• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Active Listening: Enhancing Communication Skills

    Skills you'll gain: Active Listening, Social Skills, Emotional Intelligence, Empathy, Interpersonal Communications, Conflict Management, Cultural Diversity, Non-Verbal Communication, Relationship Building, Self-Awareness, Communication, Adaptability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    634 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Content Marketing, Lead Generation, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    CertNexus

    Communicate Effectively about Ethical Challenges in Data-Driven Technologies

    Skills you'll gain: Crisis Management, Business Ethics, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Stakeholder Communications, Business Communication, Communication, Diversity and Inclusion, Risk Management, Leadership and Management, Social Media Strategy, Business Strategy, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Università di Napoli Federico II

    Enseñar con IA: herramientas

    Skills you'll gain: Generative AI, Education Software and Technology, AI Enablement, Digital pedagogy, Responsible AI, Creativity, Artificial Intelligence, ChatGPT, Data Ethics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Team Leadership, Strategic Marketing, Organizational Change, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    371 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Erste Schritte in Easil

    Skills you'll gain: Marketing Materials, Marketing Design, Typography, Graphic and Visual Design Software, Graphic Design, Promotional Materials, Advertising, Presentations, Marketing, Social Media Content, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Amsterdam

    Big History - From the Big Bang until Today

    Skills you'll gain: World History, International Relations, Ancient History, Cultural Diversity, Physical Science, Anthropology, Timelines, Social Sciences, Economics, Policy, and Social Studies, Environment, Biology, Physics, Climate Change Adaptation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    254 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Politecnico di Milano

    Smart Learning Design

    Skills you'll gain: Blended Learning, Digital pedagogy, Education Software and Technology, Interactive Learning, Instructional Design, Innovation, Solution Design, Learning Strategies

    Beginner · Course · 1 - 4 Weeks

  • C

    Columbia University

    The Age of Sustainable Development

    Skills you'll gain: Sustainable Development, Climate Change Mitigation, Socioeconomics, Community Development, Social Justice, Human Development, Environmental Science, Economics, Health Policy, Natural Resource Management, Public Health, Food Services, World History

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.1K reviews

    Mixed · Course · 3 - 6 Months

  • S

    Skillshare

    Start Your Freelance Video Editing Career

    Skills you'll gain: Constructive Feedback, Sales Presentation, Client Services, Data Storage, Video Editing, Social Media, Style Guides, Rapport Building, Active Listening, Social Media Marketing, File Management, Customer Relationship Building, Cloud Storage, Expectation Management, Data Management, Instagram, Relationship Management, Post-Production, Storyboarding, Self-Motivation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Integrated and Strategic Communication Campaigns

    Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Wharton Business Foundations Capstone

    Skills you'll gain: Peer Review, Project Design, Business, Analysis, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Competitive Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Report Writing, Finance, Financial Accounting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    416 reviews

    Mixed · Course · 1 - 3 Months

1…207208209…500

In summary, here are 10 of our most popular social media marketing courses

  • Active Listening: Enhancing Communication Skills: Coursera
  • Strategies for Converting and Retaining Customers Online: University of California, Irvine
  • Communicate Effectively about Ethical Challenges in Data-Driven Technologies: CertNexus
  • Enseñar con IA: herramientas: Università di Napoli Federico II
  • Business Management Essentials: Illinois Tech
  • Erste Schritte in Easil: Coursera
  • Big History - From the Big Bang until Today: University of Amsterdam
  • Smart Learning Design: Politecnico di Milano
  • The Age of Sustainable Development: Columbia University
  • Start Your Freelance Video Editing Career: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok