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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Technology & Entrepreneurship

    Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Customer Analysis, Presentations, Creative Thinking, Target Audience, Customer Insights, Product Improvement, Market Opportunities, Technology Solutions, Team Oriented, Market Research, Ideation, Solution Design, Brainstorming, Business Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    79 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Storytelling and Persuading with Data and Digital Technology

    Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Presentations, Data Literacy, Decision Making, Dashboard, Data-Driven Decision-Making, Customer Engagement, Business Transformation, Digital Transformation, Data Strategy, Storytelling, Persuasive Communication, Microsoft PowerPoint, Analytics, Customer Insights, Data Science, Influencing, Stakeholder Engagement

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to integrate apps into Hootsuite dashboard

    Skills you'll gain: Dashboard, Cloud Applications, Social Media Management, Social Media Content, Social Media, Web Applications, User Accounts, Marketing Communications, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Hôtel “De l'étoile” - a hotel in crisis?

    Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Hotel Operations, Financial Analysis, Strategic Planning, Presentations, Case Studies, Business Planning, Brand Management, Market Analysis, Profit and Loss (P&L) Management, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    113 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The University of Notre Dame

    Ethics of Technology

    Skills you'll gain: Data Ethics, Analytical Skills, Responsible AI, Big Data, Ethical Standards And Conduct, Machine Learning, Business Ethics, Information Privacy, Artificial Intelligence, Technology Strategies, Social Justice

    4.6
    Rating, 4.6 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Agile Product Development, Stakeholder Management, Product Requirements, Functional Specification, Responsible AI, Innovation, Change Management, Market Research, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Content Development and Management

    Skills you'll gain: Editing, Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Social Media Content, Blogs, AI Enablement, Workflow Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    Autonomous Vehicle Engineering

    Skills you'll gain: NoSQL, Control Systems, Apache Hadoop, Apache Hive, Big Data, Simulation and Simulation Software, Mechanical Design, Database Systems, Artificial Intelligence, Mechanical Engineering, Computer Vision, Laboratory Experience, Databases, Systems Architecture, Distributed Computing, Equipment Design, Global Positioning Systems, Business Intelligence, Robotics, Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    76 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Strategic Sales Leadership

    Skills you'll gain: Data Storytelling, Business Writing, Sales Presentation, Concision, Sales Strategy, Copywriting, Writing, Persuasive Communication, Business Correspondence, Customer Relationship Management (CRM) Software, Business Communication, Google Gemini, Anthropic Claude, AI Enablement, Business Leadership, Sales Enablement, Generative AI, Communication, Proposal Writing, Communication Strategies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    18 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northwestern University

    ما هي وسائل التواصل الاجتماعي؟

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Digital Transformation, Marketing, Professional Networking, Customer Relationship Building, Customer Engagement, Content Strategy, Market Dynamics, Integrated Marketing Communications, Target Audience, Peer Review

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Gestalte Grafiken für soziale Medien mit Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Social Media, Social Media Marketing, Organizational Skills, Content Creation, Graphic Design, Graphic and Visual Design, Color Theory, Typography, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Computing

    Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Graph Theory, Machine Learning, Applied Machine Learning, Research, Model Evaluation, Social Sciences, Statistical Analysis, Amazon Web Services, R Programming, Tensorflow, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Sociology, Driving engagement, Machine Learning Methods, Behavioral Economics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Technology & Entrepreneurship: Arizona State University
  • Storytelling and Persuading with Data and Digital Technology: University of Maryland, College Park
  • How to integrate apps into Hootsuite dashboard: Coursera
  • Hôtel “De l'étoile” - a hotel in crisis? : ESSEC Business School
  • Ethics of Technology: The University of Notre Dame
  • Product Strategy and Roadmapping: Microsoft
  • Content Development and Management: Microsoft
  • Autonomous Vehicle Engineering: Università di Napoli Federico II
  • Strategic Sales Leadership: Starweaver
  • ما هي وسائل التواصل الاجتماعي؟: Northwestern University

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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