Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Splunk Inc.
Skills you'll gain: Data Modeling, Splunk, Pivot Tables And Charts, Data Management, Database Management, Query Languages, Data Integration, Performance Tuning, Data Science, Data Analysis, Big Data, Business Intelligence, Business Analytics, Geospatial Information and Technology, Statistics
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Experimentation, Statistical Analysis, Statistical Methods, Variance Analysis, Data Analysis, Sample Size Determination, Statistical Modeling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Branding, Content Creation, Target Audience, Presentations, Customer Engagement, Social Media Content, Brand Awareness, Creativity, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Storytelling, Instagram, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: AWS SageMaker, MLOps (Machine Learning Operations), Microsoft Azure, Model Deployment, Exploratory Data Analysis, Data Pipelines, Amazon Web Services, Feature Engineering, Cloud Solutions, Model Evaluation, Data Preprocessing, Cloud Deployment, Data Analysis, Serverless Computing, Machine Learning, Python Programming
Advanced · Course · 1 - 3 Months

Skills you'll gain: Fundraising, Facebook, Advocacy, Social Media, Social Media Marketing, Marketing, Social Justice
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials, Market Research, Branding
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Product Knowledge, Design, Presentations, Dashboard, Graphic and Visual Design, Commercialization, Creative Design, Graphic Design, Sales
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Social Media Marketing, Social Media Campaigns, Web Analytics, Campaign Management
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Live Streaming, Social Media, Content Creation, Content Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Customer Analysis, Presentations, Creative Thinking, Target Audience, Customer Insights, Product Improvement, Market Opportunities, Technology Solutions, Team Oriented, Market Research, Ideation, Solution Design, Brainstorming, Business Research
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Calculus, Applied Mathematics, Data Analysis, Analysis, Mathematical Theory & Analysis, Derivatives, Trend Analysis, Graphing, Algebra
Beginner · Course · 1 - 3 Months