• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • G

    Goldman Sachs

    Fundamentals of Leadership, with Goldman Sachs 10,000 Women

    Skills you'll gain: Professional Development, Leadership, Organizational Development, Business Planning, Auditing, Strategic Planning

    ★ 4.7 (734) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • M

    Microsoft

    Microsoft Advanced Analytics Techniques with Generative AI

    Skills you'll gain: Logistic Regression, Web Scraping, Prompt Engineering, Rmarkdown, Regression Analysis, Responsible AI, Leaflet (Software), Generative AI, Statistical Modeling, Statistics, Statistical Analysis, Data Ethics, Applied Machine Learning, Root Cause Analysis, AI Product Strategy, AI Enablement, AI Integrations, AI Personalization, AI Orchestration, AI Workflows

    ★ 4.6 (87) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    Generative AI for Business

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, AI Enablement, AI Product Strategy, Generative AI, Responsible AI, Email Automation, Generative AI Agents, AI Personalization, Business Marketing, Microsoft Copilot, Personalized Campaigns, Data-Driven Decision-Making, Customer experience strategy (CX), Business Logic, Business Strategy, AI Workflows, Business, Business Process Improvement, Business Software

    ★ 5 (8) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    How to Set a Budget and Schedule for Your Facebook Ads

    Skills you'll gain: Meta Ads Manager, Facebook, Marketing Budgets, Paid media, Content Scheduling, Social Media Strategy, Social Media Management, Social Media Marketing, Advertising Campaigns, Social Media, Online Advertising, Budget Management, Budgeting, Advertising, Business Strategy

    ★ 4.4 (12) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • D

    Duke University

    Agile Approaches for Modern Leadership

    Skills you'll gain: Culture Transformation, Strategic Thinking, Team Building, Team Leadership, Strategic Leadership, Organizational Change, Collaboration, Team Management, Organizational Strategy, Team Performance Management, Organizational Leadership, Strategic Decision-Making, Agile Methodology, Leadership, Business Transformation, Complex Problem Solving, Leadership Development, Innovation, Corporate Strategy, Change Management

    ★ 4.6 (151) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك

    Skills you'll gain: Facebook, Customer Analysis, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising Campaigns, Driving engagement, Advertising, Social Media, Social Media Management, Web Presence, Social Media Campaigns, Content Creation, Content Marketing, Customer Communications Management, Email Automation

    ★ 4.5 (113) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Washington

    Business English: Capstone Project

    Skills you'll gain: Oral Expression, Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Communication, Public Speaking, Business Planning, Marketing, English Language, Marketing Strategy and Techniques, Vocabulary, Company, Product, and Service Knowledge

    ★ 4.7 (199) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Blueprint to Brilliance Through Interior Design

    Skills you'll gain: Design Strategies, Design, Layout Design, Design Elements And Principles, Project Management, Aesthetics, Innovation

    ★ 4.4 (172) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Microsoft

    Applications of Copilot in the Workplace

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Personalized Campaigns, Sales Enablement, Marketing Automation, Marketing Operations, Customer experience improvement, Generative AI, Business Process Automation, Data-Driven Marketing, Campaign Management, AI Security, Sales Process, Sales Strategy, Customer Service, Business Metrics, AI Personalization, Customer Support, AI Integrations, Critical Thinking

    ★ 4.5 (50) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidad Nacional Autónoma de México

    Introducción al mundo de las negociaciones

    Skills you'll gain: Negotiation, Overcoming Objections, Communication Strategies, Interpersonal Communications, Communication, Relationship Building, Conflict Management, International Relations, Business Ethics, Intercultural Competence, Ethical Standards And Conduct

    ★ 4.8 (763) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    AI For Business Productivity - 2026

    Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, B2B Sales, Vibe coding, Prompt Patterns, Data Ethics, Price Negotiation, Content Performance Analysis, Negotiation, LLM Application, ChatGPT, AI Personalization, Generative AI Agents, Video Production, Artificial Intelligence, Generative AI, Content Creation

    ★ 4.4 (40) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Diversity and Inclusion for HR Professionals

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Training, Diversity and Inclusion, Diversity Awareness, Workplace inclusivity, Intercultural Competence, Diversity Programs, Cultural Diversity, Human Resources, Human Resource Strategy, Employee Engagement, Decision Making, Leadership

    ★ 4.7 (243) · Beginner · Course · 1 - 4 Weeks

1…173174175…530

In summary, here are 10 of our most popular marketing strategy courses

  • Fundamentals of Leadership, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Microsoft Advanced Analytics Techniques with Generative AI: Microsoft
  • Generative AI for Business: SkillsBooster Academy
  • How to Set a Budget and Schedule for Your Facebook Ads: Coursera
  • Agile Approaches for Modern Leadership: Duke University
  • التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك: Coursera
  • Business English: Capstone Project: University of Washington
  • Blueprint to Brilliance Through Interior Design: Coursera
  • Applications of Copilot in the Workplace: Microsoft
  • Introducción al mundo de las negociaciones: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok