Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Media Relations, Organizational Strategy, Marketing Management, Business Planning, Marketing, Business Management, Administration, Financial Management, Media and Communications, Public Relations, Business Strategy, Governance, Organizational Structure, Strategic Marketing, Finance, Financial Analysis, Economics
Beginner · Course · 1 - 3 Months

Corporate Finance Institute
Skills you'll gain: Dashboard, Microsoft Excel, Pivot Tables And Charts, Star Schema, Spreadsheet Software, Dashboard Creation, Data Transformation, Data Analysis Expressions (DAX), Data Storytelling, Data Analysis, Excel Formulas, Extract, Transform, Load, Consolidation, Data Visualization Software, Data Presentation, Data Modeling, Business Intelligence, Competitive Analysis, Data Wrangling, Data Manipulation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Statistical Analysis, Data Analysis, Model Evaluation, Data Transformation, R Programming, Data Visualization, Regression Analysis, Predictive Modeling, Statistical Methods, R (Software), Data Manipulation, Plot (Graphics), Data Science, Box Plots, Statistical Visualization, Correlation Analysis, Model Training, Tidyverse (R Package)
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Portfolio Management, Financial Modeling, Data Presentation, Presentations, Microsoft PowerPoint, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Spreadsheet Software, Investments, Return On Investment, Microsoft Excel, Finance, Financial Analysis, Regression Analysis, Model Optimization
Mixed · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Surveys, Program Evaluation, Survey Creation, Health Policy, Sampling (Statistics), Health Systems, Health Assessment, Health Equity, Data Collection, Quantitative Research, Institutional Review Board (IRB), Nutritional Assessment, Maternal Health, Data Management, Statistical Analysis, Analysis, Nutrition and Diet, Public Health, Research Design, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Unix Commands, Bioinformatics, grep, Unix Shell, Unix, Data Management, Information Management, Command-Line Interface, Linux Commands, Molecular Biology, Bash (Scripting Language), Big Data, Data Manipulation, File Management, Data Analysis Software, Data Processing, Bed Management, Life Sciences, Text Mining
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Cloud Computing Architecture, Generative AI Agents, Systems Development Life Cycle, Cloud Deployment, Artificial Intelligence and Machine Learning (AI/ML), Cloud Services, Database Management Systems, Artificial Intelligence, Software Development Methodologies, Data Strategy, Database Application, Programming Principles, Data Storage Technologies, Cross Platform Development, Package and Software Management, Data-Driven Decision-Making, Computer Programming, Other Programming Languages
Beginner · Course · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Peer Review, Event Marketing, Internal Communications, Brand Management, Branding, Promotional Strategies, Business Development, Brand Strategy, Proposal Development, Event Planning, Campaign Planning, Case Studies, Stakeholder Engagement, Driving engagement, Strategic Partnership, Stakeholder Management, Stakeholder Analysis, Stakeholder Communications, Employee Engagement
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Gemini, AI Security, Cloud Deployment, Google Cloud Platform, Kubernetes, Big Data, Software Development Life Cycle, Systems Development Life Cycle, Devops Tools, Cloud Development, Cloud Security, Development Testing, Virtual Networking, Application Deployment, Marketing Analytics, DevOps, Generative AI, Application Development, Security Engineering
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: R (Software), Data Import/Export, Package and Software Management, R Programming, Data Structures, Software Installation, Data Analysis Software, Data Analysis, Data Science
Beginner · Guided Project · Less Than 2 Hours

Yonsei University
Skills you'll gain: Apache Spark, Big Data, SPSS (Software), SPSS, Analytics, Business Technologies, Real Time Data, Apache Hadoop, Data Processing, Statistical Analysis, Data Analysis Software, Business Planning, Data Storage Technologies, Business Strategy, Market Data, Business Strategies, Market Intelligence, Market Share, Market Dynamics, Distributed Computing
Beginner · Course · 1 - 3 Months
University of California San Diego
Skills you'll gain: Statistical Analysis, Experimentation, Usability Testing, Usability, User Experience Design, Statistical Programming, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, UI/UX Research, R Programming, User Experience, Data Collection, Human Computer Interaction, Statistics, Data Validation, Statistical Modeling, Regression Analysis, Logistic Regression
Intermediate · Course · 1 - 3 Months