• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Target Market, Product Knowledge, Value Propositions, AI literacy, Marketing Communications, Editing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    84 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create website videos with Canva

    Skills you'll gain: Product Demonstration, Web Content, Video Production, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Shared Media, Video Editing, Web Design, Storytelling, Content Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    80 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data and Health Indicators in Public Health Practice

    Skills you'll gain: Epidemiology, Public Health, Public Health and Disease Prevention, Health Policy, Health Informatics, Biostatistics, Health Assessment, Infectious Diseases, Health Information Management, Data Collection, Descriptive Analytics, Statistical Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Project Planning and Machine Learning

    Skills you'll gain: Machine Learning Algorithms, Big Data, Machine Learning Methods, Data Preprocessing, Analytics, File Systems, Data Analysis, Machine Learning, Applied Machine Learning, Internet Of Things, Supervised Learning, Product Planning, Unsupervised Learning, Data Storage, Project Planning, Staff Management

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    134 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Target Market, Advertising Campaigns, Advertising Sales, Advertising, Online Advertising, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    60 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Boost Your Cybersecurity Career

    Skills you'll gain: Cyber Threat Intelligence, Security Information and Event Management (SIEM), AI Security, Threat Modeling, Generative AI, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Prompt Engineering, Exploitation techniques, Anomaly Detection, Large Language Modeling, Vulnerability Management, Incident Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    158 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Supply Chain Planning

    Skills you'll gain: Supply Chain Planning, Demand Planning, Customer Demand Planning, Supply Chain Management, Supply Chain, Capacity Planning, Materials Management, Forecasting, Material Requirements Planning, Performance Measurement, Microsoft Excel, Communication Planning, Excel Formulas, Performance Metric, Capacity Management, Data-Driven Decision-Making, Statistical Methods, Key Performance Indicators (KPIs), Data Analysis, Meeting Facilitation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    352 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Excel for Beginners: Pivot Tables

    Skills you'll gain: Spreadsheet Software, Microsoft Excel, Google Sheets, Data Visualization, Data-Driven Decision-Making, Microsoft Office, Descriptive Analytics, Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    193 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Complete Executive Leadership

    Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Responsible AI, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Interpersonal Communications, Stakeholder Engagement, Organizational Change, Google Gemini, Anthropic Claude, Change Management, Generative AI, Communication, Strategic Communication, Marketing Communications, Strategic Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    55 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Applications in People Management

    Skills you'll gain: People Analytics, HR Tech, Human Resource Management, Human Resources Management and Planning, Responsible AI, Human Resources, AI Enablement, Data Ethics, Data-Driven Decision-Making, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Applied Machine Learning, Machine Learning Methods, Blockchain, Predictive Modeling, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    334 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Probability Foundations for Data Science and AI

    Skills you'll gain: Probability, Probability & Statistics, Probability Distribution, Bayesian Statistics, Sampling (Statistics), Data Analysis, Correlation Analysis, Statistical Analysis, Applied Mathematics, Data Collection

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    291 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Fundamentos de estadística aplicada

    Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Data Literacy, Statistical Methods, Data Analysis, Statistics, Regression Analysis, Sampling (Statistics), Statistical Analysis, Statistical Modeling, Probability & Statistics, Probability Distribution, Applied Mathematics, Statistical Inference, Analytical Skills, Correlation Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    151 reviews

    Intermediate · Course · 1 - 3 Months

1…189190191…545

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok