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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Software Sales

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Market Dynamics, Company, Product, and Service Knowledge, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Generative AI for Keyword Research

    Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Market your new business with Canva

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • F

    Fractal Analytics

    Insights of Power BI

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Visualization Software, Data Visualization, Data Transformation, Data Cleansing, Business Intelligence, Dashboard, Data Analysis, Business Reporting, Microsoft Excel, Key Performance Indicators (KPIs)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia Darden School Foundation

    Advertising in the Age of Generative AI

    Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Advanced Data Analysis with Generative AI

    Skills you'll gain: Generative AI, Anomaly Detection, Predictive Modeling, Text Mining, Predictive Analytics, Advanced Analytics, Data Cleansing, Prompt Engineering, Natural Language Processing, Unstructured Data, Data Analysis, Data Preprocessing, Statistical Analysis, Time Series Analysis and Forecasting, Model Evaluation, Exploratory Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    Salesforce

    Boosting Productivity through the Tech Stack

    Skills you'll gain: Customer Relationship Management, Salesforce, Sales Prospecting, Sales Development, Sales Enablement, Business Software, Sales Strategy, Sales Pipelines, LinkedIn, Productivity Software, Social Media, Video Production

    4.3
    Rating, 4.3 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 3 Months

  • 2

    28DIGITAL

    Security and Privacy for Big Data - Part 1

    Skills you'll gain: Data Security, Cryptography, Information Systems Security, Security Management, Security Requirements Analysis, Data Access, Vulnerability Assessments, Data Management, Information Management, Big Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    587 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Austral

    Emprendiendo en STEM

    Skills you'll gain: Design Thinking, Team Leadership, Team Building, Market Opportunities, Entrepreneurship, Solution Design, Financial Management, Marketing Strategies, Innovation, Marketing, Business Development, Business Planning, Business Modeling, Value Propositions, New Product Development, Professional Networking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Introduction to Generative AI in Finance

    Skills you'll gain: Generative AI, Fraud detection, AI Personalization, Financial Regulation, Predictive Analytics, Financial Services, Personalized Service, Financial Forecasting, Financial Trading, Retail Banking, Financial Reporting, Compliance Management, Artificial Intelligence, Risk Analysis, Emerging Technologies, Automation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Advances in Manufacturing Technology

    Skills you'll gain: Cloud Computing, Cloud Computing Architecture, Process Optimization, Cloud Deployment, Process Improvement, Manufacturing Operations, Manufacturing and Production, Internet Of Things, Innovation, Workforce Development, Robotics, Cybersecurity, Manufacturing Processes, Augmented and Virtual Reality (AR/VR), Blockchain, Cloud Security, Cyber Attacks, Industrial Engineering, Automation, Change Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Principal Component Analysis with NumPy

    Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Seaborn, Matplotlib, Statistical Visualization, Jupyter, Dimensionality Reduction, Data Science, Machine Learning Methods, Python Programming, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    298 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Software Sales: Coursera
  • Generative AI for Keyword Research: Coursera
  • Market your new business with Canva: Coursera
  • Insights of Power BI: Fractal Analytics
  • Advertising in the Age of Generative AI : University of Virginia Darden School Foundation
  • Advanced Data Analysis with Generative AI: Microsoft
  • Boosting Productivity through the Tech Stack: Salesforce
  • Security and Privacy for Big Data - Part 1: 28DIGITAL
  • Emprendiendo en STEM: Universidad Austral
  • Introduction to Generative AI in Finance: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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