Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Canva (Software), Marketing Design, Graphic and Visual Design Software, Marketing Collateral, Marketing Materials, Creative Design, Graphic Design, Dashboard, Digital Design, Productivity, Color Matching, Content Creation, Developing Training Materials, Digital Content, Organizational Skills, Design Elements And Principles, Editing
Intermediate · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Trustworthiness, Sales Process, Selling Techniques, Verbal Communication Skills, Sales, Sales Development, General Sales Practices, Rapport Building, Relationship Building, Communication, Consumer Behaviour, Customer Relationship Building, Non-Verbal Communication, Marketing Psychology, Decision Making, Purchasing, Customer Insights
Beginner · Course · 1 - 3 Months

Skills you'll gain: Typography, Marketing Materials, Marketing Design, Graphic and Visual Design, Graphic Design, Marketing Collateral, Visual Storytelling, Visual Design, Graphic and Visual Design Software, User Feedback, Marketing, Brochures, Graphics Software, Digital Design, Adobe Photoshop, Creative Design, Adobe Illustrator, Design Reviews, Constructive Feedback, Photo Editing
Beginner · Course · 1 - 4 Weeks
STARWEAVER
Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Sales Presentation, Sales Strategy, Sales Presentations, Customer Relationship Management (CRM) Software, HubSpot CRM, Storytelling, Data Literacy, B2B Sales, Business Marketing, Sales, Customer Relationship Management, Data Visualization Software, Sales Development, Customer Analysis, Business Intelligence, Business Communication, Analytics
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Design Thinking, Innovation, Journey Mapping, Process Design, Business Modeling, Business Architecture, Business Process, Business Strategy, Strategic Partnership, Growth Strategies, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Customer Relationship Building, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Decision-Making, Data Processing, Data Visualization, Business Analytics, Data Analysis, Strategic Decision-Making, Data Cleansing, Statistical Analysis, Data Preprocessing, Data Wrangling, Exploratory Data Analysis, Statistical Visualization, Descriptive Statistics, Plot (Graphics), Matplotlib, Data Manipulation, Statistical Methods, Customer Analysis, Analytical Skills, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Responsible AI, Agentic systems, Data Ethics, Machine Learning Algorithms, Model Training, Agentic Workflows, Decision Intelligence, Data Governance, AI Enablement, Health Systems, Machine Learning Methods, Health Informatics, Artificial Intelligence, Digital Transformation, Healthcare Industry Knowledge, Generative AI Agents, Health Technology, Health Information Management, Information Technology, Information Systems
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsible AI, Microsoft Azure, Artificial Intelligence, Data Ethics, Image Analysis, Natural Language Processing, Computer Vision, AI literacy, AI Security, Applied Machine Learning, AI Workflows, Model Deployment, Machine Learning, Analytics
Beginner · Course · 1 - 4 Weeks
University of Maryland, College Park
Skills you'll gain: AI Personalization, AI Enablement, Responsible AI, Personalized Campaigns, Deep Learning, Risk Modeling, Demand Planning, Forecasting, Artificial Intelligence and Machine Learning (AI/ML), Business Leadership, Risk Management, Business Analytics, Customer Demand Planning, Data-Driven Marketing, Machine Learning, Target Market, Artificial Intelligence, Business Risk Management, Supply Chain Planning, Marketing Analytics
Intermediate · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Layout Design, Interactive Design, UI/UX Strategy, User Experience, Persona (User Experience), User Flows, Graphic and Visual Design, Digital Design, Data Sharing, Design Reviews, Design Software, Color Matching, Version Control
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Marketing, Personalized Campaigns, Content Creation, Ideation, AI Personalization, Social Media Content, Content Strategy, Brainstorming, Calendar Management, Search Engine Optimization
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Analysis Software, Power BI, Data Analysis, Data Synthesis, Data Transformation, Timelines, Data Manipulation, Data Management
Beginner · Course · 1 - 4 Weeks