Business Risk Management, Public Policies, Business Strategies, World History, Investments
Intermediate · Course · 1 - 3 Months