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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Generative AI for Keyword Research

    Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Skillshare

    Beginner: Figma UI / UX Design Essentials

    Skills you'll gain: Layout Design, UI/UX Strategy, Persona (User Experience), User Flows, Version Control

    4.2
    Rating, 4.2 out of 5 stars
    ·
    29 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Market your new business with Canva

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • F

    Fractal Analytics

    Insights of Power BI

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Visualization Software, Data Visualization, Data Transformation, Data Cleansing, Business Intelligence, Dashboard, Data Analysis, Business Reporting, Microsoft Excel, Key Performance Indicators (KPIs)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Peking University

    人群与网络

    Skills you'll gain: Graph Theory, Network Analysis, Game Theory, Social Network Analysis, Computational Thinking, Social Sciences, Market Dynamics, Socioeconomics, Web Analytics and SEO, Information Technology, Market Analysis, Sociology, Economics, Behavioral Economics, Probability, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    114 reviews

    Mixed · Course · 3 - 6 Months

  • C

    Corporate Finance Institute

    SQL Fundamentals for Data Analysts

    Skills you'll gain: SQL, Databases, Data Manipulation, Data Analysis, Data Cleansing, Relational Databases, Data Access, Data Synthesis, Query Languages, Data Warehousing, Data Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 3 Months

  • G

    GRAMMY GO

    Foundations of Music Promotion & Branding

    Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Marketing Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Promotional Strategies, Social Media, Persona Development, Marketing Strategies, Customer Analysis, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create Customer Support Data with Google Sheets

    Skills you'll gain: Excel Formulas, Google Sheets, Service Level, Spreadsheet Software, Customer Data Management, Customer Support, Data Entry, Data Validation, Process Analysis, Data Analysis, Data Integration, Organizational Skills, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    414 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Ciência de Dados para Finanças

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, FinTech, Ggplot2, Data Visualization Software, Plot (Graphics), Deep Learning, Data Modeling, R Programming, Market Data, Predictive Analytics, Analytics, Data Science, Data Analysis, Business Analytics, Data Processing, Data Manipulation, Machine Learning, Financial Market

    4.3
    Rating, 4.3 out of 5 stars
    ·
    90 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    Universidad de Palermo

    Publicidad

    Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Integrated Marketing Communications, Digital Advertising, Social Media Marketing, Marketing, Strategic Marketing, Communication Strategies, Digital Marketing, Target Audience, Consumer Behaviour

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universiteit Leiden

    Population Health: Responsible Data Analysis

    Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Analysis, Descriptive Statistics, Statistical Methods, Probability & Statistics, Data Ethics, Data Collection, Exploratory Data Analysis, Statistical Reporting, Logistic Regression, Statistical Modeling, Data Cleansing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI for Keyword Research: Coursera
  • Beginner: Figma UI / UX Design Essentials: Skillshare
  • Market your new business with Canva: Coursera
  • Insights of Power BI: Fractal Analytics
  • 人群与网络 : Peking University
  • SQL Fundamentals for Data Analysts: Corporate Finance Institute
  • Foundations of Music Promotion & Branding: GRAMMY GO
  • Establishing Product-Market Fit: University of Maryland, College Park
  • Create Customer Support Data with Google Sheets: Coursera
  • Ciência de Dados para Finanças: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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