• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Michigan

    Personal and Professional Development

    Skills you'll gain: Relationship Building, Professional Networking, Brand Awareness, Relationship Management, Goal-Oriented, Growth Mindedness, Brand Management, Personal Development, Self-Motivation, Goal Setting, Organizational Leadership, Professional Development, Personal Attributes, Self-Awareness, Strategic Leadership, Team Building, Workforce Development, Value Propositions, Culture Transformation, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    A

    Aptly

    Introduction to Accessibility and Universal Design

    Skills you'll gain: Web Content Accessibility Guidelines, Video Production, Educational Materials, Instructional Design, Disabilities, Web Content, Learning Strategies, Technical Documentation, Microsoft Office, Diversity Awareness, Law, Regulation, and Compliance

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    PM4R Agile: Agile Mindset in Development Projects

    Skills you'll gain: Agile Project Management, Agile Methodology, Stakeholder Engagement, Sustainable Development, Stakeholder Management, Project Management, Culture Transformation, Drive Engagement, Project Implementation, Organizational Change, Continuous Improvement Process, Team Management, Team Collaboration

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Strategic Analysis: Markets, Resources, and Ecosystems

    Skills you'll gain: Strategic Thinking, Business Strategy, Customer Analysis, Business Strategies, Competitive Analysis, Market Analysis, Strategic Decision-Making, Market Opportunities, Corporate Strategy, Strategic Leadership, Organizational Strategy, Strategic Marketing, Strategic Partnership, Customer Insights, Growth Strategies, Market Dynamics, Case Studies, Value Propositions, Crisis Management, Organizational Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Use Genially to Create Award Certificates

    Skills you'll gain: Education Software and Technology, Recognizing Others, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Profile Data Quality

    Skills you'll gain: Data Quality, Data-Driven Marketing, Data Cleansing, Marketing Analytics, Data Validation, Data Integrity, Data Maintenance, Data Wrangling, Exploratory Data Analysis, Quality Assessment, Campaign Management, Technical Communication, Data Processing, Statistical Reporting, Data Analysis, Stakeholder Communications, Benchmarking, Business Priorities, Microsoft Excel, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Fundamentos de Investigación Científica

    Skills you'll gain: Scientific Methods, General Science and Research, Science and Research, Research, Systems Thinking, Liberal Arts, Research Methodologies, Deductive Reasoning, Experimentation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of the Arts London

    Fashion Values: Cultures

    Skills you'll gain: Cultural Responsiveness, Diversity Awareness, Culture, Cultural Diversity, Sustainable Development, Sustainable Systems, Aesthetics, Cultural Sensitivity, Design Thinking, Social Justice, Diversity Equity and Inclusion Initiatives, Storytelling, Sociology, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Target Market, Advertising Campaigns, Advertising Sales, Advertising, Online Advertising, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    60 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Canva Tiles

    Skills you'll gain: Canva (Software), Copywriting, Social Media Content, Content Creation, Social Media, Social Media Marketing, Instagram, Visual Storytelling, Brand Strategy, Storytelling, Branding, Graphic Design, Graphic and Visual Design, Social Impact, Software Development Tools, Build Tools, Social Work, Time Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Online Course Development and Authoring Training

    Skills you'll gain: Learning Management Systems, Usability, Interactive Learning, UI Components, Multimedia, Interaction Design, User Interface (UI), Software Installation, Education Software and Technology, Training Programs, Instructional Design, Digital Content, Content Management Systems, Digital Publishing, Animations, Content Management, Design, Instructional Strategies, Learning Strategies, Technical Management

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Negotiation, Mediation and Conflict Resolution

    Skills you'll gain: Mediation, Negotiation, Communication Strategies, Conflict Management, Active Listening, Cultural Sensitivity, Oral Expression, Intercultural Competence, Cultural Diversity, Verbal Communication Skills, Cultural Responsiveness, Communication, Interpersonal Communications, Diplomacy, Relationship Building, Labor Relations, Strategic Partnership, Case Studies, Non-Verbal Communication, Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.8K reviews

    Beginner · Specialization · 3 - 6 Months

1…194195196…596

In summary, here are 10 of our most popular social media marketing courses

  • Personal and Professional Development: University of Michigan
  • Introduction to Accessibility and Universal Design: Aptly
  • PM4R Agile: Agile Mindset in Development Projects: Banco Interamericano de Desarrollo
  • Strategic Analysis: Markets, Resources, and Ecosystems: Sage Publications
  • Use Genially to Create Award Certificates: Coursera
  • Profile Data Quality: Coursera
  • Fundamentos de Investigación Científica: Universidades Anáhuac
  • Fashion Values: Cultures: University of the Arts London
  • Create a Targeted Ad With Facebook Audience Insights: Coursera
  • Craft Canva Tiles: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok