• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fortinet, Inc.

    Fortinet Network Security

    Skills you'll gain: Firewall, Network Support, Virtual Private Networks (VPN), Network Troubleshooting, Network Routing, Network Security, Routing Protocols, Intrusion Detection and Prevention, Authentications, Network Monitoring, Event Monitoring, Lightweight Directory Access Protocols, Technical Support and Services, Remote Access Systems, Network Administration, Security Engineering, Application Security, Cybersecurity, Computer Security, Cyber Security Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    160 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Manchester

    Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Systems, Business Ethics, Sustainable Development, Intercultural Competence, Ethical Standards And Conduct, Team Oriented, Decision Making, Cultural Diversity, Systems Thinking, Business Transformation, Stakeholder Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    697 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Business Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Operations, Supply Chain, Business Operations, Operational Efficiency, Sales, Balance Sheet, Sales Process, Business Management, Logistics Management, Marketing, Advertising, Marketing Strategies, Process Design, Business Economics, Lean Methodologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business Economics and Game Theory for Decision Making

    Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Supply And Demand, Revenue Management, Economics, Customer Analysis, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    51 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    170 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Finance of Mergers and Acquisitions: Valuation and Pricing

    Skills you'll gain: Mergers & Acquisitions, Business Valuation, Private Equity, Financial Analysis, Investment Banking, Financial Modeling, Cost Benefit Analysis, Capital Markets, Bidding, Corporate Finance, Corporate Strategy, Cash Flows, Financial Forecasting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    315 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Innovar

    Skills you'll gain: Innovation, Ideation, Creativity, Customer experience improvement, New Product Development, Product Development, Research and Design, Service Design, Process Development, Brand Management, Brand Strategy, Sustainable Business, Process Improvement, Branding, Business Strategies, Business Modeling, Design, Corporate Sustainability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    831 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    London Business School

    Future Ready Company

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Digital Transformation, Resilience, Operational Risk, Leadership Development, Business Transformation, Adaptability, Team Motivation, Corporate Strategy, AI Enablement, Business Ethics, Governance, Artificial Intelligence and Machine Learning (AI/ML), Culture Transformation, Organizational Change, Leadership Studies, Business Leadership, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    247 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    U

    University of Pennsylvania

    Applying to U.S. Universities

    Skills you'll gain: Personal Attributes, Self-Awareness, Research, Personal Development, Student Support and Services, Higher Education, Planning, Strategic Planning, Decision Making, Ability To Meet Deadlines, Organizational Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    527 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    L

    Ludwig-Maximilians-Universität München (LMU)

    Research kitchen

    Skills you'll gain: Innovation, Organizational Structure, Competitive Analysis, Business Strategy, Organizational Strategy, Research, Strategic Thinking, Business Research, Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    158 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Mastering User Centric Design with Generative AI

    Skills you'll gain: Responsible AI, A/B Testing, Design Thinking, Ideation, Generative AI, User Centered Design, Design and Product, Data Ethics, Experience Design, Innovation, User Research, Data Storytelling, Dashboard, AI literacy, Data Analysis, Artificial Intelligence, Prompt Engineering, Critical Thinking, Business Consulting, Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
    ·
    297 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Edureka

    Fundamentals of Data Governance

    Skills you'll gain: Data Governance, Governance, Data Management, Compliance Management, Data Architecture, Compliance Training, Cloud Solutions, General Data Protection Regulation (GDPR), Data Strategy, Regulatory Compliance, Security Controls, Data Security, Cloud Security, Metadata Management, Information Management, Data Integrity, Data Quality, Data Access, Cloud Computing, Risk Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 4 Weeks

1…179180181…530

In summary, here are 10 of our most popular marketing strategy courses

  • Fortinet Network Security: Fortinet, Inc.
  • Managing Responsibly: Practicing Sustainability, Responsibility and Ethics: University of Manchester
  • Fundamentals of Business Management: Board Infinity
  • Business Economics and Game Theory for Decision Making: Illinois Tech
  • Voice of the Customer (VoC): Enhancing Experiences: Coursera
  • Finance of Mergers and Acquisitions: Valuation and Pricing: University of Illinois Urbana-Champaign
  • Innovar: Arizona State University
  • Future Ready Company: London Business School
  • Applying to U.S. Universities: University of Pennsylvania
  • Research kitchen: Ludwig-Maximilians-Universität München (LMU)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok