Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Facebook, Social Media Campaigns, Marketing Design, Marketing Materials, Social Media, Social Media Content, Graphic Design, Promotional Materials, Content Creation, Advertising, Marketing, Online Advertising
Intermediate · Guided Project · Less Than 2 Hours

S.P. Jain Institute of Management and Research
Skills you'll gain: Descriptive Statistics, Data Analysis, Analytics, Quantitative Research, Sampling (Statistics), Probability & Statistics, Business Analytics, Statistical Analysis, Regression Analysis, Data-Driven Decision-Making, Statistical Hypothesis Testing, Business Analysis, Microsoft Excel, Variance Analysis, Statistical Inference
Build toward a degree
Beginner · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Sustainability Reporting, Marketing and Public Relations, Analysis, Business Writing, Sustainable Business, Corporate Sustainability, Product Lifecycle Management, Business Communication, Presentations
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media, Social Media Content, Social Media Marketing, Keyword Research, Drive Engagement, Social Media Strategy, Target Market
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Data Presentation, Power BI, Data Ethics, Dashboard, Data Modeling, Data Governance, Extract, Transform, Load, Data Visualization, Interactive Data Visualization, Business Intelligence, Data Visualization Software, Data Analysis, Statistical Analysis, Correlation Analysis, Data Architecture, Data Cleansing, Data Transformation, Database Design
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Visualization, Data Ethics, Data Integrity, Data Analysis, Tableau Software, Stakeholder Communications, Responsible AI, Verbal Communication Skills, Small Data, Decision Making, Stakeholder Analysis, Sampling (Statistics), Key Performance Indicators (KPIs), Probability & Statistics, Big Data, Data Sharing, Statistics, Spreadsheet Software, Concision, Solution Design
Beginner · Specialization · 3 - 6 Months

Starweaver
Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Business Correspondence, Emotional Intelligence, Google Gemini, Anthropic Claude, AI Enablement, Communication Strategies, Communication, Technical Documentation, Stakeholder Engagement, Marketing Communications, Media and Communications
Intermediate · Specialization · 1 - 4 Weeks

Coursera
Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Responsible AI, Generative AI, Customer Insights, Market Trend, Persona Development, Trend Analysis, Analytics, Data Analysis, Data-Driven Decision-Making, Business Ethics
Intermediate · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Generative AI, Business Metrics, Machine Learning Methods, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Machine Learning, Machine Learning Algorithms, Model Evaluation, Artificial Intelligence, Model Deployment, Key Performance Indicators (KPIs), Performance Measurement, Performance Metric, AI Product Strategy, Business Solutions
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Data Analysis, Machine Learning Algorithms, Model Evaluation, Data Management, Data Science, Unsupervised Learning, Big Data, Supervised Learning, Algorithms, Data Preprocessing, Transaction Processing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Content Performance Analysis, Web Content
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Recurrent Neural Networks (RNNs), Exploratory Data Analysis, Deep Learning, Text Mining, Matplotlib, Data Cleansing, Data Analysis, Data Preprocessing, Natural Language Processing, Data Manipulation, Python Programming, Machine Learning, Model Evaluation
Beginner · Guided Project · Less Than 2 Hours