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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Gen AI Foundational Models for NLP & Language Understanding

    Skills you'll gain: PyTorch (Machine Learning Library), Large Language Modeling, Embeddings, Generative AI, Natural Language Processing, Generative Model Architectures, Transfer Learning, Model Optimization, Responsible AI, Data Ethics, Text Mining, Model Training, Artificial Neural Networks, Classification Algorithms, Model Evaluation, Feature Engineering

    4.4
    Rating, 4.4 out of 5 stars
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    211 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    AI Leadership & Strategic Implementation

    Skills you'll gain: Responsible AI, Organizational Change, AI Product Strategy, Operational Efficiency, AI Enablement, Stakeholder Engagement, Technology Roadmaps, Change Management, Google Gemini, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Corporate Sustainability, Prompt Engineering, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication

    4
    Rating, 4 out of 5 stars
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    46 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gemini for Google Cloud Learning Path

    Skills you'll gain: Google Gemini, Gemini, AI Security, Cloud Deployment, Google Cloud Platform, Kubernetes, Big Data, Software Development Life Cycle, Systems Development Life Cycle, Devops Tools, Cloud Development, Cloud Security, Development Testing, Virtual Networking, Application Deployment, Marketing Analytics, DevOps, Generative AI, Application Development, Security Engineering

    4.3
    Rating, 4.3 out of 5 stars
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    41 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Getting Started with R

    Skills you'll gain: R (Software), Data Import/Export, Package and Software Management, R Programming, Data Structures, Software Installation, Data Analysis Software, Data Analysis, Data Science

    4.3
    Rating, 4.3 out of 5 stars
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    387 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Compare Stock Returns with Google Sheets

    Skills you'll gain: Risk Analysis, Portfolio Risk, Google Sheets, Financial Analysis, Risk Management, Quantitative Research, Spreadsheet Software, Statistical Analysis, Statistical Methods, Statistics, Market Data, Probability & Statistics, Descriptive Analytics

    4.3
    Rating, 4.3 out of 5 stars
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    687 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Optimization for Decision Making

    Skills you'll gain: Operations Research, Mathematical Modeling, Business Modeling, Business Analytics, Analytics, Process Optimization, Data-Driven Decision-Making, Model Optimization, Microsoft Excel, Decision Making, Excel Formulas, Spreadsheet Software, Graphing

    4.7
    Rating, 4.7 out of 5 stars
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    91 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    The AI Ladder: A Framework for Deploying AI in your Enterprise

    Skills you'll gain: AI Enablement, AI Product Strategy, Decision Intelligence, Information Architecture, Strategic Decision-Making, AI Integrations, Solution Architecture, Enterprise Architecture, Data Strategy, Analysis, Data Architecture, Artificial Intelligence, Business Technologies, Analytics, Leadership, Innovation, Machine Learning, Data Management

    4.7
    Rating, 4.7 out of 5 stars
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    438 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Natural Language Processing in Microsoft Azure

    Skills you'll gain: Text Mining, Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, Unstructured Data, Analytics, Applied Machine Learning, Application Development

    4.7
    Rating, 4.7 out of 5 stars
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    128 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Generative Engine Optimization (GEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Content Optimization, Google Gemini, Generative AI, Content Strategy, Gemini, Content Marketing, AI Workflows, ChatGPT, Google Analytics, Responsible AI, Content Creation, Data-Driven Marketing, AI literacy, Large Language Modeling, Automation, No-Code Development, Language Interpretation, Translation, and Studies

    3.2
    Rating, 3.2 out of 5 stars
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    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Power BI for Beginners: Build your First Report

    Skills you'll gain: Data Transformation, Power BI, Data Cleansing, Dashboard, Dashboard Creation, Data Visualization, Data Presentation, Data Import/Export, Data Integration, Data Visualization Software, Business Intelligence, Data Storytelling, Data Modeling

    4.5
    Rating, 4.5 out of 5 stars
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    175 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Public Relations, Branding

    4.6
    Rating, 4.6 out of 5 stars
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    108 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    CertNexus Certified Artificial Intelligence Practitioner

    Skills you'll gain: Model Evaluation, Classification And Regression Tree (CART), Data Ethics, Applied Machine Learning, Model Training, Unsupervised Learning, Convolutional Neural Networks, Random Forest Algorithm, Data Preprocessing, Data Analysis, Regression Analysis, Responsible AI, Recurrent Neural Networks (RNNs), Data Collection, Compliance Training, Regulatory Compliance, Test Tools, Learning Strategies, Test Planning, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    338 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

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