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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Advanced Data Visualization with Tableau

    Skills you'll gain: Tableau Software, Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Data Presentation, Dashboard Creation, Dashboard, Data Sharing, Data Analysis, Data Integration, Data Access, Advanced Analytics, Analytics, Model Optimization, Data Modeling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Mastering Data Analysis with Pandas

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    182 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    Introduction to Python for Scientific Computing

    Skills you'll gain: Scientific Visualization, NumPy, Data Visualization, Debugging, Matplotlib, Numerical Analysis, Engineering Calculations, Code Reusability, Integrated Development Environments, Computational Thinking, Engineering Analysis, Programming Principles, Data Analysis, Computer Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Nuts and Bolts of Public Relations

    Skills you'll gain: Public Relations, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    115 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Crea Videos para Redes Sociales con PicsArt

    Skills you'll gain: Marketing Budgets, Social Media Content, Photo/Video Production and Technology, Collaborative Software, Social Media Marketing, Content Creation, Video Editing, Social Media, Graphical Tools, Content Marketing, Marketing, Graphic and Visual Design Software, Graphic Design, Photo Editing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Visualization for Data Journalism

    Skills you'll gain: Data Visualization, Plot (Graphics), Interactive Data Visualization, Data Presentation, Infographics, Data Visualization Software, Data Wrangling, Data Storytelling, Plotly, Matplotlib, Journalism, Graphing, Graphic and Visual Design, Color Theory, Visual Storytelling, Data Manipulation, Data Transformation, Design Elements And Principles, Data Analysis, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Statistics and Data Analysis with Excel: Advanced

    Skills you'll gain: Data-Driven Decision-Making, Microsoft Excel, Forecasting, Regression Analysis, Excel Formulas, Statistical Analysis, Data Analysis Software, Time Series Analysis and Forecasting, Spreadsheet Software, Data Visualization, Statistical Methods, Advanced Analytics, Financial Forecasting, Data Analysis, Statistical Hypothesis Testing, Probability & Statistics, Predictive Modeling, Statistical Inference, Statistical Modeling, Variance Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    41 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    Predictive Modeling with Logistic Regression using SAS

    Skills you'll gain: Predictive Modeling, SAS (Software), Logistic Regression, Model Evaluation, Predictive Analytics, Statistical Modeling, Model Training, Statistical Software, Regression Analysis, Business Analytics, Supervised Learning, Statistical Analysis, Data Preprocessing, Statistical Methods, Feature Engineering, Sampling (Statistics)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    63 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Financial Analysis, Reporting & Decision Making

    Skills you'll gain: Budget Management, Cost Accounting, Internal Auditing, Financial Reporting, Financial Statement Analysis, Financial Statements, Internal Controls, Auditing, Budgeting, Variance Analysis, Financial Forecasting, Performance Measurement, Performance Reporting, Financial Data, Business Process Reengineering, Lean Manufacturing, Big Data, Data Governance, Financial Management, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Data Science Coding Challenge: Loan Default Prediction

    Skills you'll gain: Predictive Modeling, Applied Machine Learning, Model Evaluation, Jupyter, Predictive Analytics, Model Training, Lending and Underwriting, Python Programming, Data Science, Machine Learning Methods, Model Optimization, Data Preprocessing, Machine Learning, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    114 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Revolution in Sports Media: Innovative Strategies

    Skills you'll gain: Content Creation, Media and Communications, Storytelling, Social Media Strategy, Social Media, Digital Media Strategy, Marketing Strategies, Brand Management, Video Production, Branding, Revenue Management, Innovation, Target Audience, Online Advertising, Business Modeling, E-Commerce, Influencing, Augmented and Virtual Reality (AR/VR), Game Theory, Ethical Standards And Conduct

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    当代应用心理学

    Skills you'll gain: Human Factors, Consumer Behaviour, Organizational Leadership, Psychological Evaluations, Leadership Studies, Leadership and Management, Psychology, Marketing Psychology, Mental Health, Professional Development, Mental and Behavioral Health, Marketing, Leadership, Criminal Investigation and Forensics, Workforce Development, Personal Attributes, Human Development, Social Sciences, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    98 reviews

    Mixed · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Social Media Marketing (9)
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