Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Minnesota
Skills you'll gain: Operations Research, Supply Chain Planning, Supply Chain, Transportation, Supply Chain, and Logistics, Workforce Management, Resource Planning, Business Analytics, Applied Mathematics, Mathematical Modeling, Manufacturing Operations, Operations Management, Workforce Planning, Financial Modeling, Inventory Control, Business Analysis, Microsoft Excel, Production Process, Resource Allocation, Analytics, Cash Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Brand Management, Brand Strategy, Branding, Marketing Analytics, Data-Driven Decision-Making, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Communication
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Biostatistics, Bioinformatics, Exploratory Data Analysis, Statistical Analysis, Statistical Methods, Statistical Hypothesis Testing, Statistical Modeling, Statistics, R Programming, Probability & Statistics, Data Preprocessing, Data Analysis, Statistical Inference, Regression Analysis, Data Pipelines, Logistic Regression, Analysis
Mixed · Course · 1 - 4 Weeks

EDHEC Business School
Skills you'll gain: Investment Management, Portfolio Management, Asset Management, Investments, Portfolio Risk, Machine Learning, Statistical Machine Learning, Applied Machine Learning, Financial Modeling, Supervised Learning, Predictive Analytics, Market Data, Feature Engineering, Unsupervised Learning, Regression Analysis, Statistical Methods, Analysis, Estimation, Risk Analysis, Computer Science
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Microsoft Copilot, Microsoft 365, Personalized Campaigns, Sales Enablement, Marketing Automation, Marketing Operations, Customer experience improvement, Generative AI, Business Process Automation, Data-Driven Marketing, Campaign Management, AI Security, Sales Process, Sales Strategy, Customer Service, Business Metrics, AI Personalization, Customer Support, AI Integrations, Critical Thinking
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Big Data, Apache Spark, Data Store, Data Storage Technologies, Apache Hadoop, Apache Mahout, Distributed Computing, Data Storage, Data Processing, NoSQL, Apache Kafka, Real Time Data, Cloud Computing, Databases, Analytics, Deep Learning, Applied Machine Learning, Machine Learning Methods, Statistical Machine Learning, Machine Learning
Mixed · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Supply Chain Planning, Demand Planning, Customer Demand Planning, Supply Chain Management, Supply Chain, Capacity Planning, Materials Management, Forecasting, Material Requirements Planning, Performance Measurement, Microsoft Excel, Communication Planning, Excel Formulas, Performance Metric, Capacity Management, Data-Driven Decision-Making, Statistical Methods, Key Performance Indicators (KPIs), Data Analysis, Meeting Facilitation
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Spreadsheet Software, Microsoft Excel, Google Sheets, Data Visualization, Data-Driven Decision-Making, Microsoft Office, Descriptive Analytics, Analysis
Beginner · Guided Project · Less Than 2 Hours

STARWEAVER
Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Responsible AI, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Interpersonal Communications, Stakeholder Engagement, Organizational Change, Google Gemini, Anthropic Claude, Change Management, Generative AI, Communication, Strategic Communication, Marketing Communications, Strategic Marketing
Intermediate · Specialization · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: People Analytics, HR Tech, Human Resource Management, Human Resources Management and Planning, Responsible AI, Human Resources, AI Enablement, Data Ethics, Data-Driven Decision-Making, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Applied Machine Learning, Machine Learning Methods, Blockchain, Predictive Modeling, Decision Making
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Probability, Probability & Statistics, Probability Distribution, Bayesian Statistics, Sampling (Statistics), Data Analysis, Correlation Analysis, Statistical Analysis, Applied Mathematics, Data Collection
Build toward a degree
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Surveys, Survey Creation, Data Literacy, Data Visualization, Data Analysis, Peer Review, Research Design, Statistics, Probability & Statistics, Data Presentation, Sampling (Statistics), Regression Analysis, Descriptive Statistics, Research, Probability, Quantitative Research, Analytics, Logistic Regression, Correlation Analysis, Statistical Hypothesis Testing
Beginner · Specialization · 3 - 6 Months