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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Beginner Affiliate Marketing: Start Earning On Day 1

    Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Blogs, Social Media Marketing, Product Knowledge, Lead Generation, Marketing, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Email Marketing, WordPress, Target Audience

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Small Business Marketing Using YouTube

    Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Marketing, Consumer Behaviour, Marketing Communications, Content Creation, Influencing, Advertising, Marketing, Marketing Psychology, Brand Strategy, Storytelling, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Data Analytics with Excel and R

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Database Design, Data Wrangling, Shiny (R Package), Ggplot2, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Interactive Data Visualization, Statistical Analysis, Dashboard, Big Data, Microsoft Excel, Data Presentation, Analytical Skills, Excel Formulas, Data Manipulation, Web Scraping

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Small Business Marketing Using Facebook

    Skills you'll gain: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    276 reviews

    Mixed · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Création de Designs Marketing avec Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Marketing Design, Graphic Design, Content Creation, Style Guides, Marketing, Branding

    3.9
    Rating, 3.9 out of 5 stars
    ·
    48 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Business Analytics with Excel: Elementary to Advanced

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Microsoft Excel, Business Analytics, Risk Analysis, Business Process Modeling, Business Modeling, Data Modeling, Resource Allocation, Analysis, Statistical Analysis, Mathematical Modeling, Process Optimization, Financial Analysis, Statistical Methods, Predictive Analytics, Transportation Operations, Complex Problem Solving, Linear Algebra

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Data Analytics and Visualization

    Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Power BI, Microsoft Excel, Excel Formulas, Data Presentation, Data Visualization Software, Data Visualization, Interactive Data Visualization, Spreadsheet Software, Dashboard, Data Cleansing, Data Manipulation, Data Preprocessing, Excel Macros, Infographics, Data Transformation, Data Analysis, Data Sharing, Data Integration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Supply Chain Management and Analytics

    Skills you'll gain: Supply Chain, Demand Planning, Supply Chain Management, Supply Chain Planning, Process Improvement, Capacity Planning, Logistics Management, Sustainable Business, Analytics, Corporate Sustainability, Scheduling, Inventory Management System, Forecasting, Data Analysis, Security Management, Expense Management, Operating Expense, Risk Management, Data Visualization, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    547 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Use Mailchimp to Build an E-mail Marketing Campaign

    Skills you'll gain: Email Marketing, Advertising Mail, Direct Marketing, Campaign Management, Marketing Materials, Marketing, Digital Marketing, Target Audience, Registration, Design, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    383 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Applications in Marketing and Finance

    Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Digital Transformation, Customer Insights, Machine Learning, Marketing Analytics, AI Enablement, Data-Driven Decision-Making, Applied Machine Learning, Financial Data, Customer experience improvement, Artificial Intelligence, Analytics, Retail Banking, Data Science, Information Privacy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    487 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Strategic Business Analytics

    Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, Customer Analysis, Case Studies, Information Technology, Analytical Skills, Digital Transformation, Business Marketing, Advanced Analytics, Statistical Analysis, Communication, Customer Insights, Complex Problem Solving, R Programming, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.3K reviews

    Advanced · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Beginner Affiliate Marketing: Start Earning On Day 1: Alex Genadinik
  • Small Business Marketing Using YouTube: Coursera
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
  • IBM Data Analytics with Excel and R: IBM
  • Small Business Marketing Using Facebook: Coursera
  • Création de Designs Marketing avec Canva: Coursera
  • Business Analytics with Excel: Elementary to Advanced: Johns Hopkins University
  • Excel Skills for Data Analytics and Visualization: Macquarie University
  • Supply Chain Management and Analytics: Unilever
  • Use Mailchimp to Build an E-mail Marketing Campaign: Coursera

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