• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • L

    LearnQuest

    Key Technologies in Data Analytics

    Skills you'll gain: Data Warehousing, Cloud Deployment, Data Analysis, Cloud Computing, Data Architecture, Big Data, Cloud Services, Analytics, Analysis, Data Storage, Cloud Infrastructure, Scalability, Data Processing, Extract, Transform, Load, Public Cloud, Software As A Service, Database Architecture and Administration, Statistical Analysis, Data Strategy, Data Integration

    3.7
    Rating, 3.7 out of 5 stars
    ·
    160 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado System

    Planning, Auditing and Maintaining Enterprise Systems

    Skills you'll gain: Contingency Planning, Disaster Recovery, Business Continuity Planning, Security Management, IT Management, System Monitoring, Cyber Security Policies, Enterprise Security, Compliance Auditing, Security Strategy, Systems Administration, Operating System Administration, Governance, Security Controls, Organizational Strategy, Patch Management, Continuous Monitoring, Unix, Procedure Development, Incident Response

    4.7
    Rating, 4.7 out of 5 stars
    ·
    233 reviews

    Intermediate · Course · 1 - 3 Months

  • D

    Duke University

    Business Impact

    Skills you'll gain: Financial Acumen, Financial Analysis, Operational Efficiency, Business Acumen, Business, Finance, Business Strategies, Business Metrics, Financial Management, Business Strategy, Strategic Decision-Making, Performance Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IESE Business School

    Operations Management

    Skills you'll gain: Operations Management, Process Improvement, Performance Improvement, Process Design, Process Analysis, Inventory Management, Process Management, Business Operations, Operational Analysis, Organizational Strategy, Operational Efficiency, Inventory Management System, Workflow Management, Strategic Decision-Making, Inventory Control, Capacity Management, Prioritization, Service Level, Resource Utilization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    Technical University of Munich (TUM)

    Biotech — From Science to Business

    Skills you'll gain: Biotechnology, Business Modeling, Commercialization, Entrepreneurship, Business Strategy, Feasibility Studies, Business Valuation, Market Opportunities, Innovation, Intellectual Property, Product Development, Team Building, Regulatory Requirements

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Building a Hiring Plan by Analyzing Past Data in Sheets

    Skills you'll gain: Workforce Planning, Job Analysis, Human Resource Strategy, Human Resources, Workforce Management, Google Sheets, Consolidation, Talent Acquisition, Compensation Analysis, Recruitment, Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SAP

    Strategic Analysis and Solution Design

    Skills you'll gain: Risk Analysis, Risk Management, Business Risk Management, Enterprise Risk Management (ERM), Business Analysis, Portfolio Management, Solution Design, Project Implementation, Solution Architecture, Business Solutions, Business Strategy, Cost Benefit Analysis, Change Management, Systems Integration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crafting Personalized Content with Gen AI: Create a Campaign

    Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • K

    Kotter

    The Science of Change

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Development, Organizational Leadership, Business Leadership, Organizational Structure, Culture Transformation, Leadership and Management, Leadership Development, Overcoming Obstacles, Case Studies, Organizational Strategy, Strategic Leadership, Industrial and Organizational Psychology, People Management, Leadership, Goal Setting, Adaptability, Lifelong Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    76 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Maryland, College Park

    Legal Contracts and Agreements for Entrepreneurs

    Skills you'll gain: Commercial Laws, Risk Management, Business Risk Management, Entrepreneurial Finance, Vendor Contracts, Legal Risk, Contract Negotiation, Entrepreneurship, Contract Management, Contract Review, Legal Strategy, New Business Development, Civil Law, Lawsuits, Intellectual Property, Sales Presentation, Finance, Fundraising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Meta

    GenAI in Data Analytics

    Skills you'll gain: Generative AI, Business Analytics, Analytics, Data Quality, Data Integration, AI Product Strategy, Business Workflow Analysis, Process Optimization, Responsible AI, Data Analysis, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    80 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    التحضير لإدارة الموارد البشرية

    Skills you'll gain: Human Resource Strategy, Human Resources, Human Resources Management and Planning, Employee Engagement, Staff Management, People Management, Compensation Management, Team Motivation, Leadership and Management, Labor Law, Labor Relations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    294 reviews

    Mixed · Course · 1 - 4 Weeks

1…205206207…429

In summary, here are 10 of our most popular marketing strategy courses

  • Key Technologies in Data Analytics: LearnQuest
  • Planning, Auditing and Maintaining Enterprise Systems: University of Colorado System
  • Business Impact: Duke University
  • Operations Management: IESE Business School
  • Biotech — From Science to Business: Technical University of Munich (TUM)
  • Building a Hiring Plan by Analyzing Past Data in Sheets: Coursera
  • Strategic Analysis and Solution Design: SAP
  • Crafting Personalized Content with Gen AI: Create a Campaign: Coursera
  • The Science of Change: Kotter
  • Legal Contracts and Agreements for Entrepreneurs: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok