Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: PyTorch (Machine Learning Library), Large Language Modeling, Embeddings, Generative AI, Natural Language Processing, Generative Model Architectures, Transfer Learning, Model Optimization, Responsible AI, Data Ethics, Text Mining, Model Training, Artificial Neural Networks, Classification Algorithms, Model Evaluation, Feature Engineering
Intermediate · Course · 1 - 4 Weeks

STARWEAVER
Skills you'll gain: Responsible AI, Organizational Change, AI Product Strategy, Operational Efficiency, AI Enablement, Stakeholder Engagement, Technology Roadmaps, Change Management, Google Gemini, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Corporate Sustainability, Prompt Engineering, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication
Intermediate · Specialization · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Gemini, AI Security, Cloud Deployment, Google Cloud Platform, Kubernetes, Big Data, Software Development Life Cycle, Systems Development Life Cycle, Devops Tools, Cloud Development, Cloud Security, Development Testing, Virtual Networking, Application Deployment, Marketing Analytics, DevOps, Generative AI, Application Development, Security Engineering
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: R (Software), Data Import/Export, Package and Software Management, R Programming, Data Structures, Software Installation, Data Analysis Software, Data Analysis, Data Science
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Risk Analysis, Portfolio Risk, Google Sheets, Financial Analysis, Risk Management, Quantitative Research, Spreadsheet Software, Statistical Analysis, Statistical Methods, Statistics, Market Data, Probability & Statistics, Descriptive Analytics
Beginner · Guided Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: Operations Research, Mathematical Modeling, Business Modeling, Business Analytics, Analytics, Process Optimization, Data-Driven Decision-Making, Model Optimization, Microsoft Excel, Decision Making, Excel Formulas, Spreadsheet Software, Graphing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Enablement, AI Product Strategy, Decision Intelligence, Information Architecture, Strategic Decision-Making, AI Integrations, Solution Architecture, Enterprise Architecture, Data Strategy, Analysis, Data Architecture, Artificial Intelligence, Business Technologies, Analytics, Leadership, Innovation, Machine Learning, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Text Mining, Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, Unstructured Data, Analytics, Applied Machine Learning, Application Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Content Optimization, Google Gemini, Generative AI, Content Strategy, Gemini, Content Marketing, AI Workflows, ChatGPT, Google Analytics, Responsible AI, Content Creation, Data-Driven Marketing, AI literacy, Large Language Modeling, Automation, No-Code Development, Language Interpretation, Translation, and Studies
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Transformation, Power BI, Data Cleansing, Dashboard, Dashboard Creation, Data Visualization, Data Presentation, Data Import/Export, Data Integration, Data Visualization Software, Business Intelligence, Data Storytelling, Data Modeling
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Public Relations, Branding
Beginner · Course · 1 - 3 Months
Skills you'll gain: Model Evaluation, Classification And Regression Tree (CART), Data Ethics, Applied Machine Learning, Model Training, Unsupervised Learning, Convolutional Neural Networks, Random Forest Algorithm, Data Preprocessing, Data Analysis, Regression Analysis, Responsible AI, Recurrent Neural Networks (RNNs), Data Collection, Compliance Training, Regulatory Compliance, Test Tools, Learning Strategies, Test Planning, Goal Setting
Intermediate · Professional Certificate · 3 - 6 Months