Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Brand Management, Target Audience
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Social Media Content, Social Media, Facebook, Marketing Materials, Advertising, Data Visualization, Graphic Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: SAS (Software), Data Import/Export, Statistical Analysis, Data Analysis, Statistical Programming, Data Manipulation, Exploratory Data Analysis, Data Preprocessing, Computer Programming
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Analysis Expressions (DAX), Dashboard, Power BI, Data Visualization, Data Transformation, Data Manipulation, Data Modeling, Data Import/Export, Data Visualization Software, Extract, Transform, Load, Data Analysis, Analytics, Data Cleansing, Performance Analysis, Data Security, Data Management
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Process Capability, Sampling (Statistics), R (Software), Correlation Analysis, Statistical Inference, Probability Distribution, Statistical Visualization, R Programming, Statistical Process Controls, Statistical Hypothesis Testing, Statistical Methods, Data Science, Statistics, Data Analysis, Statistical Analysis, Data Analysis Software, Probability, Descriptive Statistics, Quality Improvement, Process Engineering
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Duke University
Skills you'll gain: Strategic Decision-Making, Dealing With Ambiguity, Performance Analysis, Performance Measurement, Customer Analysis, Adaptability, Decision Making, Strategic Prioritization, Dashboard, Strategic Thinking, Data-Driven Decision-Making, Market Opportunities, Business Metrics, Business Analytics, Business Intelligence, Data Science, Data Analysis, Operational Efficiency, Risk Management, Change Management
Intermediate · Specialization · 1 - 4 Weeks
University of Washington
Skills you'll gain: Data Ethics, Statistical Visualization, Data Storytelling, Data Visualization Software, Data Governance, Big Data, Technical Communication, Cloud Computing, Amazon Web Services, Information Privacy, Ethical Standards And Conduct
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Mining, Medical Imaging, Image Analysis, Unstructured Data, Health Informatics, Big Data, Health Information Management and Medical Records, Text Mining, Data-Driven Decision-Making, Health Care, Data Ethics, Natural Language Processing, Medical Science and Research
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Data-Driven Decision-Making, Business Transformation, Digital Transformation, Business Analytics, Strategic Decision-Making, Analytics, Business Intelligence, Microsoft Power Platform, Data Quality, AI Enablement, No-Code Development, Big Data, Strategic Leadership, Advanced Analytics, Business Modeling, Artificial Intelligence, Competitive Analysis, Employee Engagement, Strategic Communication, Deep Learning
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Pipelines, Data Cleansing, Data Governance, Data Transformation, Cloud Security, Extract, Transform, Load, Data Visualization Software, Data Integration, Data Processing, Data Management, Data Migration, Data Collection, Cloud Computing, Cloud Storage, Data Quality, Data Capture, SQL
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Target Market, Value Propositions, Cost Control, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Entrepreneurship, Business Strategy, Resource Management, Revenue Management
Intermediate · Guided Project · Less Than 2 Hours

National Taiwan University
Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Case Studies, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge
Beginner · Course · 1 - 3 Months