• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • R

    Rice University

    Principles of Economics: Introduction - Getting to Know You

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Business Economics, Market Analysis, Tax, Cost Benefit Analysis, Policy Analysis, Public Policies, Resource Allocation, Consumer Behaviour, Decision Making

    ★ 4.8 (67) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    Association of International Certified Professional Accountants

    Introduction to Data Analytics for Accounting Professionals

    Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Analytics, Financial Data, Business Analytics, Data Strategy, Data Analysis, Data Storage Technologies, Project Implementation, Project Scoping, Descriptive Analytics, Unstructured Data

    ★ 4.7 (97) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Accounting

    Skills you'll gain: Data Governance, Accounting, Data Management, Internal Controls, Internal Auditing, Auditing, General Accounting, Financial Auditing, Fraud detection, Data Quality, Data Integrity, Loss Prevention, Data Visualization, Data Manipulation, Pandas (Python Package), Data Analysis, Analytics, GitHub, Python Programming, Natural Language Processing

    ★ 4.6 (85) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • G

    Google Cloud

    Google Chat

    Skills you'll gain: Google Workspace, Collaborative Software, Collaboration, Productivity Software, Internal Communications, Business Communication, Communication, Spreadsheet Software

    ★ 4.6 (62) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • V

    Vanderbilt University

    Understanding the Music Business: What is Music Worth?

    Skills you'll gain: Music, Market Opportunities, Music Performance, Entrepreneurship, New Business Development, Intellectual Property, Performing Arts, Marketing and Public Relations, Digital Transformation, Marketing, Music History, Innovation, Business Modeling, Revenue Management, Media and Communications, Business Ethics, Event Management, Media Production, Ethical Standards And Conduct, Compensation Management

    ★ 4.5 (147) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    Tecnológico de Monterrey

    Analíticas en Redes Sociales

    Skills you'll gain: Social Media Analytics, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy, Key Performance Indicators (KPIs), Performance Analysis, Facebook, Professional Networking, Pinterest, Instagram, Target Audience, Live Streaming

    ★ 4.5 (42) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Macquarie University

    Judgmental Business Forecasting in Excel

    Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Case Studies, Business Metrics, Predictive Modeling, Strategic Thinking, Data-Driven Decision-Making, Microsoft Excel, Decision Making, Estimation, Data Analysis, Data Visualization

    ★ 4.5 (64) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    The Role of the CEO in Navigating GenAI

    Skills you'll gain: Generative AI, Large Language Modeling, AI literacy, Business Leadership, AI Enablement, Communication, Strategic Leadership, Prompt Engineering, LLM Application, Decision Intelligence, Business Transformation, Strategic Thinking

    ★ 4.8 (152) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • D

    Dartmouth College

    Decision-Making: Blending Art & Science

    Skills you'll gain: Decision Making, Self-Awareness, Emotional Intelligence, Critical Thinking, Behavioral Economics, Problem Solving, Leadership Development, Analysis, Goal Setting, Strategic Leadership, Business Strategy, Overcoming Obstacles, Mitigation

    ★ 4.8 (210) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • K

    Kennesaw State University

    Advanced Leadership Skills for the 21st Century

    Skills you'll gain: Leadership Development, Crisis Management, Employee Coaching, Strategic Leadership, Organizational Change, Leadership Studies, Leadership, Organizational Leadership, Team Leadership, Leadership and Management, Change Management, Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Management Training And Development, Team Performance Management, Overcoming Objections, Visionary, Strategic Planning, Team Management, Team Building

    ★ 4.4 (95) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Copenhagen Business School

    Unleashing the Impact of your Social Enterprise

    Skills you'll gain: Social Impact, Growth Strategies, Marketing Communications, Sustainable Development, Business Planning, Entrepreneurial Finance, Needs Assessment, Communication Strategies, Marketing and Public Relations, Entrepreneurship, Performance Measurement, Innovation, Franchising

    ★ 4.6 (81) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • R

    Rice University

    Defining Diversity, Equity and Inclusion in Organizations

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Programs, Diversity and Inclusion, Diversity Awareness, Demography, Workplace inclusivity, Organizational Development, Cultural Diversity, Organizational Effectiveness, Organizational Strategy, Human Resource Strategy

    ★ 4.8 (210) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…207208209…530

In summary, here are 10 of our most popular marketing strategy courses

  • Principles of Economics: Introduction - Getting to Know You: Rice University
  • Introduction to Data Analytics for Accounting Professionals: Association of International Certified Professional Accountants
  • Applying Data Analytics in Accounting: University of Illinois Urbana-Champaign
  • Google Chat: Google Cloud
  • Understanding the Music Business: What is Music Worth?: Vanderbilt University
  • Analíticas en Redes Sociales: Tecnológico de Monterrey
  • Judgmental Business Forecasting in Excel: Macquarie University
  • The Role of the CEO in Navigating GenAI: Coursera
  • Decision-Making: Blending Art & Science: Dartmouth College
  • Advanced Leadership Skills for the 21st Century: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok