• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Einführung in Facebook Audience Insights

    Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Email Etiquette

    Skills you'll gain: Business Communication, Communication, Global Marketing, Intercultural Competence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Pensamiento de diseño para la innovación

    Skills you'll gain: Design Thinking, Creative Problem-Solving, Creative Thinking, Ideation, Innovation, Storytelling, Market Opportunities, Strategic Thinking, Human Centered Design, Data Visualization, Entrepreneurship, New Product Development, Case Studies, Process Development, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Capstone Project: Applying Business Analysis Skills

    Skills you'll gain: Risk Mitigation, Business Process Modeling, Stakeholder Analysis, Risk Analysis, Project Scoping, Stakeholder Management, Process Flow Diagrams, Risk Management, Work Breakdown Structure, Stakeholder Engagement, Scope Management, Business Requirements, Presentations, Requirements Elicitation, Business Analysis, Looker (Software), Requirements Analysis, Project Management, Process Optimization, Data Analysis Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    تحسين أداء العمل باستخدام نماذج غوغل

    Skills you'll gain: Performance Review, Team Performance Management, Google Workspace, Productivity Software, Employee Performance Management, Performance Improvement, Process Development, Team Motivation, Employee Surveys, Workflow Management, Business, Business Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    ESSEC Business School

    L'entrepreneuriat social : de l'envie au projet

    Skills you'll gain: Social Impact, Entrepreneurship, Value Propositions, Sustainable Development, Business Modeling, Needs Assessment, Community Development, Business Planning, New Business Development, Innovation, Environmental Social And Corporate Governance (ESG), Professional Networking, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    192 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Change Management for GenAI Integration

    Skills you'll gain: Responsible AI, Organizational Change, Stakeholder Engagement, Change Management, AI Enablement, Innovation, Stakeholder Communications, Business Transformation, Culture Transformation, Technology Strategies, Performance Metric, Ethical Standards And Conduct, Employee Engagement, Key Performance Indicators (KPIs), Business Strategy, Communication Strategies

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDHEC Business School

    Mastering Luxury Hospitality: Fundamentals to Leadership

    Skills you'll gain: Hospitality Management, Guest Relations, Hospitality, Hotels and Accommodations, Customer Service, Leadership, Leadership Development, Personalized Service, Customer experience improvement, Property Management Systems, Customer Complaint Resolution, Operational Excellence, Customer Insights, Sustainability Standards, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Piktochart pour les débutants

    Skills you'll gain: Marketing Materials, Marketing Design, Presentations, Data Visualization, Content Creation, Graphic Design, Content Marketing, Social Media, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    National Taiwan University

    實驗經濟學 (Experimental Economics: Behavioral Game Theory)

    Skills you'll gain: Game Theory, Experimentation, Behavioral Economics, Negotiation, Strategic Decision-Making, Research Design, Economics, Decision Making, Socioeconomics, Data Collection, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    81 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cyber Security: Essentials

    Skills you'll gain: Security Awareness, Cyber Attacks, Cyber Risk, Mobile Security, Cybersecurity, Cyber Security Strategy, Cyber Governance, Malware Protection, Cyber Security Policies, Cyber Security Assessment, Cyber Threat Intelligence, Data Security, Cyber Threat Hunting, Human Factors (Security), Email Security, Identity and Access Management, Security Management, Security Strategy, Multi-Factor Authentication, Cloud Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Think Like a Leader

    Skills you'll gain: Business Modeling, Business Acumen, Business Strategy, Data-Driven Decision-Making, Decision Making, Competitive Analysis, Financial Statements, Leadership, Financial Analysis, Team Leadership, Critical Thinking

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

1…207208209…364

In summary, here are 10 of our most popular marketing strategy courses

  • Einführung in Facebook Audience Insights: Coursera
  • Email Etiquette: LearnKartS
  • Pensamiento de diseño para la innovación: University of Virginia
  • Capstone Project: Applying Business Analysis Skills : IBM
  • تحسين أداء العمل باستخدام نماذج غوغل: Coursera
  • L'entrepreneuriat social : de l'envie au projet: ESSEC Business School
  • Change Management for GenAI Integration: Starweaver
  • Mastering Luxury Hospitality: Fundamentals to Leadership : EDHEC Business School
  • Piktochart pour les débutants: Coursera
  • 實驗經濟學 (Experimental Economics: Behavioral Game Theory): National Taiwan University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok